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Latest 2022 F-150 Lightning EV Teaser Closes In On Front Light Bar and Grille
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F150ROD
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Hopefully Ford can price this right, I get what Rivian and GM are doing but their competition will be Tesla. Price it competitively.
ZWARRIOR
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I dont know man. Tesla is a life style brand more than anything, their NAME sells it doesnt matter how good or bad the truck is, I dont think Ford can compete with that, hell they even removed all Ford Badging from the Mach-E.
Ford should stick to what it knows and sells, "practical" trucks, although yeah, price it well.
Tecdiver
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I'm curious - while they need to try to make a profitable product, could they be getting into the electric game to be compliant with CAFE standards (at the fleet level) - which are likely going to be more stringent with the zero emissions objectives?
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