BC 1.5 Hardware Requirements

[Shawnson]

In the world we live in you adapt and change or you find yourself on the outside looking in. It's the nature of the beast and SW and luxury features are all that they've got to sell vehicles with. More and more younger buyers will continue to help them see that over the years.

I will likely own another car someday in a few years. I'm a bit biased to start with but I'll walk straight to Tesla and them only, simply for their commitment to SW. Plus their latest models are huge improvements in quality and ride. The change is coming and Ford better start reacting. Current models truly aren't bad, but they need to take that next leap soon.

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[rugedraw]

I don't see that it makes any business sense. Last time I checked Ford sells Pickup trucks. They aren't in the software business. Not saying they could not offer a software/hardware/firmware update to allow BC 1.5 or other, but that would be very new thing for Ford. They would rather offer new features in a 202x F-150. Then they sell a new truck. That has been there business model for around 100 years. After all that is what caused the end to model T. Why buy new model T, it's the same as old model T.
Just my opinion.

They are in the automotive business and subscription business. Look at all the available subscriptions you can opt into. So yes, it would make business sense (to me) to add 1.5 to 2021-2025 trucks; especially the newer model years that have BC available to them in lower trims. We are talking about literally hundreds of thousands of trucks that could potentially subscribe.

Whether they do or they don't remains to be seen. I think they eventually will give us 1.5 and lower BC subscription pricing, but that is just my opinion.