2022 Ford F-150 Lightning Reservations Reach 120K!

Administrator · Jul 28, 2021

Ford has just published its first-half 2021 financial report and we can see that the cumulative number of reservations for the Ford F-150 Lightning stands at 120,000!

Here are the disclosed reservation counts since reservations opened on May 19, 2021.

20,000 in 12 hours (announced May 20)
44,500 in 48 hours (announced May 21)
70,000 in about 8 days (announced May 27)
100,000 in three weeks (announced June 9)
120,000 in over two months (announced July 28)

Ford also shared that "about three-quarters" of reservations come from customers new to the Ford brand.

"F-150 Lightning – an electric version of the most popular vehicle in the U.S. for more than 40 years – generating 120,000 reservations since its unveiling in May, about three-quarters of them from customers who are new to Ford"

sotek2345 · Jul 28, 2021

Honestly a lot lower than I thought they would be at for now. That said, your date may be off. Since these are first half of the year results, it makes more sense that it is 120k through the end of June.

Administrator · Jul 28, 2021

sotek2345 said:
Honestly a lot lower than I thought they would be at for now. That said, your date may be off. Since these are first half of the year results, it makes more sense that it is 120k through the end of June.

Those are just the dates that the #'s were disclosed by Ford.

shutterbug · Jul 28, 2021

Administrator said:
Ford also shared that "about three-quarters" of reservations come from customers new to the Ford brand.

Just curious. Out of millions of existing F150 owners, only 30K (or less, since some people reserved more than) are interested? I would have expected more.

F-150 Prius · Jul 28, 2021

For a $100 refundable non-commitment, 90% of these reservation holders will have dropped the $100 on a Hummer, Rivian and Cybertruck as well.
I think it's good there's a "number at the deli" but it's not first come, first served, it's highest MSRP combined lowest reservation number.
Once production gets through the initial build quality and there's a larger battery option, then I'll be walking up to the counter with my "day one" reservation number.
It's so far into the future, who knows what the market for an electric tow vehicle will look like … the sooner Ford drives an F-150 Lightning coast to coast and back, the better.
They need to prove the range and the charging network support and real world actual rates of charge. I'm sure a lot of Lightning buyers are experienced Tesla owners and they know "a lot of dots on the network maps and $5" will get you a coffee while you wait an hour for your Tesla to charge. I won't be in a hurry to replace my F-150 Hybrid with a Lightning till it measures up (and I think the Hybrid sets a high bar.)

F-150 Prius · Jul 28, 2021

shutterbug said:
Just curious. Out of millions of existing F150 owners, only 30K (or less, since some people reserved more than) are interested? I would have expected more.

We've seen the same with other vehicles – there's just not much of an incentive to bother with a deposit if you're 120,001 in line and the excitement of the impulse created by the launch was two months ago.

shutterbug · Jul 28, 2021

F-150 Prius said:
We've seen the same with other vehicles – there's just not much of an incentive to bother with a deposit if you're 120,001 in line and the excitement of the impulse created by the launch was two months ago.

I get that, but I'm talking about existing Ford truck owners not jumping on it.

GABAR · Jul 28, 2021

shutterbug said:
Just curious. Out of millions of existing F150 owners, only 30K (or less, since some people reserved more than) are interested? I would have expected more.

As you said, out of millions of F150 owners, one cannot and should not expect millions of people to just convert in a few months let alone just get rid of their ICE F150 and purchase the Lightning.

You also have to consider what these millions of owners do with their F150 because the drIrving range of their ICE F150 will far exceed the Lightning even when doing real towing and hauling.

