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LightningCanuckNB

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Hard to express how disappointed I am in Ford right now.

We are in the market for a new vehicle in 2026 (to replace our second vehicle). Ford is now off my list. Never buying another Ford again. Voting with our dollar is the only power we have a consumer.

Also, the "we will support it for 10 years" is a cop out. 10 years from now it will be 2035, just two years before the 2037 event when its possible all these trucks could turn into bricks if they dont have software support anymore. Look at what happened to Fisker owners after their vehicles stopped being supported. Vehicles need constant software updates, this isn't the 2000s anymore. Buying from a "reliable" brand like Ford that I knew would still be here in 25 years is what made me confident to jump to EVs in the first place. Ford has now destroyed that reputation.
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PJnc284

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And the tiny percentage of people who do need high towing capacity and range are better off with a diesel F250 or higher anyway.
Those were my thoughts just because they claim the lightning can tow 10k or the regular f150 can do "up to 14k lbs" in particular configurations doesn't mean you should. I'd put money on those who are doing hard-core towing not being interested in an erev if they have no interests in evs as is. This may be perfect for someone like Martin with Martin Rebuilds though who loves the truck and tows a lot but the range has made him start considering other options. But of course I expect that market to be rather small.
 
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hturnerfamily

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as an original 'pure ev' 2022 LIGHTNING PRO SR owner, I can see both sides, although, personally, the long-term is not made up of EREV vehicles, except for those who have definite plans, or a business-use, to tow long range.

My LIGHTNING is NOT to tow. My LIGHTNING is NOT to use in business. My LIGHTNING is simply my vehicle, just like a MachE is to others, or a ModelY is to many, or a Nissan LEAF still is to yet a few.

I can see a manufacturer offering BOTH options, but deciding to go solely with a single 'powertrain' type of vehicle, is yet, still not the answer, long term...


as to an EREV and how it works, I can see the value, and it certainly solves many 'range anxiety' issues, or 'charge anxiety' concerns, but it also presents MORE potential annoyances, and costs, such as now having to stop to 'fill up' with gas, having to endure the NOISE of a constantly running High-Output engine right in front of the driver, and now having to MAINTAIN the engine, just like in the typical engine-based vehicle.

Some will submit that they have a home generator and have never had many maintenance needs, but that is really a totally different use-case scenario, as it is rarely used.
An onboard EREV generator engine is likely going to be CONSTANTLY used, and at constant HIGH-SPEEDS, for hours and hours on end, unlike most any typical generator engine.

I admit that the manufacturers may design better long-term high-output generator engines, with possibly lower maintenance needs, but these are also going to come at a HIGH price - such as similar generator packs found to power 'whole-home' needs - you can imagine that the typical 'Generac' type whole-home generator is not a low-cost product.

The EREV will now also need the additional storage and mechanical equipment needed to bring this to fruition: a sizable gas tank, and it's storage location. a gas tank filler inlet location. additional Electrical wiring and connections and Converter to provide the engine output to the battery pack. Will the EREV need DCFast Charging? maybe not. Radiator: now a must for the new engine, and the equipment to get that cooling to where it is needed, and the tank and cooling lines, as needed. Maybe some of this will be integrated with the current battery pack cooling system.

We'll see. I won't rule it out, although if I get my SLATE truck, first, it's doubtful I'll ever move to any 'engine' vehicle, again. I like the SCOUT, too, but if they move to only an EREV version, it's doubtful, as well.

My LIGHTNING has performed so well, I have no need to even consider anything else, regardless.
 

ctuan13

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I know I'm late to the party here, but I figured I'd throw in my $0.02 or I guess $0.05 with the death of the cent (RIP).

I love my 22 Lariat, one of the best vehicles I've ever owned and besides a few minor issues, it's been a mostly very enjoyable experience. As a tinkerer and long time gear head, its easy to work on in the ways that matter and with the right tools even most in-depth maintenance can be performed at home. I've done a drive-motor gear oil service on it, trunk pinch sensor replacement, trunk beeper silence mod and a million other small mods and upgrades. I'll be doing a brake fluid flush in the next few months.

