broncoaz
Well-known member
- Joined
- Jan 6, 2022
- Threads
- 12
- Messages
- 714
- Reaction score
- 668
- Location
- Cape Cod, MA
- Vehicles
- 2024 Lightning Flash, 2022 Toyota Highlander, 2001 Expedition, 2007 Solara
The Bronco has less margin than a Lightning, but they make the invoice to MSRP, dealer holdback, and any other OEM programs. Invoice to MSRP on my $47K Badlands was $1400, holdback is another $900 or so. They make the same margin as any other new Ford, which their greed is causing them to add ADM on as well.My dealer acknowledged their margin on their Lightning sales…he says they have almost zero margin on the Bronco Which is what driving them to add an ADM on those were they can…..
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