Lightning retakes EV pickup sales crown from Cybertruck (for both March and Q1 2025)

[htobin]

I noticed in my local area, the Ford television ads don't even show a Ford lightning, let alone promoting it. I know our local dealer has stopped carrying them

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[MaintGrl]

I noticed in my local area, the Ford television ads don't even show a Ford lightning, let alone promoting it. I know our local dealer has stopped carrying them

Ya, occasionally when I see a Ford ad about the F-150, I see a quick glimpse of the lightning front end, But NEVER a mention...

 

[NW Ontario Ford Lightning]

One of the members here wrote a phase awhile back that kinda gets the message across:
"Ya need Bums in Seats"
until they experience it for themselves they have no idea what they are missing.

For myself, I went out of my way to book a test drive in the winter to see how it handled the snow - I was in love with the truck in ten minutes.

Now when a buddy or acquaintance asks about the truck I just say 'get in, it will be easier to show you than tell you'
First impressions are always the same - wow it is so quiet !, WOW this thing is Powerful, WOW you just plug it in when you get home?!!! that's it? !

 

[htobin]

I agree. I had an F150 that I was very pleased with. When the dealer got a Lightning in, we decided to just go check it out. After a brief check ride, I asked to take it home for the night. Driving it home, I was sold and bought it the next day. No regrets though the lack of experienced service does concern me When I bought the truck, there was no public charging in Abilene TX. Now there is a large Tesla unit and a another a few miles away on I20

 

[rikster63]

I had my 2023 Lighting SR XLT in the local service center for a charge door assembly replacement (warranty repair), and they gave me a brand new 2025 F150 XLT (ICE) as a loaner ($61k sticker price). This gave me the chance to do a head-to-head comparison between the Lightning and the same truck with an ICE.

The loaner was nearly 100% identical to my Lightning inside and out, so it was very easy to just get in and drive. However, I was struck by the relative lack of power, the extra engine noise, the noticeable transmission shifts, and the fairly poor fuel economy while I was driving it (18 mpg overall). I drove it all over town for a day, and when I picked my Lightning back up, I immediately felt incredibly happy to own it compared to the ICE version.

The ICE version was a really nice, solid truck, and it would definitely be much easier to take it on a cross-country trip than my Lightning, but for my use case (daily in-town driver, no more than 120 miles per day), the Lightning was WAY better.

 

[MaintGrl]

One of the members here wrote a phase awhile back that kinda gets the message across:
"Ya need Bums in Seats"
until they experience it for themselves they have no idea what they are missing.

For myself, I went out of my way to book a test drive in the winter to see how it handled the snow - I was in love with the truck in ten minutes.

Now when a buddy or acquaintance asks about the truck I just say 'get in, it will be easier to show you than tell you'
First impressions are always the same - wow it is so quiet !, WOW this thing is Powerful, WOW you just plug it in when you get home?!!! that's it? !

Ok folks . . please don't consider me ignorant . . .but I never test drove any lightning before buying mine outright.
I had looked into them for the year earlier, the Home back up power intrigued me, But my dad years ago had a f-150, and my co-worker had a diesel F-150, and they have been around for AGES, I Just made the Jump, and have NOT regretted the decision since. It's been all and more, of what I thought.

 

[ctuan13]

100%
I think you hit the nail on the head, "The more I drive my Flash..."
Most don't have the opportunity to daily drive your Flash- but if they did, I bet they'd want one too!

Unless you're towing, or regularly taking long road trips, it's just better, in every category. My friends that gave (and some still give) grief are clowning themselves. It's become political, and a large % of people aren't able to think rational once politics are involved. It's been 30K+ miles and nearly a year and a half, and I love mine each and every time I hop in. The novelty has yet to wear off, and I just drive a Pro.

Given enough time, it will sort itself out.

Yeah, this is so true. My political beliefs are solidly across the spectrum, I like to say: "I have an opinion to piss everyone off." The reality is looking at a vehicle purchase as political is already setting you up to make a less than rational decision.

The real question to ask isn't: "What does it say about me if I drive this?" or "What does this vehicle represent?" and instead "Does this thing have the features I want/need?" and "Does this truck fit in my budget?"

 

[22legit2quit]

There’s a Tesla dealership locally and me personally, I can’t get my head around the cost. There’s also several like 20-30 collecting dust in the back. Is the CT better equipped? Maybe with the extended battery and tri-motor setup but I’ll take my 24 Flash all day, everyday.

 

[Maxx]

The real question to ask isn't: "What does it say about me if I drive this?" or "What does this vehicle represent?" and instead "Does this thing have the features I want/need?" and "Does this truck fit in my budget?"

That is a false choice. With so many options out there, most people (you may be an exception), ask many questions simultaneously before making a choice. The two you mentioned are obvious minimum necessary (but not sufficient) conditions. Why would you buy a hedious car you can afford with the features you want when you can buy an affordable one with the same features that look good.

Tree huggers were buying overpriced Teslas to save the planet. Now they don’t because they don’t want to support the ideology its CEO represent. This is no different than Canadians boycotting American product. It is not new and there is absolutely nothing wrong with it. Tariffs and sanctions are economic tools the powerful use to manipulate decision. Selective purchase is what the powerless use for the same purpose. It is the last democratic tool left in the toolbox and I am all for it.

 

[MaintGrl]

That is a false choice. With so many options out there, most people (you may be an exception), ask many questions simultaneously before making a choice. The two you mentioned are obvious minimum necessary (but not sufficient) conditions. Why would you buy a hedious car you can afford with the features you want when you can buy an affordable one with the same features that look good.

Tree huggers were buying overpriced Teslas to save the planet. Now they don’t because they don’t want to support the ideology its CEO represent. This is no different than Canadians boycotting American product. It is not new and there is absolutely nothing wrong with it. Tariffs and sanctions are economic tools the powerful use to manipulate decision. Selective purchase is what the powerless use for the same purpose. It is the last democratic tool left in the toolbox and I am all for it.

Thank you, couldn't say it any better

 

[NW Ontario Ford Lightning]

Ok folks . . please don't consider me ignorant . . .but I never test drove any lightning before buying mine outright.

The word that comes to mind actually is: Brave !!
I know how you feel though, I really wanted one the day they launched, but "Life" and stuff happened, had to wait a few years.

Amazing machine, I look for "reasons" (excuses) to be in it...be right back got to check the weather on the other side of town...

 

[MaintGrl]

The word that comes to mind actually is: Brave !!
I know how you feel though, I really wanted one the day they launched, but "Life" and stuff happened, had to wait a few years.

Amazing machine, I look for "reasons" (excuses) to be in it...be right back got to check the weather on the other side of town...

TU!

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