Smokewagun
Well-known member
- First Name
- Bob
- Joined
- Jun 7, 2021
- Threads
- 28
- Messages
- 223
- Reaction score
- 158
- Location
- N. Illinois
- Vehicles
- 2024 Ford Lightning ER
This is Fords problem. Poor marketing. The amount of times I doesn’t schooling a person in a parking lot, or even potential Lightning customers at my dealer, is insane. People don’t know and all they hear is the bile spouted out by every wanna be you tube Bs expert.Not sure how I feel about this as a recent Lightning buyer, but I'll say this as a Sales executive: Ford did not market the Lightning correctly. Plain and simple. It is literally the perfect truck for 80% of people who daily pickup trucks.
While I don't have any regrets on getting a Lightning, I admittedly am regretting financing the truck instead of leasing it but hey - hindsight is always 20/20.
The same was with the 3.0L diesel in the F-150. The arguments I had with people at the pump telling me I was ruining my engine putting diesel in a gas truck because there is no diesel in a Ford F-150, or asking why I put Powerstroke emblems on my gas F-150. That was a great engine. Great gpm. It would’ve lasted, but guess who poorly marketed it. Now it’s clear… a hidden future agenda.
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