Santa’s Training Camp | Ford Holiday Ad

Happy Holidays everyone.

I don't understand why companies spend money on videos like this that doesn't highlight a product outside of what we already know. Kinda shows that Ford doesn't mind losing the money per EV after all lol

theblunden said:

I don't understand why companies spend money on videos like this that doesn't highlight a product outside of what we already know. Kinda shows that Ford doesn't mind losing the money per EV after all lol

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theblunden said:

I don't understand why companies spend money on videos like this that doesn't highlight a product outside of what we already know. Kinda shows that Ford doesn't mind losing the money per EV after all lol

Click to expand...

Ford, Tesla, GM, …. know spending near $100K for a depreciating asset is rarely a logical decision that depends purely on the right information. They know you can Google the info. The expensive advertising time is to get you in the holiday spirit so you are in an emotional state needed to separate you from your money.

Tesla may not have spent as much on advertising in the past (they have started) but they used different tactics to manipulate potential customers. Tesla not only does not share info, they starve their customers of information. There was zero communication with Cybertruck reservation holders for four years. Drone spy shots and speculations kept them interested for that long to the point that when it was released, some of the folks picking theirs up at almost twice the price with some of the features missing, still felt lucky.

Messing with your head is as much of an art as it is science. Whether you have bought your Ford or planning to, making you feel good about it helps you stay in the family. Frankly a smooth software update would make me feel good a little more than this ad but I can’t blame them for sticking to what they know.

All that said, I am curious how they measure effectiveness of these ads. I am sure someone has to justify spending the money and there are some metrics somewhere.

That was fun to watch. Thanks.

Administrator said:

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dumb

theblunden said:

I don't understand why companies spend money on videos like this that doesn't highlight a product outside of what we already know. Kinda shows that Ford doesn't mind losing the money per EV after all lol

Click to expand...

it's about brand name recognition and positive impressions. a pinhead of money in their budget.

All that said, I am curious how they measure effectiveness of these ads. I am sure someone has to justify spending the money and there are some metrics somewhere.

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Ford (as well as others) has only been doing this for, what, maybe 100 years? They know the effectiveness of these ads before they ever leave the advertising agency. The objective is not always immediate sales but future considerations.
My family was involved in advertising when I was young and working as a runner carrying copy between agencies, printers, radio stations and the customer. A lot of high priced talent.
You better believe they know what advertisements cost and are worth.