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SUBLIME experience - 2025 LIGHTNING after 2 months...

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Trucked Up EVs

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Welcome to the club!

Have owned a Dodge Dakota, an F150, two Ram 3500s, and extensively driven a Toyota Tacoma....and this thing blows them all out of the water.


Butts in seats changes minds, and real experiences and conversations from real users, that is what @Ford Motor Company should be using in their advertising....not their standard TV adverts.

Show people why they're so good....just like @Trucked Up EVs does on his Youtube channel, show real world users, real world contractors, etc.
Thanks for the shout-out to my channel - I really appreciate it - and well said! If Ford featured amazing stories like these, they would have sold buckets more. Also, I've never seen their ads take on the FUD-chuckers head-on. So I guess I'll just keep doing it for them!
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If Ford really pushed marketing correctly, put butt in seats and educated customers around charging, range, etc, the Lighting would be neck to neck with ICE sales.
zero chance of that being true
 

WXman

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Ford should do absolutely none of these things.

You may as well be telling us that the Mazda Miata would be the perfect car for a family of five "if they could figure out" how to make it a full size SUV.
Well if that's the attitude Ford Motor Company shares, their electric truck will forever be <5% of their full size truck sales.
 

swajames

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Well if that's the attitude Ford Motor Company shares, their electric truck will forever be <5% of their full size truck sales.
What you are proposing makes zero business sense. The number of people who might (never mind would) buy that truck because they actually and regularly need 450 miles of EV range is small. The average American drives less than 40 miles per day. The average truck driver most probably more. Towing is an edge case for most, not a requirement. Genuinely long distance road trips are an edge case for most (the Lighting handles my not that long 500 mile road trips with aplomb, particularly now that Tesla infrastructure is open to us and ubiquitous). Regardless, the overwhelming majority of actual use cases are nowhere near your thresholds. GM has already delivered close to that range, but in a truck that's massively heavier, more expensive, considerably slower, no more efficient than ours and which takes forever to charge on reasonably representative home L2 infrastructure. These trucks aren't selling because they lack these capabilities. Ford judged the Lightning about right, IMO. What you're asking them to build is unreasonable and unnecessary.
 
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Yes, these are amazing trucks. I've had so many trucks it's pathetic. This one is probably the best overall truck I've ever had.

Now, imagine if they can figure out how to get 450 miles of unloaded range and 200 miles of towing range out of these. And put chargers in more places. And design charging locations so that you can pull through with a trailer like you can at a gas station. And make it possible to charge 20 to 80% in 5 minutes. IF they could figure out all of those things where ICE still has a huge advantage, there would be no reason to drive anything else.
Why should it be on Ford (“they”) to do all that? Should they buy all the gas stations too? And how about the fact that most public charging is absurdly expensive relative to home charging? Or that many people live in apartments or in cities and don’t have a place for a home charger? And should they further spend billions subsidizing something people aren’t buying after 3 years?! Consumers find great products with zero advertising all the time…the demand simply isn’t there. I love my truck as much as the rest of the people in this forum…but it’s absurd for one company to solve it all. And it’s not like this is a US-specific problem on top of all that.
 

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Lomilar

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IMO, the reasons to keep an EV are very different from the reasons to buy one.

Buy for range, but keep because I start every day with a full (80%) charge.
Buy for environment, but keep because it can warm itself up in a closed garage without killing anyone, every workday at 7am without me telling it to.
Buy to not spend money on gas, but keep because it's relatively maintenance free.
Buy for technology, but keep because it integrates well with Android Auto. (seriously GM/Google, wtf)
Buy for driving experience, keep for driving experience.

But the reasons not to buy?
Affordability. (not total cost of ownership, just the $ monthly)
Variability. (don't have a consistent experience everywhere. Yellowstone was interesting w/2 EVs. I enjoyed it, but many people are terrified of it.)
Repairability. (parts are kinda boutique and kinda insanely priced. See rear lights. https://ford.oempartsonline.com/oem-parts/ford-tail-lamp-assembly-nl3z13404h)
Perception. (as already discussed here)

It's better, in my experience and opinion, but for people to switch, it needs to be several orders of magnitude better in order to throw away something they know works (and they know why and when it doesn't work).

oh, fwiw, I bought my truck to haul, not tow, and it hauls well.
 
