I got a survey today from Ford about BlueCruise. It talked about new features and different pricing tiers and what I would prefer (Things like pricing tiers to unlock more features or daily purchase options). It looks like they might be re-evaluating how to best get more uptick for the product.
I really wish they would allow you to set the default behavior of the knob. I already have volume control on the steering wheel, so I'd prefer it default to temp as that is the most annoying to change while driving and having to press the screen first and then use the knob doesn't help much.