Important Update: Ford EV Roadmap & Future of F-150 Lightning (EREV Next Gen Model) - ⛔️ ADMIN WARNING: NO POLITICS

[DemandingJay]

Not everyone wants or needs to tow or drive long distances. Why don’t you make it a option to get a EREV with a generator and a option to get a EV truck without a generator? This would solve everything. Most people who tow heavy loads drive a F250 or a F350 or F550 because of the additional suspension and brake capacity, you already know that. Why are you forcing everyone who wants a all electric full sized truck into the EREV with a generator? I myself will have to get a GM product next time. Forcing customers away is foolish to do. Making options is better for customers. Improve the technology instead of risking losing customers. You have already admitted that the Chinese have better technology. Focus on improving your technology and giving customers more options with your products not restricting your customers with no options.

Agreed. After owning 2 PowerStrokes and 8 different ICE F150s over my lifetime, it looks like my Lightning will be my last Ford if there’s no full sized BEV option.

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[El Duderino]

25,000 Lightnings sold per year vs 400,000 ICE F-150s...

One made a profit and the other didn't. That's why no BEV option anymore....

 

[Firn]

Not everyone wants or needs to tow or drive long distances. Why don’t you make it a option to get a EREV with a generator and a option to get a EV truck without a generator? This would solve everything. Most people who tow heavy loads drive a F250 or a F350 or F550 because of the additional suspension and brake capacity, you already know that. Why are you forcing everyone who wants a all electric full sized truck into the EREV with a generator? I myself will have to get a GM product next time. Forcing customers away is foolish to do. Making options is better for customers. Improve the technology instead of risking losing customers. You have already admitted that the Chinese have better technology. Focus on improving your technology and giving customers more options with your products not restricting your customers with no options.

The worst part? They could just have connected an external power source (i.e. generator) to the current lightning and it would have turned the entire industry.

Can you imagine the press if they would have announced an erev package to their current truck?

And that gets even worse when you realize some of the smart folks here have ALREADY DONE SO.

Let people bring their own engine, just give them 80a charging (or more if possible).

 

[rembrant]

Legacy automakers are a joke...Not a surprise as Ford and the stealerships want that maintenance money, which EREV will give them. This solidifies the fact that I will not be remotely interested in a Ford for our next car. I am never going back to gas, such an antiquated technology. No thanks.

I agree. Ford made major mistakes with the roll out of the F150 Lightning by forcing dealerships into “Ford’s plan” for only certain dealerships allowed to sell EV’s many dealers did not like that and it caused resentment towards EV from some ford dealers. Ford eventually decided after the dealership’s complaints to abandon its EV restrictions on its dealers but that ruined many sales and created a resentment among some dealership’s employees towards selling their EV’s. I believe that caused ford not to sell as many vehicles as they would’ve if the company had embraced all dealerships fairly. Now Ford has abandoned its EV truck owners by not giving the customers a choice between a EREV and a EV without a gasoline powered generator. Forcing a square peg in a round hole doesn’t work for me. I too will be looking at a GM product or another brand that makes a all electric truck without a gas generator.

 

[Zprime29]

Ford eventually decided after the dealership’s complaints to abandon its EV restrictions on its dealers but that ruined many sales and created a resentment among some dealership’s employees towards selling their EV’s. I believe that caused ford not to sell as many vehicles as they would’ve if the company had embraced all dealerships fairly.

Let's be real, the dealerships never intended to promote EV's over ICE sales. Ford's attempt had very little to do with the lack of knowledge on display by most of its dealer network. What Ford needs to do is start doing "pop quizzes" on them and reward the dealerships that are actually trying.

 

[Maineiac12]

Not everyone wants or needs to tow or drive long distances. Why don’t you make it a option to get a EREV with a generator and a option to get a EV truck without a generator? This would solve everything. Most people who tow heavy loads drive a F250 or a F350 or F550 because of the additional suspension and brake capacity, you already know that. Why are you forcing everyone who wants a all electric full sized truck into the EREV with a generator? I myself will have to get a GM product next time. Forcing customers away is foolish to do. Making options is better for customers. Improve the technology instead of risking losing customers. You have already admitted that the Chinese have better technology. Focus on improving your technology and giving customers more options with your products not restricting your customers with no options.

Because Ford isn’t a charity. They’re a business that needs to turn a profit. I wish they would have added the EREV while keeping the BEV version but they weren’t selling enough Lightnings to turn a profit. The business is based on volume and they couldn’t scale up to turn a profit. Hopefully as battery costs come down over time, a full size BEV will be back on the table in the future.

Personally, I wish Ford would have gone the GM route and upsized their battery for towing but I get why they didn’t. The GM trucks are really expensive and not selling great either.

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