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I would bet they are fetching pricing on fleet orders that are close to the new Pro price for retail. So yes it was a way to signal the Pro wasn't going to be a sub $50k EV Truck

Just logged into my ford account and on the first page after login it showed me this...

This is slightly different than emails that have been sent to individuals ahead of the actual order invitations… See Wave 3 thread https://www.f150lightningforum.com/forum/threads/just-received-orders-starting-soon-well-be-sending-an-invitation-soon-email.12057/ The wording is different enough...

https://www.f150lightningforum.com/forum/threads/just-received-orders-starting-soon-well-be-sending-an-invitation-soon-email.12057/

Got the e-mail as well. Reserve day 9/17. Not getting my hopes up too high but I recall seeing some posts here and elsewhere that these type of e-mails came before Wave 3 orders.

Had some questions so emailed my dealer to see if they knew anything. She said they had not received any update on the next wave timing beyond what was shared at the beginning of the MY2023 rollout. Originally she told me I had moved up from 89th (original position) to 78th (I know sad I did...

Remember no matter how nice they seem to be the insurance company is looking out for their best interests not your own… even you insurance company. Laws are different by state and policies differ so make sure you understand both. And know that everything is negotiable. My ICE car was totaled in...

I'd gladly taken over the duty of updating with MY 2023 if you can give me a quick overview of how you update and access to the google spreadsheet. Also happy to do a little data cleaning either way

First of all I think you’re right but while it’s a bit bait and switch, I don’t think it’s entirely surprising… auto makers have long used “as low as” marketing and that’s what they did here… used the Pro to advertise/market a low price but their margins are much higher on upscale trims and Pros...

This summer people are ordering MY23, so there statement is still true if people are ordering MY24 next summer… no doubt they anticipate breakage but I don’t think that is what gave them confidence in making that statement.

Email from my dealership just now regarding the survey:

“Note that we expect nearly all of our current reservation holders will be invited to order by next summer.” I guess you could call that encouraging

No e-mail but not surprised I did not do a reservation until September

Richmond Ford West (in Virginia) has stated no ADM "We will have absolutely no mark-up on any of our ordered units. They will be priced at MSRP."