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  1. Ford deleting Lightning Platinum features without telling the customer!

    The "adjustable" lumbar support is too low for me (I'm 6'3 with a larger torso), so it doesn't really do anything..... but there is a spot in my mid-back that the seat pushes forward on (above the adjustable lumbar). I sat in a multicontour truck last week, and this is a non-issue as the "top...
  2. Ford deleting Lightning Platinum features without telling the customer!

    I have an ICE Platinum truck that was unfortunately delivered with the multicontour removal. I can say with abundant certainty, these are the worst seats I've ever experienced -- and are an absolutel embarassment to Ford -- especially considering how expensive this truck is. My Wife's Tiguan is...
  3. What will be different for MY23 and MY24 Lightning?

    Ford expects to be able to sell every 2022, 2023, and likely most of 2024 vehicles to people who threw down the $100. There is very little reason for them to make any significant changes beyond colours; maybe mix up the grille / wheel designs, etc. Those wishing for more availability of the...
  4. How fair is it, really, to be upset at Ford?

    They were very clear -- it was a reservation process much like the Broncos was -- not a "vehicle order" or anything constituting an agreement to buy/sell. They used it to build a list of people to sell them to, not to sell the cars at that time. With respect to timestamps, that is something...
  5. How fair is it, really, to be upset at Ford?

    Sorry -- not seeing any objective reason why they "should have" taken $2k or "more firm" deposits. The reservation exercise was always intended as a means to gauge interest, gauge overall trim level preferences, locations, etc. They were very clear that the $100 was not you placing an order for...
  6. How fair is it, really, to be upset at Ford?

    If I recall correctly... when the announcement happened, the target "on-road date" was always spring 2022. While they're not going to meet that, it seems quite likely that it will be very early summer when these things hit the road... and in today's supply chain conditions, I think that's...
  7. Dealers Rejecting Lightning Reservation Transfers

    I think it's important to remember that everyone acts in their own self interest. When a dealer has tons of inventory, yes, take the cash from wherever it comes. When the lots are empty, why not make the limited quantity of vehicles you can get, "do more" than put cash in your pocket? (i.e. lay...
  8. Dealers Rejecting Lightning Reservation Transfers

    Why is that a bad decision? If I recall correctly, the ZEV programs (and associated incentives) require the vehicles to get registered in that state. Ford is going to get every one of these reduced emissions vehicles out on the road regardless for the first year or two... there is a lack of...
  9. Ford to Exert More Control Over EV Sales at Dealerships With Non-Negotiable Pricing

    They might, might not... everyone is going to act in whatever way they think makes them the most money. It might be the "direct to consumer model". They might find that customers, as much as they hate dealerships, need that final "push" in the form of a pushy salesman to buy non-enthusiast vehicles.
  10. How fair is it, really, to be upset at Ford?

    Personally, I think people should have tempered their own expectations given that they gave a $100 refundable deposit. Ford wanted to know how many people were legitimately interested in this truck, as well as plant the seed in customers minds that this is a truck they'll eventually buy. I'd...
  11. How fair is it, really, to be upset at Ford?

    I can understand why you / people are pissed.... but I don't think it's fair. On the Pro - I completely agree with you that "Starting at $40k" certainly reeks of bait & switch to grab headlines, without ever really having an intent to actually sell the truck at that. This practice in the car...
  12. Ford to Exert More Control Over EV Sales at Dealerships With Non-Negotiable Pricing

    Bangers? I'm going to assume that means hits / a good thing... but they sell a lot more than hits. Yes, Ford's latest product releases have certainly excited people, likely to a much greater extent than GM/Chrysler/Ford/Toyota/Honda.... but Ford is A LOT MORE than Broncos, Mustangs & F150s...
  13. Ford to Exert More Control Over EV Sales at Dealerships With Non-Negotiable Pricing

    With all due respect, the "approach" of your post demonstrates a clear lack of understanding. Just because there is a segment (reasonably large) of the population that wants to, and goes through the "Tesla process"; doesn't mean everyone wants to do things that way, or that, even a majority...
  14. Ford to Exert More Control Over EV Sales at Dealerships With Non-Negotiable Pricing

    Personally, I'd believe that the "majority" of $60k car buyers are just that. How many cars do BMW, Mercedes, Audi, Lexus, Jaguar & Rover sell in a year? The vast majority of their buyers are not "intense researchers". They may do a cursory look up of some 3rd party quality score or something...
  15. Ford to Exert More Control Over EV Sales at Dealerships With Non-Negotiable Pricing

    Certainly possible / likely, they get information that promotes them towards buying the car. The reality is though, if Ford doesn't do that, there's a very good chance they'll go to Jeep or Chevy or Toyota, and get the information they need to hear to get the sale.
  16. Ford to Exert More Control Over EV Sales at Dealerships With Non-Negotiable Pricing

    To be fair, every single person on this forum would be classified as an "enthusiast". The "Tesla Process" is easy for "enthusiasts" -- because we do often know more about the car than the person selling it, are willing to wait for exactly what we want (or think many months ahead), and have the...
  17. Ford to Exert More Control Over EV Sales at Dealerships With Non-Negotiable Pricing

    I will say, it's funny what 2 years have done to the industry. 2 years ago, the vast, vast majority of transactions took place under MSRP. The concept of "no negotiation" would wreak havoc in the purchasing process as buyers expect to need to haggle. Fast forward with supply shortages, and...
  18. Lightning vs R1T - Timing and cost

    Personally, I think backtracking on the price increase is even worse than implementing it retroactively. To me, there are "3 levels of stupidity". 1. Was having to increase the price by the truck by roughly 20% overnight. It just screams of "not knowing what we're doing", or building cars...
  19. LIGHTNING CURIOSITY -- Why Did You Choose It?

    To be fair, I cannot invisage a worse-application than whitehorse for an EV. They don't paticularily like the extreme cold, you presumably do some pretty big distances, and I'd imagine that the public charging infrastructure is nonexistent. On the flip side, Americans love their trucks... and...
  20. Lightning vs R1T - Timing and cost

    To be fair... that's kind of what you should expect from a startup... management mistakes. They don't have 100 years of car-building experience like Ford does. Heck, even Tesla's first go at it was in full knowledge that they're not car people.... their first model was a Lotus Elise with their...


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