Blue Oval Says Next Gen Ford F-150 Lightning Customers Will Be Long Distance Drivers

[Rice_classic]

I want the Slate to do well because it offers something that does NOT exist in the EV market: Privacy, App-less, right to repair.

They are missing this in their marketing - needs to be the up front core tenet in their messaging.

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[rembrant]

I’m sure there is a market out there for people who want an EREV Lightning, but it would be amazing if Ford could also offer a pure BEV version of the next gen Lightning as well, built off the same platform as the EREV version.

Yes I agree that there should be a option to buy a truck with the generator and a option to buy one without a generator. Why doesn’t ford give us that choice? I know the battery technology is improving rapidly and in a year or two the batteries will charge faster and last longer. Ford should consider making the battery easier to replace with the new battery technology that is coming and stop cow towing to the oil industry! The future is not in gas powered vehicles.

 

[Beezelbubba]

If you have to do a LOT of towing it will be a great option, but its a pass for me

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