Important Update: Ford EV Roadmap & Future of F-150 Lightning (EREV Next Gen Model) - ⛔️ ADMIN WARNING: NO POLITICS

[cyberious]

I think that is what the UEV platform will bring in 2027. Ranger size, probably.

If a company like Slate or Rivian don't come in and eat their lunch first. If Toyota is smart they will target the smaller Tacoma truck size for a full EV truck. I understand it is only one year away almost but we all know setbacks happen and unlikely to launch until actually 2028.

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[OMO7]

What makes Ford think that it all comes down to range? Is that the feedback they got from people who actually buy EVs- or from people who would never buy an EV, regardless of range? If the vehicle’s range is more than average daily distance driven, it’s sufficient for the vast majority of use cases. Charging speed is also of secondary priority, because the vast majority of charging occurs in the garage at night- Level 2, not 3.
Ford, don’t beat yourself up, you brought an awesome, groundbreaking vehicle to market. Remember: in 2021, when you announced Lightning was coming, the price of gasoline was climbing stratospherically and eventually reached $5/gal, more in some places and less in others, before plummeting mid-decade. At $5 gas, an electric full size truck could save $400/month in gasoline, and made complete economic sense, even with a $15k acquisition premium over ICE F150 (and the $7500 tax credit cut that EV premium in half). At $2.75 gas and no EV tax credit, the economics no longer favor EVs over ICE. Today, we buy an EV on the merits of the electric drivetrain, and not to “save the planet” (which was never a significant purchase motive for Lightning buyers, imho).
Your greatest marketing mistake was in making the claim of equivalency in tasks that a small minority of F150 owners’ use cases require: heavy towing and long-distance driving (remember the slick 2022 photo of the Lightning pulling a 20+ ft Airstream?).
Know your customers! As an owner of a Lightning (which is hands-down the best truck I’ve ever owned) and two Teslas, I have no interest in buying a truck with a lithium battery pack AND a gasoline generator. The simplicity of BEV is its major appeal! Again; it’s NOT ALL ABOUT RANGE!!

Ford is in the business of selling vehicles. You already have an EV so they're not trying to convince you.

There are 2 prohibitive factors preventing the majority from purchasing an EV
- Range
- Cost

Your average consumer doesn't want to worry about range. If something comes up in the middle of the day and they need to drive an extra 100-200 miles they don't want to worry about if they can do it, or if they will have to spend 40 minutes at a charger for every 3 hours of highway driving. Who wants to spend 60K on a truck that you can't take on road trips? The only way to fix that issue is to go the GM route and put in a behemoth of a battery. At which point the majority of people you're catering the vehicle to can't afford.

Having said that I'm not sure that an EREV is going to convince the same people that didn't have interest in adopting the Lightning. You could argue it's the best of both worlds, you could argue it's the worst of both worlds. Time will tell.

 

[Lomilar]

I'll just toss in my two cents, as that seems to be the thing:

1) If the midsize EV truck is good, and I'm forced to buy, I'd probably pick that. I use the truck for hauling, and I don't exactly need something quite this large, but I do want it to be a full EV. I think backing BEVs off of the full size truck segment and introducing EREVs is... well, I'll be honest, I think it'll fail, but I understand the reasoning. If you put it in the F250/350? That makes all the sense.

2) Lightning is the best EV truck. 2024 Flash is the best model year/trim. Fight me.

3) I think we'll be back to the EV after 2-5 years. Ramcharger didn't exactly fly off the assembly line.

4) Unless the bottom falls out of the industry, which is possible, we're going to be back here one way or the other once the stigma is gone (in both directions). EVs are too good and people will figure out how to calculate total cost of ownership.

 

[Smokewagun]

Not sure how I feel about this as a recent Lightning buyer, but I'll say this as a Sales executive: Ford did not market the Lightning correctly. Plain and simple. It is literally the perfect truck for 80% of people who daily pickup trucks.

While I don't have any regrets on getting a Lightning, I admittedly am regretting financing the truck instead of leasing it but hey - hindsight is always 20/20.

