Lightning sales down 42 percent in May

[K6CCC]

What I truly wish it that Ford would "give" dealerships a Lightning that the sales people have to drive for a month. Get it in the hands of the people that sell them and they would sing a different tune to potential buyers. There are just so many advantages to going electric.

Amen!

After not being able to find a local dealer who was willing to make any effort to find me a truck, I called yet another dealer. Not only did they have one on the lot that almost matched my specs, but they said they could have one that exactly matched my specs the next day.

Now here's the kicker (any why this relates). The sales guy drives a Mach-E and the finance guy drives a Lightning. They both raved about how much they liked their electric vehicles. A coincidence? I think NOT!

BTW, I bought the one on the lot - it was close enough and saved me some $$$

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[NW Ontario Ford Lightning]

For daily driving and truck-stuff without long distance hauling very often, the Lightning is an amazing product, with operational costs less than half that of my 2500 RAM, and a lot more enjoyable quiet ride.

Get bums in seats to try it out, there would be a lot more conversions.

How about Ford sets up a referal - as existing Lightning/MME owners: anyone we refer that buys/leases a Lightning/MME we get {free charging/x-$ off next Ford product/ ford blue cruise credits/ somthing} make the 100,000+ current owners the ambassadors for new buyers?

 

[Newton]

Remember that the dealers are the primary customers for Ford, and the dealers do not like EVs. On the one had there is no guaranteed income from oil changes and on the other when things go wrong it can take a lot of shop time to diagnose and fix (and warranty shop time is not reimbursed very well). That time could be better spent charging ridiculous prices for oil changes.

Additionally, Ford does not make as much money on EVs because they don’t control the supply chain for batteries. Farley is blowing smoke when he says that EVs don’t work in large vehicles, that just means that they don’t plan to compete there. I am puzzled by Ford‘s strategy, though, because they have killed the very popular Ford Focus in Europe. My cynical guess is that they are transitioning to a holding company that mainly works by getting government grants for politically popular projects that they don’t intend to complete.

 

[Newton]

Not really to be honest with you, especially when the source of the info is the CCP. If the report is accurate about manufacturers registering EVs for the credit then dumping them on the used market their EV industry will implode similarly to how their real estate market did a while back.

People do go to China occasionally, so you don’t have to rely on the government for all of your news. In fact, I’m not sure where your news comes from because the only EV credit that China now’s has is for trading in an EV for an ICE vehicle. They know that they have a glut of EV manufacturers so they are not encouraging any more.

EVs are selling well because many areas will not let you license ICE vehicles (or make it difficult). They have really bad pollution due to their terrain in some areas and are trying to do something about it. They also do not have a native oil extraction industry which means that electrification reduces their dependence on other countries - and means that they don’t have as much of an oil lobby.

 

[NW Ontario Ford Lightning]

Remember that the dealers are the primary customers for Ford, and the dealers do not like EVs.

I guess they liked them more when they were marking up above MSRP, not able to do that any more now.
engines and trani asside, EV's still have a complete suspension to be maintained, alignment, steering etc. Stuff will still need repairs, though not sure how much will be done by dealers.
The aluminum body and EV drive train combination may mean these trucks last far longer than a typical ICE even in the Salt-Belt.

 

[davehu]

Ford F-150 is Top Selling Electric Truck in USA — in May and All Time

 

[Traconesu]

May 2025 year over year sales show a steep decline of 42% for the Lightning. Mach-E sales increased 11%. The E-Transit is down a whopping 97%. Anyone else getting nervous about the future of the Lightning?
https://electrek.co/2025/06/03/fords-ev-sales-fell-25-may-despite-employee-prices-more/

I was looking at 2025 to take in my 2022 but after I found out they reduced the usable kwh from 131 to 123 kwh I decided against it. While other manufacturers are trying to increase their range Ford has reduced the usable kwh of their battery packs.
I didn't bother to look at a standard battery. I imagine they reduced their kwh too.

 

[Traconesu]

If Ford abandons EV then I will abandon them.

GM EV sales Q1 25

I just has 3 of my battery modules fail and replaced in my 2022 platinum. I expect the other 6 modules to follow suit. I'm hoping they will fail within the next 4-5 yrs prior to my warranty running out.
I looked at the 2025 as a possibility trade figuring they must have fixed their modules failing. Ford has reduced the usable kwh in their new lightning ER battery to 123 kwh. I see they've also reduced the HP. I don't know if it's the same ER battery pack and they just cut the usable kwh by 8 kwh or what happened. But I average 2 mpk so that would reduce my range by at least 16 miles. I'm wanting more range in my EV truck not less.

