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The only play I see by cancelling people's reservations is to say at whatever date that they "got through all of their reservations" successfully.

What makes you think other manufacturers aren't going to look at Ford handled this and use it as a template to get as much profit as possible? This process has dropped my cynicism to a new low. There will not be a "$40k" EV truck in the next decade. Inflation, supply limitations, materials cost...

It gets cancelled at the end of the year not carried over? Boy I wish I was making so much money I could throw away customers like that, good way to guarantee no sale.

Recent model Teslas still sell for near-new prices (checking Craigslist in my area, other than the 2 lowest cost listings, a 3 year old Model 3 SR+ sells for $7k under new price). When demand outstrips supply to such an insane degree, the market does this. I have a feeling the first few EV...

Been strung along for so long during this ridiculous process. I was a day 1 reservation holder, never having had any interest in buying a Ford before, then learned about ADM, switched from a small dealership which may or may not have had ADM into a large one (Seattle area), which stuck me at the...

Reservation email May 19, 2021, 9:49 PM PST. Only got the survey, no invite, I'm pretty sure I screwed myself by switching from a lesser known dealership out of fear they would add ADM to a popular one which did not add ADM, and they put me in the back of it line at the big dealership. I wanted...

For fun I plotted Ford's forecasted numbers (in orange/blue from original image), vs. this forum's order breakdown numbers (in green, some guesses applied for 312A vs 311A) from https://www.f150gen14.com/forum/threads/?-f-150-lightning-orders-tracking-list-stats-add-yours.7929/ to see how far...

It's called brand sentiment (or greenwashing, in the case of EVs/green tech). Companies waste tons of money to make you "feel good" about the brand, and hey maybe if you went to your Ford dealer and they told you it's sold out for 2+ years maybe they can sell you on a hybrid F-150 instead, or...