74% of Ford F-150 Lightning buyers have come from other brands

[StrikesTwice]

I’ve owned fords before, but only used. And it had been almost 20 years since I owned a ford when I bought my lightning. My previous truck was an ‘05 ram. When the ram became long in the tooth and just uncomfortable to daily drive I couldn’t pull the trigger on a new truck. I just couldn’t see the point in dropping 50k for the current offerings of trucks. So I bought a VW GTI and kept the ram as a second vehicle to haul and tow.

When ford dropped this truck, it motivated me to sell my ram and VW. It was a truck I felt comfortable dropping 50k+ on. I have not been disappointed, it’s a joy to own.

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[Rice_classic]

Fords:
96 econoline conversion van
03 expedition
2012 e450 class c motorhome 6.8L v10
2019 Ranger
23 Lightning

I race cars so all of these needed to pull a trailer and allow me to be comfortable at the racetrack. Going from the van to the expedition is because I went from an open deck to an enclosed trailer. The Ranger got me back to Ford because it was the only truck in that class that wasn’t a diesel that could tow 7500lbs (RV is primary tow vehicle at this point).

The only well built Ford is the v10 in the motorhome. The Van, Expy and Ranger all had recalls and stupid issues as a result of poor design and cost cutting. I swore that the Ranger would be the last Ford until my wife bought an electric car which got me to consider an electric truck. Then once again - Ford did something unique in the segment - a good EV with Carplay and the falling prices put it in my budget.

Based on future Rivians, Scouts and other options coming in the next 10 years - I hope that I will have a good non-Ford option if Ford remains more committed to shareholders and dealers than customers.