I just did the 30K mile service, and they only recommended tire rotation. That was $75. I recommend you get the FordPass Rewards card. You could use your reward points to pay for services.
Yeah, I would rather pay a little more for a great truck than less for a problem-plagued one. I just hit 30 K miles and haven't had any problems with it-knock on wood. The Blue cruise 1.4 is awesome ??. I can hardly wait for version 1.5 to come out.