 

[Traconesu]

Thank you for your help shooting down the lies and propaganda , but sad that ford is acting this way. I feel they have a great product, but don't seem to want to help themselves....

I'm perfectly satisfied with my 2022 platinum except for the failing battery modules. I wonder why ford reduced the usable kwh on their new lightnings ER battery from 131 kwh to 123 kwh.
That upsets me for a future trade in.
I want more range no less.

 

[sotek2345]

Remember that the dealers are the primary customers for Ford, and the dealers do not like EVs. On the one had there is no guaranteed income from oil changes and on the other when things go wrong it can take a lot of shop time to diagnose and fix (and warranty shop time is not reimbursed very well). That time could be better spent charging ridiculous prices for oil changes.

Well my dealer has gotten ~$2,400 from me to fix a leak into the cab THAT IS STILL LEAKING. I have to take it back in later today. They cleaned out all of the sunroof drains and did a full interior strip and clean. Then it leaked again - they found the cab vents were broken and needed to be replaced - and cleaned the interior again. This is getting very old, but they seem to be making plenty of money from me for service....

 

[El Duderino]

I thought the 123kWh pack was only one the Flash trim?

 

[Traconesu]

For my $0.02, I sure hope they keep the Lightning going, as this has been a fantastic truck and I have made many, many people do a serious "huh, that's what having an EV truck is like??" when they have asked me about it.

Honestly I feel like want to become a youtube person blathering on about EVs and EV trucks because once you drive them and live with them, they are just such a no brainer.

I powered my house through some regional power outages recently...I power my mountain bike airbag sessions from this truck, power our trailer while camping, charge up the kids' and our friends' e-bikes while camping, all totally silently. Sports car level acceleration, great ride, super happy with the interior, etc.

Honestly I just don't get why more folks don't drive one. Off-street parking is so, so prevalent here that it would be a no brainer. The Flash trim is basically the same MSRP as a similar spec XLT trim where I am at (huge cab, 4x4, etc.), and one of them costs about $25 per 100km to fuel up and mine costs about $3.


@Ford Motor Company , your truck is great but you do a poor job of marketing it.

I agree Ford needs to get busy talking about the lightning. I'm assuming they did something wi

Well my dealer has gotten ~$2,400 from me to fix a leak into the cab THAT IS STILL LEAKING. I have to take it back in later today. They cleaned out all of the sunroof drains and did a full interior strip and clean. Then it leaked again - they found the cab vents were broken and needed to be replaced - and cleaned the interior again. This is getting very old, but they seem to be making plenty of money from me for service....

That's not covered under bumper to bumper warranty?

 

[Firn]

I just has 3 of my battery modules fail and replaced in my 2022 platinum. I expect the other 6 modules to follow suit. I'm hoping they will fail within the next 4-5 yrs prior to my warranty running out.
I looked at the 2025 as a possibility trade figuring they must have fixed their modules failing. Ford has reduced the usable kwh in their new lightning ER battery to 123 kwh. I see they've also reduced the HP. I don't know if it's the same ER battery pack and they just cut the usable kwh by 8 kwh or what happened. But I average 2 mpk so that would reduce my range by at least 16 miles. I'm wanting more range in my EV truck not less.

They didn't reduce the battery size in the Platinum

 

[sotek2345]

I agree Ford needs to get busy talking about the lightning. I'm assuming they did something wi

That's not covered under bumper to bumper warranty?

I am out of the 3 year / 36k miles based on milage. I have an extended warranty out to 5 years / 60 but it wasn't covered.

 

[Traconesu]

Agree, it seems odd, but there is a reason. The physical battery pack size will be the same across all ERs, and Ford is in transition on the traction battery side to SK batteries.

I can't seem to find a definitive answer here, and others may know more on this front, but did Ford move 2025 to an LFP pack instead of the previous NMC pack? This would explain the lower capacity.

If so, this reduces overall capacity a bit for the same battery size, but brings reliability and longevity up by a large margin. It also allows daily charges to 100% with much less degradation than NMC.

My 2022 with 131 usable kwh is actually roughly a 145 kwh battery.
They also reduced the HP maybe retain the same mileage with the lower usable kwh.

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