2024 - 2025 Gang - New Complimentary BlueCruise Trial April 2026

[Albern]

Saw the notification on the Ford app and subsequently in the truck earlier today - 90-day free trial for Blue Cruise!! Thanks @Ford Motor Company

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[Zprime29]

What would be even more welcomed is if they lowered they price. I suppose econ 101 will catch up to them eventually. The extra free trials are (pure speculation on my part) likely to drum up more data for improvements. Can't collect data if no one is buying it, can't get anyone to buy it if it isn't good. I use it a fair bit since I got the extra year free. It's nice, would pick it up for a month here and there if it where $10-$15/month. Not gonna pay more than that.

 

[RLXXI]

Not for my 25 apparently. This is what I see in app.

 

[Albern]

Not for my 25 apparently. This is what I see in app.

What about when you go back one page?

I have something similar but the Canadian version and even though I have a 30-day trail, the page makes it look like a call to purchase a BC subscription.

 

[Athrun88]

I got this today as well, 2024 Lariat in Canada. While I welcome short trials like this, especially ahead of the summer driving season, a reduction in the subscription fee would be better. Not sure what the subscription numbers are, but IMO, if you want wide adoption, it's generally better to offer a lower cost to cast a wide net. More subs at a lower fee could potentially generate more revenue in the long run. People will tend to keep the sub if there is better perceived value and see it as an essential service instead of considering a luxury cost.

I would gladly subscribe at $25/m CAD and leave it active for the few times I drive on a mapped highway if it means it would go towards further development of the software and mapping. At over $65/m CAD, it's a steep add-on that I can do without at the moment.

 

[PJnc284]

Meanwhile I'm covered until 2031 on my 23 and I haven't even used it in almost a year because...Comma.

 

[RLXXI]

What about when you go back one page?

I have something similar but the Canadian version and even though I have a 30-day trail, the page makes it look like a call to purchase a BC subscription.

 

[Maineiac12]

Nothing for me…

 

[pirate4x4lance]

Nothing for me.

 

[K6CCC]

Nothing for me either.

 

[JRDM2]

I haven't seen that screen yet. Hoping it's just rolling out slowly.

 

[Ejunge]

So I posted last week that I was having issues when I bought Bluecruise as a one time purchase with my vehicle. Well the dealer finally came through and extended it a bit past the original seven year contract length…

 

[Zprime29]

50 years for $2450....about $4 a month. Not a bad way to go if you plan on using it a lot.

 

[Oafboy182]

It looks like mine was added the the end of my initial one year. I will have had the truck for a year this weekend and when I checked BC doesn't expire until July now.

 

[Perry]

I don’t have the offer for my ‘25 Lariat.

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