This is Fords problem. Poor marketing. The amount of times I doesn’t schooling a person in a parking lot, or even potential Lightning customers at my dealer, is insane. People don’t know and all they hear is the bile spouted out by every wanna be you tube Bs expert.
The same was with the 3.0L diesel in the F-150. The arguments I had with people at the pump telling me I was ruining my engine putting diesel in a gas truck because there is no diesel in a Ford F-150, or asking why I put Powerstroke emblems on my gas F-150. That was a great engine. Great gpm. It would’ve lasted, but guess who poorly marketed it. Now it’s clear… a hidden future agenda.

 

[OMO7]

Does anyone have any idea what % of parts are unique to just the lightning versus say an ICE F150 or a MachE?
Just trying to think of major (critical or crazy expensive) that could be replacement problem over 10 years out to keep the rig running. Has been my plan to keep it much longer than that.

I’ll add, it was clear this day would come between the T3 announcement as well as the US political climate and financial statements about EV costs Ford has been making. So, little surprise or caught off guard by this but back to my question above, just hoping to hear longer term support of the platform isn’t a lost cause.

This would be my concern. The parts market will become quite expensive for these trucks. If the "high mileage" F150L's are any indications, hopefully we wont have to worry about too much.

 

[Brons2]

Hi F-150 Lightning owners,

I’m coming to you today with an update on our product roadmap. There has been a lot of speculation recently and we just went live with some news. So, I want to give you the facts straight from Ford, explain what is changing, and more importantly, why.

With the F-150 Lightning, we proved an electric truck could be a hit, and it has remained the best-selling electric pickup. Let’s be real about what we’ve learned from you, the owners, and the market over the last few years. You love the electric performance, smoothness, and the tech, but for those that drive long distances, take frequent trips or tow heavy loads across state lines often, an F-150 Lightning might not be the truck for them. And we want it to be.

We took a bet, produced an amazing product that so many people love, and now we’re making adjustments in response to evolving market realities, consumer preferences, and the regulatory environment. No one could have predicted how the EV landscape would change in the U.S., which has impacted the industry.
That is why our next-generation F-150 Lightning will be an EREV. 100% electric power delivery, sub-5-second acceleration – and adds an estimated 700+ mile range with locomotive-like towing capability. That is a game-changer for our customers. Like the current F-150 Lightning, the next-gen version will also offer exportable electricity that can power everything from work sites to camp sites to homes during a power outage.

For those who aren’t familiar with EREVs, this isn't a traditional plug-in hybrid. This is an electric vehicle with an on-board generator. It’s designed to give you the electric capability you enjoy around town, but with the range and towing confidence of a gas truck when you’re hauling a boat or camper. It will be assembled right here in Dearborn at the Rouge Electric Vehicle Center.

What this means for the current generation F-150 Lightning and “T3” truck​

Production of the current generation of F-150 Lightning will end this year, and we have also made the decision to no longer produce the next-generation full-size electric truck, also known as “T3”. For those that still wish to purchase a MY25 F-150 Lightning, we have good inventory and interested customers can purchase from dealer stock.

If you have an order in, or were waiting on one, please contact your dealer immediately to see if your vehicle will be built or if they can match you to an existing stock unit.

As for existing Lightning customers who might be coming off lease or looking or a new Lightning, we are looking at the following:

• Assist early adopters to purchase or lease a new 25MY Lightning
• Offering extensions to customers who wish to extend their leases beyond the original term
• Providing dealer support to help match customer with available inventory

What about support for my current F-150 Lightning?​

I know reading "production is ending" can be nerve-wracking for current owners. I want to be clear: We are committed to ensuring ongoing support of your vehicle’s software updates, quality and experience. Like all vehicles, we will maintain parts and service for 10 years. The team is not walking away from the current F-150 Lightning, and I’m not going anywhere.

The Ford Universal EV Platform​

While we shift F-150 Lightning to EREV, we are absolutely maintaining our plans and investment in the next generation of affordable EVs. The new Universal EV (UEV) platform is now more important than ever for Ford. UEV platform development is well underway. This flexible architecture will underpin a new family of smaller, more affordable, and cost-efficient vehicles—starting with a midsize pickup in 2027.