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WXman

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What you are proposing makes zero business sense. The number of people who might (never mind would) buy that truck because they actually and regularly need 450 miles of EV range is small. The average American drives less than 40 miles per day. The average truck driver most probably more. Towing is an edge case for most, not a requirement. Genuinely long distance road trips are an edge case for most (the Lighting handles my not that long 500 mile road trips with aplomb, particularly now that Tesla infrastructure is open to us and ubiquitous). Regardless, the overwhelming majority of actual use cases are nowhere near your thresholds. GM has already delivered close to that range, but in a truck that's massively heavier, more expensive, considerably slower, no more efficient than ours and which takes forever to charge on reasonably representative home L2 infrastructure. These trucks aren't selling because they lack these capabilities. Ford judged the Lightning about right, IMO. What you're asking them to build is unreasonable and unnecessary.
Respectfully, what you're saying makes zero sense. EVERY single time a reporter asks
someone why they are hesitant to try an EV, the #1 answer is range anxiety. #2 is charge speed.

Now, in the world of TRUCKS this is compounded, because people who buy trucks intend to haul, tow, and recreate with them. And this more commonly takes them long distances.

If all you need is to pick up groceries from Walmart, why do you need a F-150 to begin with? Trucks should be able to tow a camper 3 hours to the campsite, or an equipment trailer 2 hours to the job site, without having to stop every 45 minutes to charge for 45 minutes.

So again I say, if Ford (or any truck maker) can advance technology to the point where the EV trucks can do what ICE trucks can do, THEN we will see sales soar and mass adoption happen. But not until then.
 

swajames

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Respectfully, what you're saying makes zero sense. EVERY single time a reporter asks
someone why they are hesitant to try an EV, the #1 answer is range anxiety. #2 is charge speed.
These are people that get their talking points and world view from Facebook groups. Ford, thankfully, does not.

So again I say, if Ford (or any truck maker) can advance technology to the point where the EV trucks can do what ICE trucks can do, THEN we will see sales soar and mass adoption happen. But not until then.
BEVs can't do what ICE cars can do when it comes to range or fueling, yet the Model Y is one of the best selling vehicles period. Maybe the difference is that Tesla isn't hampered by its dealers the way Ford is.
 

flyct

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BEVs can't do what ICE cars can do when it comes to range or fueling, yet the Model Y is one of the best selling vehicles period. Maybe the difference is that Tesla isn't hampered by its dealers the way Ford is.
I have a friend who asks me to negotiate his car deals because he HATES dealing with dealers. In addition to a least dozen that I've negotiated for friends and family members, I've bought 72 new vehicles for myself since my first in 1970.

At times, Tesla Model Ys are great values plus they are 2x as efficient as a Lightning. The Tesla tech, Tesla app, constant software updates, handling, seat comfort, agility,, charging infrastructure and transparent pricing without add ons makes buying a Tesla very different from mainstream manufactures.

Before purchasing my 2026 Model Y I scheduled a DEMO drive online. I selected a location, and date and time. I had to uploaded a picture of my Driver License. When i arrived at the demo site the demo car was parked in a corner of a Hotel parking lot along with a CyberTruck and a Model 3, also demo vehicles. There was no one in the hotel parking lot. At exactly the appt time, using my Phone as a Key, I was able to unlock the car and drive it for 1 hour on my own without any Tesla employee involved. Cool stuff.

The following day I got a call from a Tesla employee who asked me how the demo drive went and if I had any questions. No sales pressure. At delivery there were no surprises and no pressure to buy any add on's.

Their trade in process was simple. Just submit pictures of exterior and interior and they give you an estimate. At that point I went to Carmax, Carvana and Autonation for offers so I could compare. Tesla offer was about 5% lower that the best offer. After tax savings on a trade it was a break even. At delivery they give you a final offer. The offers were $200 within the original estimate. I traded 2 and the final offer on one was $200 better and the other was $200 lower than the original estimate. . Easy Peasy
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