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How does the email database QR code work and why

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Before 2020 you rarely scanned a QR code, today it is already common practice. The QR code is on the rise as a control instrument. QR Code stands for Quick Response Code and is a barcode that was invented in 1994 by Denso Wave, a Japanese company owned by Toyota. Why did Toyota need QR? For inventory control of your parts. The QR is nothing more than a control system. How the QR works Masahiro Hara explained email database that the idea of the QR code for Toyota came to him playing Go, a board game that he plays and that has a board similar to the one of the squares that we all know today and scan to obtain information. The QR is an advanced version of a barcode. Unlike this one, which includes a limited series of numbers, no more than 20, a QR can hold up to 7,089 numerical characters; slightly email database less if letters are used, including any Japanese alphabet, or combinations of symbols, letters, and numbers. Because it is a code, you need to have a QR reader that allows you to decipher it. Initially, you downloaded an app, but today, all the latest phone models have the reader on their camera. The many uses of QR The QR code can take you to a web page, send you a email database message or an email. It helps you send your contact card, it can take you to Facebook, Twitter, refer you to an image gallery, go to an application in the App Store and you can even request payments with cryptocurrencies. But we don't use the full potential of the QR code.

With the pandemic, what we do most is scan the QR of a restaurant to see its menu in a PDF, with the aim of not physically touching it. The vaccination certificate has a QR code. In that case, the only thing that allows you is to go to a web page to see your certificate in digital. It works basically as a email database control instrument. Your invoices have QR. Have you ever scanned an invoice? It sends you to a web page where you can verify if the voucher was certified by the SAT. With the rise of the QR code, it is a good time to explore other possibilities that you have within digital marketing. It is already used in electronic commerce, as a payment method. You noticed it if you use Mercado Pago. Create your QR! Creating a QR is free. Just go into QR generators, there is a lot. We suggest It's simple: you choose your objective, fill in the requested data, the address of your email database web page; you can also upload documents. The code is generated automatically. You can put your logo on top (paid versions), change colors and choose frames. There is the possibility of creating simple QR codes, with Word from Office, if you install an add-in that allows it. Using a payment platform to generate QR is very useful for a marketing campaign. What we need is to be able to measure the impact of it.

The QR generators in their Premium version allow you to track QRs and have scan statistics. It reports the number of scans, place, time and operating system used. You can generate dynamic codes to update the content of the QR at any time. And for marketing campaigns? If your only goal is for your email database QR to lead to your website, think about diversifying its use. You can take the consumer to a discount coupon or content of interest, by downloading a PDF, a free book, for example. The placement of your QR also matters. Imagine it on a birthday cake, let it sing to you when you scan it. The first thing you have to do is explain to people what benefit or information they are going to get. Accompany your QR with a call to action. The applications of a QR are multiple. You can place a QR on a product, a shirt, a cap, on a pillow, business email database card, key holder or on a spectacular; you can use it in BTL campaigns in print.
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