There is no impact to Mustang Mach-E. Mustang Mach-E is a great success story and is now available in almost 60 markets across the globe. It continues to be a standout electric SUV and plays an important role in the portfolio.

Other News: Battery Technology​

We are also making moves to make our business more sustainable. We are repurposing our Kentucky battery plant to build large-scale battery storage systems (for grid and industrial use), and our Michigan plant will be focusing on prismatic LFP cells. The same Michigan plant will be ramping up production in 2026 to power the new midsize electric truck built on our new Universal EV Platform.

Ford has been in manufacturing for over a century. We understand power management, thermal systems, safety engineering, and large-scale manufacturing. Our licensed LFP prismatic technology is proven, and our brand represents long-term accountability critical for 20+ year infrastructure investments.

I know this is a lot of news, and for the BEV purists, this might be tough to hear. We have a huge opportunity to get more people driving electric – whether that be plug-in hybrid, extended-range electric or pure electric vehicles and our plans set us up to succeed in this mission.

You can read the press release on this news here. I’ll be in the comments a later tonight to answer what I can.

Brian from Ford

This is some wild spin. Unless the next gen EREV Lightning has some serious EV only range, I will be getting a Chevy or a Cybertruck when my Lightning lease expires.

 

[electricpig]

I think that is what the UEV platform will bring in 2027. Ranger size, probably.

It will bring another EV FORD will abandon.

 

[awilli1010]

1) No, I never give money to dealerships for basic maintenance that men should be doing themselves at home. I haven't for the last 30 years and I won't in the future.

2) I will GLADLY and with joy change my engine oil and filters on a schedule if it means that my wife and I can enjoy long trips with our camper again, not stressed over finding that next charger in the perfect location, and hoping that it's compatible with the truck when we get there, and praying that it's not out of order when we get there. To be able to gas up and go again means freedom. A 15 minute oil change twice per year is SO worth it.

Why did you buy a lightning in the first place if this is how you feel?

 

[Flash2025]

Hi F-150 Lightning owners,

I’m coming to you today with an update on our product roadmap. There has been a lot of speculation recently and we just went live with some news. So, I want to give you the facts straight from Ford, explain what is changing, and more importantly, why.

With the F-150 Lightning, we proved an electric truck could be a hit, and it has remained the best-selling electric pickup. Let’s be real about what we’ve learned from you, the owners, and the market over the last few years. You love the electric performance, smoothness, and the tech, but for those that drive long distances, take frequent trips or tow heavy loads across state lines often, an F-150 Lightning might not be the truck for them. And we want it to be.

We took a bet, produced an amazing product that so many people love, and now we’re making adjustments in response to evolving market realities, consumer preferences, and the regulatory environment. No one could have predicted how the EV landscape would change in the U.S., which has impacted the industry.
That is why our next-generation F-150 Lightning will be an EREV. 100% electric power delivery, sub-5-second acceleration – and adds an estimated 700+ mile range with locomotive-like towing capability. That is a game-changer for our customers. Like the current F-150 Lightning, the next-gen version will also offer exportable electricity that can power everything from work sites to camp sites to homes during a power outage.

For those who aren’t familiar with EREVs, this isn't a traditional plug-in hybrid. This is an electric vehicle with an on-board generator. It’s designed to give you the electric capability you enjoy around town, but with the range and towing confidence of a gas truck when you’re hauling a boat or camper. It will be assembled right here in Dearborn at the Rouge Electric Vehicle Center.

What this means for the current generation F-150 Lightning and “T3” truck​

Production of the current generation of F-150 Lightning will end this year, and we have also made the decision to no longer produce the next-generation full-size electric truck, also known as “T3”. For those that still wish to purchase a MY25 F-150 Lightning, we have good inventory and interested customers can purchase from dealer stock.

If you have an order in, or were waiting on one, please contact your dealer immediately to see if your vehicle will be built or if they can match you to an existing stock unit.

As for existing Lightning customers who might be coming off lease or looking or a new Lightning, we are looking at the following:

• Assist early adopters to purchase or lease a new 25MY Lightning
• Offering extensions to customers who wish to extend their leases beyond the original term
• Providing dealer support to help match customer with available inventory

What about support for my current F-150 Lightning?​

I know reading "production is ending" can be nerve-wracking for current owners. I want to be clear: We are committed to ensuring ongoing support of your vehicle’s software updates, quality and experience. Like all vehicles, we will maintain parts and service for 10 years. The team is not walking away from the current F-150 Lightning, and I’m not going anywhere.

