I love the Maverick. Great truck. Strongly considered one except the bed size is too small for my needs. I coach a robotics team and the 5.5' bed in my Lightning just barely fits everything I need to haul around.Here's the thing, you're thinking logically. Let's be real, if buyers were logical, 90% of buyers would buy the truck I have because it gives them all the capability they need. It's affordable, reliable, gets great fuel economy, is fast, and has a payload higher than many full size trucks.
But we need to take into account the cultural shift surrounding trucks. They're more of a status symbol these days than they are a utilitarian tool. What matters when something is a status symbol? Looks, and that thing has super polarizing looks. It wouldn't appeal to many conventional truck buyers, they would probably write it off as being too radical. They wouldn't care if it had an 8 foot bed if it looked like that.
For many truck buyers, it's not a logical purchase. It's based on how they're perceived. Many of them don't want to be seen in something like that. How many of these truck owners would insult my maverick because they don't perceive it as "manly" enough, even though it's payload of 1,500 lbs is literally higher than certain trims of the ram 1500, and tundra. Granted, it can't tow much, but if you're just hauling, 1,500 lbs is more than most people will need.
To some people, perception trumps logic. You have to take that into account when designing a product.
See, you're also being logical. You need a larger bed because you regularly haul a lot of stuff. But there are countless truck buyers out there who obsess over bed size and towing capacity, only to haul air 99.9% of the time.
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