It’s an email from the dealer. There’s a link to the dealers website that has a form. Is there supposed to be something straight from ford where I can order online?
Double check with some of your fellow Canadians on the forum to confirm that there is an online portal via WWW.FORD.CA similar to how we in the USA order via WWW.FORD.COM
You should be able to log in, look at your reservation, when chosen to place an order, the button to do so will appear with your reservation.
Possibly your dealership is trying to get you to commit to a reservation to order inside the dealership, this process was intended to help folks concerned about using the self service ordering system.
@Cape Breton Lightning