Ford Will Build 15K Lightning in 2022, 80K+/yr by 2024

[sotek2345]

Ford has not revealed much about how reservations will work for the Lighting yet. For the Bronco the order banks were open for several weeks and Ford was clear that when the order was entered did no matter as long as it was completed before the window closed. My impression was that some dealers gave conflicting information which led to a great deal of confusion. Take a look at https://www.bronco6g.com/ for a wide array of horror stories about the reservation/order process. Hopefully this one runs more smoothly.

There is certainly little harm in ordering right away but it isn't supposed to impact your place in line. Also I wouldn't hold off ordering because you have a "late reservation". The Bronco showed us that commodity constraints, dealer allocations, and many other variables can impact the actual build schedule and I have seen reports of late reservation holders getting lucky.

Agreed - My plan is to put in my order as soon as I can and hope that I can get an allocation before the redesign for the 2026 model year. Hopefully with expectations that low I won't be disappointed.

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[doolin64]

If my reservation doesn't get selected for allotment in 2022, I'm going to forgo my reservation. It doesn't seem unreasonable to think my truck ight not get delivered until 2024 (unless I'm lucky). At that point, I'd rather hold out for the redesigned 2026 model on the TE1 dedicated architecture. Don't get me wrong, I'm super excited for this lightning and I hope (like everyone else) I can get mine next year. It just seems like it's a 3 year place holder model to gain some learnings for the TE1 platform. If I can't jump in early on the ownership train, then I'll just wait.

 

[BottledLightning]

What were those region/dealership factors?

On a somewhat related note, I saw one of the big Broncos in the wild for the first time. It was parked next to a Wrangler Unlimited and absolutely dwarfed that thing.

For Bronco they took three items into account with the following percentages. 25% based upon competitive registrations in the area of the dealership (wrangler and 4runner), 25% based upon dealerships overall sales performance, 50% based upon the conversion ratio of reservations turned into orders.

I'm not sure that they will use the same formula with Lightning but that's currently our only real world example to go off of.

 

[BottledLightning]

I REALLY don’t think the reservation # is going to matter.
It all has to deal with dealer/regional allotments and how many trim levels they are going to produce, then the 3rd factor might be reservation number.
But I think each dealer is going to have their order/delivery slots and honestly it might be up to them who’s slotted where.

Ford gave us one slot we could put anybody in for Bronco. I doubt they will let us choose all of them for Lightning. You are correct on the importance of dealer allotment and trim brake down

 

[shutterbug]

I'm not sure that they will use the same formula with Lightning but that's currently our only real world example to go off of.

It's not. Mustang Mach-E process may be more relevant.

 

[Sgt Beavis]

I'm not to terribly concerned about my place in line (assuming there is even a line) but Ford really could do a better job of keeping customers informed.

 

[BottledLightning]

It's not. Mustang Mach-E process may be more relevant.

True, but I am at a loss there. Our dealership hardly got any Mach-E reservations so I have no real experience with that program. If anyone with experience could inform me of how that worked that would be awesome for me. We are in truck country so our Bronco and Lightning reservations have been absolutely stellar.

 

[shutterbug]

True, but I am at a loss there. Our dealership hardly got any Mach-E reservations so I have no real experience with that program. If anyone with experience could inform me of how that worked that would be awesome for me. We are in truck country so our Bronco and Lightning reservations have been absolutely stellar.

I think that with MME there was no dealer allocation. It was driven strictly by orders. And everyone who reserved before order books were opened, had the opportunity to convert to order and have it delivered in the first few months of 2021 (except GT). Also MMEs went to individual consumers. Lightning demand is much higher than MME, supply may end up lower, and some number needs to go to fleet sales. I think the best we can really do is wait for when Ford clarifies what they are going to do. So far it seems that Ford is still trying to figure out what's the best way to transform sales process.

 

[Sdctcher]

I came across the video at:

Town and Country TV
Aug 23, 2021

It shows how power can be used mobile/static and on the job (total available 9.6 Kw).
Many other important facts in the video I had not seen/heard before. Stated that with the extended range battery Ford will give you everything needed to set up at home charging and reverse power (Charger/Breaker/Transfer Panel) but installation extra.

 

[vandy1981]

Stated that with the extended range battery Ford will give you everything needed to set up at home charging and reverse power (Charger/Breaker/Transfer Panel) but installation extra.

I wouldn't trust this to be true. AFAIK, no one else has said that all of the necessary components for V2H would be included. I like his videos, but I don't think he has as much knowledge of the F150L or BEVs as he's trying to project. Plus, he didn't know which side the charging port was on, which is a minor hit to his credibility

It doesn't make financial sense to include all of the hardware for free since there's going to be a lot of people that won't/can't use the V2H. I'd much rather have a lower MSRP with the V2H hardware added as an option.

 

[Sdctcher]

Agreed. Take everything with a pound of salt but in one of his videos on the work truck it shows him opening the charge port on the right side. I can believe my lying eyes.

 

[biers]

Which video and time stamp? His Pro video shows Ford stock B-roll of the charge port when he is on the passenger side but you can tell by the shape of the opening it’s from the driver side (hinge on left).

 

[vandy1981]

Which video and time stamp? His Pro video shows Ford stock B-roll of the charge port when he is on the passenger side but you can tell by the shape of the opening it’s from the driver side (hinge on left).

I think this is the video you're referring to (link goes to 1:08):

 

[balucipher]

I think this is the video you're referring to (link goes to 1:08):

He points to the passenger side fender but the video of the charge port opening is indeed the driver side

 

[Sdctcher]

Guess I Can Not trust my lying eyes!

Thanks for the correction on the charge port!

I went back and watched carefully and he clearly is shown saying port is on passenger side and he gets ready to open it. Then quick EDIT! He opens it but you can tell by its shape it is now on the driver's side. This is at the 1:10 mark of the video at:

ATLANTA MOTOR SPEEDWAY
F150 Lightning Pro! The $39k Model - Walkaround and Test Drive!

266,626 viewsPremiered Aug 24, 2021

On the statement that the Extended Battery Pack comes with all the fixin's. That is at the 4:25 mark of:

Inside look at the new F150 Lightning!

67,540 views Aug 23, 2021

He also states in the same video that the battery pack can easily be dropped and changed out or repaired because there are just 4 bolts (+electrical connections).

Thanks again and this should be another reminder of being super careful about Facts vs Fantasy on the web.

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