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Completely agree. I played that game. When it became clear that... It was going to be difficult for companies to make cars at normal volumes during Covid; Inflation was occurring and price increases were inevitable (the money was being printed/devalued but prices hadn't commensurately risen...

+1. Whether dealers are good or bad, Ford made choices that killed the excitement from the launch. I'm sure people who ordered Mach Es and Mavericks would say those processes were also bad. I would guess Ford is 0 for {however many times they've tried this}. ;) Maybe their dealership...

Good post. I had a reservation and canceled it along the way. I admit, I was teased by the price. I was in the "Pro or XLT or nothing" camp. For my use case, just commuting, I don't want all the bells and whistles. When my number was called I saw that the price had gone up something like...

"Who is waiting on a Hummer?" With the horrible ergonomics and interior, coupled with that price tag, why would anyone want one, much less wait for one??

Will X-plan pricing be available for the Lightning, do you happen to know? One of the issues with the Bronco launch was the late (my opinion) clarification that while A/D/Z-plan pricing would be honored, X-plan pricing would not. Some people who chose a dealer without worrying about ADM...

I'm sorry, we know this is not true. It could end up being true, but there is certainly no guarantee of that. We have an example that is still playing out right now. Just take a look (at the Bronco process obviously). You're assuming honesty on the part of Ford and your dealer, neither of...