Today is a big Ford dealer deadline - EV Certified Mandates & Model e sign-up

Peter P · Dec 2, 2022

Saw this informational post at Macheforum.com:

As of today, December 2nd 2022, ALL Ford EV Certified dealers must be fully compliant with current Next-Gen EV certification requirements from Ford (see below). This means from this day forward, no one should be turned down for service at a EV Certified dealer due to lack of L2 chargers, service tools, battery handling equipment, or EV trained technicians. If an EV certified dealer can't service a Ford EV, there are no more excuses or postponements, they are not in compliance (and I recommend reporting this to Ford).

In addition, today is also the last day for dealers sign up for the new Model e program, which will be required by 2024 in order to sell Ford EVs. If not, the next opportunity for dealers to join Model e will be in 2025 for a 2027 start. There are two certification tiers, a standard and an elite with additional requirements (see below). Dealers have to make the big decision whether they will invest six- or seven-figure sums of money in the charging infrastructure required to be a future Ford EV dealer. For many, this will be too much of a hurdle and they will cease selling EVs in 2024. I hope Ford publishes a list of Model e dealers in the coming months so we know where our current dealers' loyalties lie. I no longer wish to bother with any dealer that isn't "all-in" with EVs moving forward. I don't want mechanics or service managers that hate EVs working on my vehicle. I don't want salesmen that know next to nothing about EVs trying to spew lies about them to me. I want to deal with people that have actually chosen to work with EVs. And I want an online order system that ensures price transparency at every step of the transaction, from initial order to final signing so there are no surprises. That's how it should have been all along.

Ford Next-Generation EV Certification Requirements (by December 2, 2022):

At least two 32A or greater Level 2 chargers
- At least one "Front" L2 EVSE available for customer use
  - At least one "Back" L2 EVSE or 14-50 outlet for service use
- NEMA 14-50 outlets for at least 10% of service bays
All required EV shop equipment including
- Pneumatic TIM applicator gun
  - Battery lift table
  - Smoke machine and adapters for leak testing pack
  - Rescue and cell balancing chargers
  - F150 Lightning and Mach-E service tool kits
Dealership personnel have completed all required EV training
- Key sales, finance, service, and parts employees must complete basic EV training
  - At least one EV-certified technician that can perform HV battery repair

Ford Model e Certified Requirements (by January 1, 2024):

At least five 80A Level 2 chargers ($5k/ea plus installation)
- Two 32A chargers may replace one 80A charger
  - Must be accessible on Blue Oval Charge Network
  - Six 80A chargers required by 2026
At least one 120 kW or greater Level 3 charger ($85k/ea plus installation)
- Must have two CCS connectors
  - Must be for-pay on Blue Oval Charge Network
  - Must support Plug and Charge
  - Must be available to the public 24/7 in a secure, well-lit location
  - Must share real-time availability via cellular
NEMA 14-50 outlets for at least 50% of service bays
- Up to a maximum of 11 outlets
- All current EV service tools required
- 5000 lb forklift
- Required Model e employee training
- Limit of 25 EVs sold per year
Must sell EVs online with non-negotiable pricing
- Final transaction price must match price listed on Ford.com

Ford Model e Certified Elite Requirements (by January 1, 2024):

All of the above plus:
At least two120 kW or greater Level 3 chargers
- Three L3 chargers required by 2026
- Additional training requirements
- No limit on EVs sold per year

Dealers that do not meet the new Model e requirements by January 1, 2024 will stop selling EVs at that time.

More details about Model e required equipment: https://rotunda.service-solutions.com/en-US/Pages/RotundaEV.aspx

Canadian Lightning · Dec 2, 2022

Following

Maxx · Dec 2, 2022

Peter P said:
Must sell EVs online with non-negotiable pricing

Final transaction price must match price listed on Ford.com

An awesome dream. May be Elite dealers should also cover the cost of the therapy for dealing with current fiasco retroactively.

p.s. Ford.com can not get it’s story straight either with pricing.

luebri · Dec 2, 2022

Meaningless if there is no way for the public to view a dealer’s status.

boggle · Dec 2, 2022

Meanwhile my state's legislators are openly defending dealer pushback citing breach of franchising agreements. Adapt or die. I for one can't wait for the demise of the dealership sales model.

https://www.ctinsider.com/business/article/CT-dealers-face-ultimatum-Ford-EV-sales-17622129.php

markeyv · Dec 2, 2022

luebri said:
Meaningless if there is no way for the public to view a dealer’s status.

