Important Update: Ford EV Roadmap & Future of F-150 Lightning (EREV Next Gen Model) - ⛔️ ADMIN WARNING: NO POLITICS

[fhteagle]

EREVs were the right answer.... In 2015. Ford failed to see the light then (punting to XLHybrids, which was a disaster), and they're absolutely out of step with the market and technology yet again. Starting down this road now is idiotic, and will always be a niche market at best.

Refresh the BEV lineup, fix the junky winter range, improve charging to modern standards, get some more energy dense cells in, and spread the drivetrain to more models to spread out R&D costs.

Abandoning BEV now is absolutely the wrong move.

I have zero faith Ford will even exist in 10 years with garbage decisions like this.

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[chl]

Legacy automakers are a joke...Not a surprise as Ford and the stealerships want that maintenance money, which EREV will give them. This solidifies the fact that I will not be remotely interested in a Ford for our next car. I am never going back to gas, such an antiquated technology. No thanks.

 

[chl]

Needs the air flow that only a Frunk could love.

Frunck that!

 

[pullinggs]

That is why our next-generation F-150 Lightning will be an EREV. 100% electric power delivery, sub-5-second acceleration – and adds an estimated 700+ mile range with locomotive-like towing capability.

We have two Lightnings in the driveway. There is NO WAY I'd even consider an EREV, so when I trade in the Lightnings I'll be shopping someplace else. So sad.

 

[Quibbs]

If one doesn't need the range, they do not need the gas generator. I'd rather have the space and less weight, and theoretically less cost.

 

[chl]

Thank you for affirming your commitment @Ford Motor Company. Does that also apply to those of us who spent $10k+ on the home integration system and haven’t been able to use it for 3 years?

Expect "CRICKETS"

 

[BigLeagueChoo]

Not sure how I feel about this as a recent Lightning buyer, but I'll say this as a Sales executive: Ford did not market the Lightning correctly. Plain and simple. It is literally the perfect truck for 80% of people who daily pickup trucks.

While I don't have any regrets on getting a Lightning, I admittedly am regretting financing the truck instead of leasing it but hey - hindsight is always 20/20.

 

[chl]

Listened to the CEO today. At least he didn't say it was going to powered by AI.

Maybe he WAS AI?

 

[Marc]

Well I guess I’m buying the Sierra Denali EV next. I’m done with gas and never going back! I love my lightning. The range is tolerable but I really like GM’s charging speed.

 

[chl]

Awesome news!

As in "Ah shucks!"

 

[Pod]

What a shame. Stupid minds unable to grasp an EV future have now crippled our American auto ingenuity. THANK YOU moron politicians. I LOVE the Lightning and appreciate Ford needs to pivot but this just STINKS. Pound sand barking yam!!!

 

[SpaceEVDriver]

I would love to own a mid-sized BEV pickup. It won't be a Ford. We can't trust Ford to stand by their innovative products.

We are now that much more likely to buy a used Rivian to replace our Mustang when the time comes. Or a Scout BEV, if they don't also succumb to the idiocy infecting US automobile manufacturers.

 

[Lightning Bronson]

I’m happy to keep my ‘24 Flash for as long as possible. What I’m worried about is parts and batteries being available for those of us who get the extended warranty and stay for the long haul.

What long haul? The Lightning can't even get close to traveling 700 miles without a trailer being towed.


—Ford, probably.

I'm not upset with the update. I'm just disappointed.

 

[chl]

Looks like a pretty negative response from us Lightning owners, Ford.
Are you listening to us?
Yet?

 

[zakress]

Well, you didn’t stoop to Trump for…[checks notes]…11 months. Lasted way longer than Target and others, so that’s something.

Now to watch Marques Brownlee for what my next leading EV is gonna look like, since ford has lost the plot and is committing to delivering faster horses.

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