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Hi F-150 Lightning owners (I'm still workshopping a better name for y'all
),
First off, thank you. Seriously. Everyone who took the time to complete the Q1 survey helped provide incredibly useful insight. Sorry it has taken me longer to synthesize this information, I asked more of you this time + more responded and that = a happy but busy Brian.
This data isn't just for me. It goes to teams across Ford who care about your F-150 Lightning experience and want to understand how we can show up for you in the forum. I wanted to close the loop and share a few interesting, encouraging, and genuinely cool takeaways from the results.
You Are All Incredibly Engaged
We had the highest response numbers to our forum survey than ever before. Thank you! A big theme that came through clearly is that this forum isn't just a casual stop for most of you ā many visiting once a day. You are here to stay current on news, learn from each other, and figure out how to get the absolute most out of your trucks.
You Genuinely Love the Truck for Real-World Reasons
Across the responses, you consistently described your Lightnings as quiet, powerful, and genuinely fun to drive. You also highlighted how practical the truck is for your daily lives.
You Want to Learn More About Ford and Your Trucks
One of the most encouraging signals for me personally is that you are not asking for hype. You are asking for understanding and deeper details.
You Have Built an Amazing Community
Finally, one thing that really stood out is that many of you pointed to the community itself as a core reason you keep coming back. You are helping people, sharing workarounds, posting deep dives, and offering reassurance. That kind of owner-to-owner support is rare and genuinely valuable.
What does this mean for us at Ford and me in this forum?
Based on all this, I want to lean harder into content that is useful and interesting for you this year. Here is what I heard, and feel free to add more as a reply to this thread:
Drop your thoughts below. Iām taking the info from the survey results and discussions below, and building a ācontent planā throughout this year - hoping I can make them happen.
Thanks again for being such a thoughtful and engaged group. And yes, I saw the appreciation for my presence here that came through in the survey too. It genuinely means a lot.
Brian (not AI) from Ford
First off, thank you. Seriously. Everyone who took the time to complete the Q1 survey helped provide incredibly useful insight. Sorry it has taken me longer to synthesize this information, I asked more of you this time + more responded and that = a happy but busy Brian.
This data isn't just for me. It goes to teams across Ford who care about your F-150 Lightning experience and want to understand how we can show up for you in the forum. I wanted to close the loop and share a few interesting, encouraging, and genuinely cool takeaways from the results.
Here are some of the things we learned
You Are All Incredibly Engaged
We had the highest response numbers to our forum survey than ever before. Thank you! A big theme that came through clearly is that this forum isn't just a casual stop for most of you ā many visiting once a day. You are here to stay current on news, learn from each other, and figure out how to get the absolute most out of your trucks.
You Genuinely Love the Truck for Real-World Reasons
Across the responses, you consistently described your Lightnings as quiet, powerful, and genuinely fun to drive. You also highlighted how practical the truck is for your daily lives.
You Want to Learn More About Ford and Your Trucks
One of the most encouraging signals for me personally is that you are not asking for hype. You are asking for understanding and deeper details.
You Have Built an Amazing Community
Finally, one thing that really stood out is that many of you pointed to the community itself as a core reason you keep coming back. You are helping people, sharing workarounds, posting deep dives, and offering reassurance. That kind of owner-to-owner support is rare and genuinely valuable.
What does this mean for us at Ford and me in this forum?
- I will share this survey information with teams at Ford (software, product development, etc.) to help inform their work.
- I will aim to provide more technical "how it works" content. I have a few ideas brewing below.
- While I cannot always avoid the "Soonā¢" answers, please know that it is usually code for "I canāt officially tell you the exact date right now."
- I will push for more closure on issues, and admittedly this can be hard at times to juggle among other things (with many folks behind the scenes helping).
Based on all this, I want to lean harder into content that is useful and interesting for you this year. Here is what I heard, and feel free to add more as a reply to this thread:
- Technology deep-dives (eg. battery tech, power delivery, regen logic, and braking behavior)
- Owner tips and spotlighting lesser-known features
- Structured AMAs (Brian note: with rules to keep things productive)
- Educational content to help with new-to-EV folks
- Skunkworks / advanced EV development explanations
Drop your thoughts below. Iām taking the info from the survey results and discussions below, and building a ācontent planā throughout this year - hoping I can make them happen.
Thanks again for being such a thoughtful and engaged group. And yes, I saw the appreciation for my presence here that came through in the survey too. It genuinely means a lot.
Brian (not AI) from Ford
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