F-150 Lightning Sales Total 3,217 in August 2025

[NW Ontario Ford Lightning]

I think "early on" when they marked it up $10k+ Above MSRP the Dealers LOVED the Lightning...later when the public got kinda PO'd over the mark-ups and the towing and heating range impacts hit the social media, then interest dropped off. Early adopters in 2022 didn't have access to Tesla chargers either remember until early 2024.

By waiting until January 2025, I was able to get a great deal on my 2024 XLT with a lot of nice features like the heat pump HVAC, Pro-power while truck is off, and it came equiped with nice options like keypad entry, ford Running boards, "Lightning" mud flaps, bed scale, 360 cameras and perimeter lighting, interior fitted Ford floor mats etc. I think it worked out the best of all possible combinations of options and price since they cut features on the 2025's

Sales of All EV trucks combined in 2025 appears to still be higer than All EV trucks combined in 2024 unless I read this wrong.

Sponsored

 

[tls]

They've got the government at war with anything that doesn't help burn more oil, and too many out of control dealers who make it unpleasant to buy and own an EV and damage the Ford brand. It's impressive they sell as many as they do.

From what I hear, the good dealers who really are out there aren't happy about it either - they put money and training and effort into being ready to sell and service EVs and the knuckledraggers with their lies like "you used a non-Ford charger so you voided your warranty and we won't service your vehicle" have screwed it up for everyone. Pile on the government hostility to anything that didn't exist while a racist little silver-spoon-in-his-mouth brat was growing up in Queens in the early 60's on top of that and...it might not even matter how good the products are, they may not be long for this world.

Too bad, because even with almost no investment in the past 3 years, Ford's EVs are really good.

 

[NW Ontario Ford Lightning]

Within a 100 mile radius it's so hard to beat,

Within a quarter mile it is pretty damn hard to beat too !

 

[RLXXI]

Could the low sales numbers be due to limited supply? It seems most dealers only have one maybe two on the lot - and usually only the top trims. In Southeast Georgia and Florida is see multiple Lightnings on the road everyday. I agree that dealerships were opposed to EVs early on, but now it seems every time I talk to a dealer, they point out how many employee owned EVs are in the lot...

That is a possibility, my local(est) dealer had one on the floor, another flash like mine but different color that I didn't like and different options like powered tailgate but lacking 9.6k ppob.

I told them what I wanted and they found it 3 states away, ironically from the very dealer I spent 11 years working at lol. Was a shocker where they found what I wanted, tempted to drive over there lol. (just under max range) 1 way but a few places to charge if needed.

There's 4 other Ford dealers I would consider local, all within about 50 miles, no idea how many, if any they might have had in stock back in June when I got mine.

Sponsored