Information about the F-150 Ford Lightning Survey Email that went out today.

[FordVideoGuy]

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[TF1000]

Looks like Ford really does not want to sell the Pro. For those who haven't been able to order one now it looks like MY24 will be the earliest (as per the survey email I just filled out).

 

[RVALightning]

Looks like Ford really does not want to sell the Pro. For those who haven't been able to order one now it looks like MY24 will be the earliest (as per the survey email I just filled out).

First of all I think you’re right but while it’s a bit bait and switch, I don’t think it’s entirely surprising… auto makers have long used “as low as” marketing and that’s what they did here… used the Pro to advertise/market a low price but their margins are much higher on upscale trims and Pros are getting allocated to fleet orders. Again I am not defending any of this but people that think Chevy, Ram won’t have similar gimmicks are kidding themselves. No idea what Tesla is going to do but who knows when Cybertruck will actually be ready.

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