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Hi F-150 Lightning owners (I'm still workshopping a better name for y'all šŸ˜„),

First off, thank you. Seriously. Everyone who took the time to complete the Q1 survey helped provide incredibly useful insight. Sorry it has taken me longer to synthesize this information, I asked more of you this time + more responded and that = a happy but busy Brian.

This data isn't just for me. It goes to teams across Ford who care about your F-150 Lightning experience and want to understand how we can show up for you in the forum. I wanted to close the loop and share a few interesting, encouraging, and genuinely cool takeaways from the results.

Here are some of the things we learned

You Are All Incredibly Engaged
We had the highest response numbers to our forum survey than ever before. Thank you! A big theme that came through clearly is that this forum isn't just a casual stop for most of you – many visiting once a day. You are here to stay current on news, learn from each other, and figure out how to get the absolute most out of your trucks.

You Genuinely Love the Truck for Real-World Reasons
Across the responses, you consistently described your Lightnings as quiet, powerful, and genuinely fun to drive. You also highlighted how practical the truck is for your daily lives.

You Want to Learn More About Ford and Your Trucks
One of the most encouraging signals for me personally is that you are not asking for hype. You are asking for understanding and deeper details.

You Have Built an Amazing Community
Finally, one thing that really stood out is that many of you pointed to the community itself as a core reason you keep coming back. You are helping people, sharing workarounds, posting deep dives, and offering reassurance. That kind of owner-to-owner support is rare and genuinely valuable.


What does this mean for us at Ford and me in this forum?
  • I will share this survey information with teams at Ford (software, product development, etc.) to help inform their work.
  • I will aim to provide more technical "how it works" content. I have a few ideas brewing below.
  • While I cannot always avoid the "Soonā„¢" answers, please know that it is usually code for "I can’t officially tell you the exact date right now."
  • I will push for more closure on issues, and admittedly this can be hard at times to juggle among other things (with many folks behind the scenes helping).

Based on all this, I want to lean harder into content that is useful and interesting for you this year. Here is what I heard, and feel free to add more as a reply to this thread:
  • Technology deep-dives (eg. battery tech, power delivery, regen logic, and braking behavior)
  • Owner tips and spotlighting lesser-known features
  • Structured AMAs (Brian note: with rules to keep things productive)
  • Educational content to help with new-to-EV folks
  • Skunkworks / advanced EV development explanations

Drop your thoughts below. I’m taking the info from the survey results and discussions below, and building a ā€œcontent planā€ throughout this year - hoping I can make them happen.

Thanks again for being such a thoughtful and engaged group. And yes, I saw the appreciation for my presence here that came through in the survey too. It genuinely means a lot.

Brian (not AI) from Ford
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bmwhitetx

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Based on all this, I want to lean harder into content that is useful and interesting for you this year. Here is what I heard, and feel free to add more as a reply to this thread:
  • Technology deep-dives (eg. battery tech, power delivery, regen logic, and braking behavior)
  • Owner tips and spotlighting lesser-known features
  • Structured AMAs (Brian note: with rules to keep things productive)
  • Educational content to help with new-to-EV folks
  • Skunkworks / advanced EV development explanations
  • Technology deep-dives (eg. battery tech, power delivery, regen logic, and braking behavior)
    YES!

  • Owner tips and spotlighting lesser-known features Maybe

  • Structured AMAs (Brian note: with rules to keep things productive)
    Feel like we have been doing this for two years with varying levels of success. An AMA where most the answers are "Soon" or "let me check with the team" will not be productive. ;).

  • Educational content to help with new-to-EV folks Maybe

  • Skunkworks / advanced EV development explanations Maybe
 

bthanos

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Really would love to have PPO work with my 23 Platinum Truck off. Keep the updates coming!! (Just got my OTA update for trailer recall done today while camping). Love having recalls fixed without dealer trips!
 

Shawnson

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They have to be able to do it!!! I don’t know what the hold up is. If originally it was to try to get existing owners to upgrade…. Well the cancellation solves that issue…

Really would love to have PPO work with my 23 Platinum Truck off. Keep the updates coming!! (Just got my OTA update for trailer recall done today while camping). Love having recalls fixed without dealer trips!
 

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RLXXI

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Really would love to have PPO work with my 23 Platinum Truck off. Keep the updates coming!! (Just got my OTA update for trailer recall done today while camping). Love having recalls fixed without dealer trips!
That's wild how different our trucks really are where software is concerned. If you're talking about the trailer module programming recall, I had to bring my truck to the dealer for that, needed a new shifter as well.
 

22legit2quit

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I don’t know if it would be better to have Ford be completely blind and deaf to any of this. Not that it would change anything.
 

Shawnson

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Shawnson

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For the love of god please fix pro power onboard by removing the min draw requirement! We need a camp mode!!! Come on Brian!!
Camp - Dog Mode . Just a button to keep climate, turn off the lights, keep the screen on. Keep pro power on. Get rid of the stupid duplicate max defrost button on the 15 inch screen make it say ā€œkeepā€
 

electricpig

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Thanks Brian. But I'm past the point of believing anything that has been promised will be done by Ford. I expect there will be no meaningful change except those required by the never ending recalls. Way way way too many unfulfilled promises.
 
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bc1

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That's wild how different our trucks really are where software is concerned. If you're talking about the trailer module programming recall, I had to bring my truck to the dealer for that, needed a new shifter as well.
What is the deal that your 25 Flash needed a new shifter along with the trailer module programming recall? Thanks.
 

RLXXI

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What is the deal that your 25 Flash needed a new shifter along with the trailer module programming recall? Thanks.
Shifter would get stuck in D if you opened the door while in gear instead of shifting to park like it's supposed to. That resulted in a truck on but can't move situation, had to disconnect the lvb to get it back in park, and it wouldn't fold flat anymore.
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