The Ford Universal EV Platform​

While we shift F-150 Lightning to EREV, we are absolutely maintaining our plans and investment in the next generation of affordable EVs. The new Universal EV (UEV) platform is now more important than ever for Ford. UEV platform development is well underway. This flexible architecture will underpin a new family of smaller, more affordable, and cost-efficient vehicles—starting with a midsize pickup in 2027.

There is no impact to Mustang Mach-E. Mustang Mach-E is a great success story and is now available in almost 60 markets across the globe. It continues to be a standout electric SUV and plays an important role in the portfolio.

Other News: Battery Technology​

We are also making moves to make our business more sustainable. We are repurposing our Kentucky battery plant to build large-scale battery storage systems (for grid and industrial use), and our Michigan plant will be focusing on prismatic LFP cells. The same Michigan plant will be ramping up production in 2026 to power the new midsize electric truck built on our new Universal EV Platform.

Ford has been in manufacturing for over a century. We understand power management, thermal systems, safety engineering, and large-scale manufacturing. Our licensed LFP prismatic technology is proven, and our brand represents long-term accountability critical for 20+ year infrastructure investments.

I know this is a lot of news, and for the BEV purists, this might be tough to hear. We have a huge opportunity to get more people driving electric – whether that be plug-in hybrid, extended-range electric or pure electric vehicles and our plans set us up to succeed in this mission.

You can read the press release on this news here. I’ll be in the comments a later tonight to answer what I can.

Brian from Ford

Thank you , looking forward to continuing my business with Ford, 3 EVs at Home and one of them the amazing F150 Lightning, the other two are Mach E GT & Premium. I believe in Ford, keep pounding.

 

[Jim Lewis]

Like all vehicles, we will maintain parts and service for 10 years.

Thanks for reminding me of another reason not to buy another Ford (or other American vehicle). I haven't checked recently, but Toyota and Honda are more likely to provide parts for popular vehicles for 15 to 20 years. Great to sell a truck that Ford claims is built to last, but let it drop off a cliff after 10 years.

 

[123XYZ]

Ford is so far behind the times. That is the answer, better charging. It is insane to me how far ahead Kia/Hyundai is in charging speed than Ford and others.

To my mind, Kia/Hyundai is really setting the standard for EVs available in the US. They don't sell an EV pickup, but every EV they offer is among the very best in its category. Don't blame the US automakers. The Europeans are just as bad. BMWs EVs make me want to hurl.

 

[123XYZ]

Thanks for reminding me of another reason not to buy another Ford (or other American vehicle). I haven't checked recently, but Toyota and Honda are more likely to provide parts for popular vehicles for 15 to 20 years. Great to sell a truck that Ford claims is built to last, but let it drop off a cliff after 10 years.

Why are you assuming they won't sell parts? Ford isn't Tesla.

 

[Jarratt]

Some of the drawbacks are the reason why I chose the lightning over it the first time, but I won’t go back to a gas vehicle. I’ve been fully electric for almost a decade.

FWIW, I consider the EREV product as fully within the EV frame. Congrats on your sustainability. We haven't been to a gas station in three years except to get diesel for the tractor.

I wonder if next gen battery tech will enable heavier duty trucks than the 150 to adopt elec propulsion. Ford has deeply explored hydrogen.

 

[cjueden]

 

[Jarratt]

Dual fuel is never a solution.. it's a bridge. Nothing more.

Huge step backwards. For the country to even embrace this bullshit.

Big oil and Ford dealers are going to be head over heels though.

Thanks for the reply. We agree it's a bridge. I think it's great and that it will extend range on the few occasions thats really needed. I don't see alternatives for allowing the Lightning to tow for more than, say, 150 mi.

We're just shooting the breeze here. None of us knows the generator's fuel requirements and how thirsty or thrifty it is. I suspect Ford engineers are working on multiple configurations.

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