The real world doesn’t work that way and more people will take the safe and gradual first step which will be the Hybrid F150.

sotek2345 · Jul 28, 2021

F-150 Prius said:
For a $100 refundable non-commitment, 90% of these reservation holders will have dropped the $100 on a Hummer, Rivian and Cybertruck as well.
I think it's good there's a "number at the deli" but it's not first come, first served, it's highest MSRP combined lowest reservation number.
Once production gets through the initial build quality and there's a larger battery option, then I'll be walking up to the counter with my "day one" reservation number.
It's so far into the future, who knows what the market for an electric tow vehicle will look like … the sooner Ford drives an F-150 Lightning coast to coast and back, the better.
They need to prove the range and the charging network support and real world actual rates of charge. I'm sure a lot of Lightning buyers are experienced Tesla owners and they know "a lot of dots on the network maps and $5" will get you a coffee while you wait an hour for your Tesla to charge. I won't be in a hurry to replace my F-150 Hybrid with a Lightning till it measures up (and I think the Hybrid sets a high bar.)

If you already have the hybrid, that makes complete sense! For me, the Lightning is going to be such a high step forward vs. my 2016 base XLT (that barely gets 15 mpg combined even with the 2.7l) that I can't stop thinking about it.

F-150 Prius · Jul 28, 2021

shutterbug said:
I get that, but I'm talking about existing Ford truck owners not jumping on it.

True, I would have expected more like the reverse, 50%+ existing or past F-150 owners, 25% GM/RAM and 25% Tesla. And who knows if the way Ford is capturing the demographics is valid or if people bother answering questions correctly or whatever Ford wants to "message" to investors (so-called "conquest" sales are considered a marker for sales growth … having existing customers come back and buy another blue oval is less exciting to investors … "loyalty" ain't what it used to be … : )

shutterbug · Jul 28, 2021

GABAR said:
As you said, out of millions of F150 owners, one cannot and should not expect millions of people to just convert in a few months let alone just get rid of their ICE F150 and purchase the Lightning.

I don't, but Ford sells almost a million of F150s every year. With that in mind, there are millions of them over 20 years. I don't expect all of them to move to EV, but certainly a lot more than 30,000.

greenne · Jul 28, 2021

TBH, I'm surprised its only 120k. I was expecting around 200k given all the excitement in the media. I read in a report that Ford has about a 66% conversion rate from reservations-->orders on the new Bronco. I wonder if it will be similar for the f150. I can see people having an f150 reservation, a HUMMER reservation and a Rivian reservation at once. Maybe Cybertruck..but that design seems so polarizing...

Lightning.Dav · Jul 28, 2021

I have wanted an EV pickup for many years. I can kind of understand the number of people new to Ford, if I already had a pickup I would be in less of a hurry. I would wait to see how things shake out. "never buy first year of a new model" is old and often good advice. But I want one NOW.

I have a res for Cybertruck, Rivian and F150 and expect to only get one of them.

thevofl · Jul 28, 2021

I put my $100 in last night. I ordered a hybrid 150 on 5/1, as I wanted a new vehicle this summer not next spring. I have zero feedback that my order is even in the system. I can't imagine my delivery before November. If I have to wait until then, then why not wait a few months more to get the EV version I want?

Jamielee · Jul 29, 2021

F-150 Prius said:
For a $100 refundable non-commitment, 90% of these reservation holders will have dropped the $100 on a Hummer, Rivian and Cybertruck as well.
I think it's good there's a "number at the deli" but it's not first come, first served, it's highest MSRP combined lowest reservation number.
Once production gets through the initial build quality and there's a larger battery option, then I'll be walking up to the counter with my "day one" reservation number.
It's so far into the future, who knows what the market for an electric tow vehicle will look like … the sooner Ford drives an F-150 Lightning coast to coast and back, the better.
They need to prove the range and the charging network support and real world actual rates of charge. I'm sure a lot of Lightning buyers are experienced Tesla owners and they know "a lot of dots on the network maps and $5" will get you a coffee while you wait an hour for your Tesla to charge. I won't be in a hurry to replace my F-150 Hybrid with a Lightning till it measures up (and I think the Hybrid sets a high bar.)

What type of millage are you getting with your hybrid?

2022 Ford F-150 Lightning Reservations Reach 120K!

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