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I'm not necessarily dissing Rivian, but I leave some room for Ford being better at this game. By a considerable margin, in fact. Rivian is GOOD for the consumer. I love everything they represent. But they barely have an annual output of... What? 1000 total vehicles in all their history? Ford...

The SR Pro is The Steal Of The Decade. Ridiculous value equation in favor of the consumer.

So Ford just threw some big batteries and a couple of electric motors in an F150 frame and called it a day? Ummm, that's not exactly how this works. Ford built the First electric F150 about 3 years ago. (that we know of. Likely earlier) Then revealed to us that they were doing it better than 2...

Moving from 2 to 26 would kinda imply they have no idea who you are.

I'm guessing the "software" is different in the SR, but yes, same motors. (you KNOW there's going to be tuners licking their chops) Anyone in an SR that's disappointed in the performance can let me know and I'll take it off their hands AND give them my reservation so they can get right back in...

This fella does a great job of going over in detail what is standard but not clearly revealed on the Pro. Also covers options. Honestly, other than the lack of fabric covering on the seats, the Lightning Pro comes equipped far more features and tech than an ICE XLT ever did. And it blows a...

I'm going to have a Lightning Pro SR. Unless I die first, of course. Ford is going to build a BUNCH of Ford Lightning trucks. Eventually they will build the one that's going to end up in my barn. Until then, I'll just breath. :)

I might not be understanding the response. So did GM/Chevrolet reduce the price of trucks that had heated seats and/or steering wheels as standard equipment when they decided to stop equipment them with the feature?

I'm not going to have an F150 EV until a Pro SR is available for me. So while I can't predict when, or even IF that is going to happen, I'm OK. I'm not angry or distressed or........ At 64 years old I have come to terms with I can't always have what I want. Having said all that, the EV...

I said that I can't prove it. You sound like you can. GM removed heated seats and steering wheels. To increase profits?

You must know and expect the kind of consumer ranting that you are going to hear on a forum like this? Especially the modern day consumer who could care less if YOU earned your mortgage payment and put food on the table via "sales". ? They don't need no stinkin salesman, and neither should...

I'm a Texan. So I'm a hillbilly regardless of.... Well, whatever. Forums truly can be hilarious. 28 million people and we are all the same because of our address.

OK. They are sinister evil greedy bas$$#&ds

That's just further evidence that there's NOTHING sinister going on. It's a brutal and monumental task to currently keep an assembly line going. We consumers way oversimplify all the moving pieces involved.

Many won't agree but I don't think the bed lighting is a cost savings attempt, but rather a supply chain decision. I can't prove it, but it's the only reason that makes sense. The adaptive steering was something most people didn't even know that they had. It was never an option offered that I...

Great point, emphasis on red ^ The timing of this release happens to be right in the heart of an historical moment where almost EVERYTHING seems to have an inflated value. I'm an old man with patience I once didn't have. I'm excited about all the modern technology that has exploded on the...

Same jump from Barebones Pro to Barebones XLT. It's a pretty hefty price bump. 12k? Now I have no problem as long as I get $12K in upgraded components. But honestly, all I see for the $12,000 is: Cloth seats Running Boards Fancier Zone Lighting 360 Camera Work Surface And of course the LED bar...

Dealership fees aren't a Ford thing. They could study our threshold of pain, but they aren't the ones playing games with the end purchaser.

Many of us have trucks. Lol I think they are real. We drive them.

If you say so. Amazing how you knew