THIS^

COrocket · Dec 2, 2022

I don’t know why Ford is pushing CCS fast charging at their dealerships so hard. A lot of dealerships I’ve driven by are not located at a convenient road-trip stop location. If ford wants to make the Blue Oval network better, they should focus on putting chargers close to restaurants/ restrooms/ shopping adjacent to major highways and interstates similar to how the Tesla network is set up. Charging stops are great for meals, instead of just sitting in a dealership parking lot for 45 minutes.

boggle · Dec 2, 2022

COrocket said:
I don’t know why Ford is pushing CCS fast charging at their dealerships so hard.

Ford doesn't actually care how convenient their charging network is, they just want to be able to market coverage that seems comparable with Tesla's. Targeting dealerships is the fastest/cheapest way to scale on paper as you don't have to navigate licensing agreements since the franchisees already own significant infrastructure and will bear the installation costs. Besides, how else would dealers get you to come in to drink cold coffee and check out all their markups?

sotek2345 · Dec 2, 2022

boggle said:
Ford doesn't actually care how convenient their charging network is, they just want to be able to market coverage that seems comparable with Tesla's. Targeting dealerships is the fastest/cheapest way to scale on paper as you don't have to navigate licensing agreements since the franchisees already own significant infrastructure and will bear the installation costs. Besides, how else would dealers get you to come in to drink cold coffee and check out all their markups?

I do see the dealer CCS network as a way to extend fast charging into rural areas not covered by typical travel corridors. That could be a huge benefit for those that travel to those areas as they tend to be charging deserts today.

boggle · Dec 2, 2022

sotek2345 said:
I do see the dealer CCS network as a way to extend fast charging into rural areas not covered by typical travel corridors. That could be a huge benefit for those that travel to those areas as they tend to be charging deserts today.

As I said in another thread, I'll take any available charging over none. Even if that means a L2 in a Ford dealer's front lot so be it, beggars can't be choosers. Need to start somewhere if we want more widespread adoption of BEVs. Some areas in Maine are so sparse I had ABRP drive me 20 miles into Canada to top off.

sotek2345 · Dec 2, 2022

boggle said:
As I said in another thread, I'll take any available charging over none. Even if that means a L2 in a Ford dealer's front lot so be it, beggars can't be choosers. Need to start somewhere if we want more widespread adoption of BEVs. Some areas in Maine are so sparse I had a ABRP drive me 20 miles into Canada to top off.

Yeah, we have friends in Northern Maine and there is basically nothing north of Portland.

shutterbug · Dec 2, 2022

COrocket said:
I don’t know why Ford is pushing CCS fast charging at their dealerships so hard. A lot of dealerships I’ve driven by are not located at a convenient road-trip stop location. If ford wants to make the Blue Oval network better, they should focus on putting chargers close to restaurants/ restrooms/ shopping adjacent to major highways and interstates similar to how the Tesla network is set up. Charging stops are great for meals, instead of just sitting in a dealership parking lot for 45 minutes.

I think the biggest problem for most dealers is to have DCFC accessible 24/7. Most dealerships here have gates that they close at night and don't really have any space outside of the gate. And of course most dealers are surrounded by other dealers, not coffee shops or restaurants.

Fordskeptic · Dec 2, 2022

I think the dealership cabal will figure out a way to maintain the status quo. Hope to be wrong though.

metroshot · Dec 2, 2022

I don't see a lot of rural, non ZEV state dealers hopping on board.

Maxx · Dec 2, 2022

If your lightning breaks today, how do you know which dealer to take it to? Is there a list of which ones are already certified?

Today is a big Ford dealer deadline - EV Certified Mandates & Model e sign-up

Peter P

Well-known member

Canadian Lightning

Active member

Maxx

Well-known member

luebri

Well-known member

boggle

Well-known member

markeyv

Well-known member

COrocket

Well-known member

boggle

Well-known member

sotek2345

Well-known member

boggle

Well-known member

sotek2345

Well-known member

shutterbug

Well-known member

Fordskeptic

Well-known member

metroshot

Well-known member

Maxx

Well-known member

Similar threads