? Official Info: F-150 Lightning Reservations to Order Conversion & Invitation Process. Dealer Pricing Options

• Each dealer will have the ability to prioritize a small number of loyal customers who are reservation holders.
• Dealers should utilize https://cni.dealerconnection.com between December 8th to 17th in order to complete the prioritization process.
  • Deadline: Friday, December 17th at 11:59:59 PM Eastern (No exceptions)
  • Number of customer prioritizations allowed is based on reservation volume at each
    specific dealership as of December 1st
  • Dealers with <50 Reservations = 5 prioritizations available, 50-100 Reservations = 10
    prioritizations available, & >100 Reservations = 25 prioritizations available
• Prioritization does not guarantee allocation. Dealer prioritization will be an input to
  determine invitations to convert to an order, it is not correlated to vehicle scheduling timing or
  amount of allocation at each dealership.
• See F-150 Lightning Preparing For Order Bank Opening Playbook for step-by-step guide on
  how to prioritize select reservation holders.

• Ford is implementing a unique retail “reservation to order” process for F-150 Lightning to help efficiently convert existing reservations to orders. Our goal is to communicate information when available to help customers make informed decisions.
• Prior to order bank opening, all reservation holders will receive an email confirming their reservation, outlining the wave order process to begin in January 2022 and explaining that due to high demand, not all reservation holders will be receiving a 22MY invitation.
• At various stages in the process, reservation holders will be given the option to maintain their reservation for future model years. Regardless, reservations may be cancelled at any time with a full refund.
• Ford will begin inviting reservation holders to place orders in waves starting at order bank open in January 2022. Subsequent waves will receive an invitation in approximate two-week intervals until 22MY production capacity is fulfilled.
• Customer wave invitations will be based on a number of factors including reservation timing, Dealer estimated allocation & Dealer prioritization.
• Prior to each wave invitation, the Ford.com online configurator will be updated to provide directional ETA’s of vehicle delivery timing based on the availability of each configuration.

• For customers invited to submit a 22MY order who find that their desired configuration is unavailable, the customer can either elect to maintain their reservation for a subsequent model year, work with their dealer to modify their order for a different configuration or cancel their reservation for a full refund – again, at any time. (Note: Future model year pricing will be provided when available)
• Dealers will receive the list of their reservation holders invited for that wave prior to invitations being sent for each wave.

• Once 22MY production capacity is met, all remaining reservation holders will be notified that their next ordering opportunity will be for a subsequent model year. Again, they will be reminded of the option to hold their reservation or cancel for a full refund at any time.
• Fleet orders follow a separate process; fleet orders being submitted at order bank open do not have an impact on the retail customer waved invitations or dealer prioritization.

• All retail customers will need an invitation to convert their reservation to order to place an order
• ONLY orders that are converted (either online or offline) will be selected for production scheduling
  • Order Amendments should be made in WBDO
  • CONCEPS orders & amendments will not be accepted (will result in compatibility
    errors)
• See F-150 Lightning Preparing For Order Bank Opening Playbook for complete details

• As part of the reveal of the F-150 Lightning, Ford has been collecting registration interest at http://www.fleet.ford.com from fleet hand raisers. Also, Dealers have been able to submit fleet registration interest on behalf of their customers through this same website.
• Starting January 2022, the Fleet Order Bank will open for 22MY F-150 Lightning. At that time, notifications will be sent to fleet hand raisers via e-mail urging them to contact their preferred dealership to place their orders. In addition, please reach out to your interested fleet customers and submit their orders into the fleet order bank when ordering begins.
• Once the order bank opens any registration interest should be converted to an order in CONCEPS or Fleet-WBDO. This would include fleet customers who have been working with your dealership and any fleet customer that directly contacts your dealership going forward.
• Due to the overwhelming demand for the F-150 Lightning, not all fleet orders will be able to be produced as 22MY units. Please set expectations with your customers accordingly.
• Entering an order into the fleet order bank does not guarantee that it will be produced as a 22MY.
• F-150 Lightning. When it comes time to schedule fleet orders, additional criteria beyond when the order was placed into the order bank will be used to determine when the vehicle will be built.
• Any non-fleet order types, or non-FIN code orders will not be scheduled, and dealers will risk losing retail allocation on F-150 Lightning if these types of orders are entered into the fleet order bank.

• Access the Vehicle Locator Plus at https://www.vlplus.dealerconnection.com
• Dealers will have three (3) options to price F-150 Lightning
  1. Default to MSRP if no pricing is set by dealer (No action required)
  2. Price all F-150’s at same level (Includes F-150 Lightning)
  3. Set specific F-150 Lightning pricing by:
     • Select “F-150”
     • Select “22MY”
     • Select “W1E” Body Type
     • Select & set pricing by F-150 Lightning PEP codes (Pro 110A, XLT 311A,
       XLT 312A, LARIAT 510A, LARIAT 511A, Platinum 710A)
     • Select & set pricing by battery if desired (Standard-Range Battery,
       Extended-Range Battery)
• See F-150 Lightning Preparing For Order Bank Opening Playbook for further guidance
• Contact Vehicle Locate Plus at [email protected] for assistance

F150ROD said:

Basically some of us are screwed on getting any order in 2022, unless you are buddy buddy with your custom order person or dealer. This is already a disaster according to that memo.

Or am I not comprehending what is written?

My understanding is your reservation stamp means little unless you are prioritized by the dealer with someone else who has a later timestamp. For example, people switching dealers from their original dealer might be put at the back of the line regardless of your reservation date and timestamp.

The only way to see Build and Price is with an invitation? I'm confused.

Good Luck everyone. Looks like I might be in for a 2024 the way this is going.

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F150ROD said:

Basically some of us are screwed on getting any order in 2022, unless you are buddy buddy with your custom order person or dealer. This is already a disaster according to that memo.

Or am I not comprehending what is written?

My understanding is your reservation stamp means little unless you are prioritized by the dealer with someone else who has a later timestamp. For example, people switching dealers from their original dealer might be put at the back of the line regardless of your reservation date and timestamp.

The only way to see Build and Price is with an invitation? I'm confused.

Good Luck everyone. Looks like I might be in for a 2024 the way this is going.

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Bippers said:

Yeah it sounds like they are prioritizing prior customers who get to skip the line. That is very annoying to those first time buyers, but I can see why they would do it. I know my dealership has over 150 reservations and therefore can use 25 line skips.

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Easycamper said:

I’m going to be that guy and say this isn’t official because it’s a leak. It was sent to dealers, not the public.

Hopefully people don’t get too worked up when this “official” info changes many more times over the next few months, but I imagine they will anyway.

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Peter P said:

Sorry to say but that's just wishful thinking. This is as official as it gets.

Ford never announces these kinds of details/logistics to the public or to reservation/order holders. Customers only find out about this type of info from dealers (if ever) and from sites like this. And dealers get their rules/info directly via these bulletins sent from Ford HQ.

Once announced, these rules almost never change. *See the public outcry over the ridiculous Bronco ordering and allocation fiasco and how Ford still didn't change their policies.

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Aspesi4 said:

It's amazing how this memo comes out and my dealer claims none of it is true. I reached out to them complaining about the customer prioritization portion and they said that's not happening. They indicated I'm literally the first on the their list of multiple hundred and I'd be the first one to pace the order. We'll see what happens in January.

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Sdctcher said:

Tme to send a Christmas card to your dealer with a $100 bill tucked inside.

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