When I first got my Lightning, I thought it was perfect for me, because I never drove very far, I didn't tow and I could easily charge at home. And that was true for the first year or so that I owned my truck. I loved it. The smooth power, instant torque, shiftless acceleration and the quiet cab, it was a dream. But then things changed.

I started a tradition of a summer road trip to see friends in western WA while towing my new teardrop trailer. (Keep in mind I live in western PA) That changed things a lot. Suddenly my range went from 285 on the highway to 145 and finding chargers that you can pull up to easily while hitched to a trailer was inconvenient at best or impossible at worst. (there were many instances where I was forced to unhitch) In addition, because of certain health issues, I had to bring lots of food with me in travel chest freezers in the bed, which combined with the tongue weight and the rest of my gear, put me awfully close to my max payload.

When I calculated the time I was losing, it seemed like my trip was taking me about 35% longer than it should have because of the constant stopping and waiting at chargers. The effortless power delivery, torque and quiet suddenly weren't nearly as sweet when I was worried about finding a charger before running out in South Dakota.

So to sum it up, my needs definitely changed, at least for part of the year and suddenly, despite being someone who swore he'd never even consider a combination of drivetrains, saw the value in an EREV. To have the best of both worlds and the distance needed for towing.

Here are my main critiques/requests of Ford's strategy:
- Pigeonholing people into only an EREV is a mistake. As someone who has been on both sides of the use case argument, trying to get everyone onboard with a range extender is a losing strategy. People that want a BEV, really only want a BEV. And those who want an EREV obviously want an EREV, but if non were available, would be far more likely to buy a mild hybrid or even just a gas truck. This is why I think the Scout approach of offering both will prove to be a winning strategy if they make it to production.

- If an EREV really is the only future for the Lightning, I would implore you to find a way if at all possible to make the generator fit under the bed (like the Scout design) or at least in the transmission tunnel behind the front trunk, up against the firewall. If the gas engine ends up taking up the entire current front trunk space, you will lose a huge utility upper hand that the current Lightning has. I think an EREV that still has a front trunk will be much more competitive than one that is essentially limited to the same storage options as a standard gas/diesel truck.

- electric range - I realize that part of the advantage of an EREV is also reduced cost because of the reduced battery pack size, but I think you should still try to maximize the battery size so that 99% of most people's driving can be done without the generator ever having to start up, and only on long trips or long distance towing, will the generator need to kick in.

In addition, of course packaging and space constraints will be an inherent design challenge and limitation. This was a suggestion I had for the BEV Lightning, but will still apply to the EREV: widen the frame rails, move them outward, just like the Ram REV was supposed to have, allowing you to maintain a fully frame, but with more distance between the rails for a wider battery pack that is also still protected by the frame rails from impact.

The main thing limiting the pack size on the current Lightning is the more narrow frame that was a carry over from the ICE design. With a wider frame and the body mount posts facing inwards, instead of reaching outwards from a narrow frame, there will be much more volume between the rails to allow for all the features buyers will want in an EREV full size truck: a full size spare, a powerful generator that can provide continuous drive power under load and a sufficiently large battery pack that will provide 170+ miles of real world range.

I'm sad to see you pivot away from a BEV Lightning and I hope to see you at least consider offering both options, instead of just the EREV. Still I hope that it does succeed, because if battery technology advances in the next 10 years, I have my fingers crossed that we'll finally be able to get a no-compromises electric truck from Ford.
 

02Reaper

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Well, I can't say that I didn't see this coming. Been a lightning owner since October of 22. Thinking back now, I'm kind of mad at myself for trading in my paid of 2016 3.5 ecoboost. Here's my outlook. We aren't there yet in charging, I'm not opposed to going back to gas, but what choices does Ford leave me with right now? If I was to go back with a Ford truck, because I'm in the country and everyone needs a truck, but I want one that is capable and reliable. That leaves me with a choice of a full-size truck for things around the house and for trips also. So what am I supposed to do....Go out and get me a new unreliable Ford truck with either transmission issues, phaser issues, and wet belt issues? Ford, with the quality of your trucks and suv's here lately and your mind that could change in the drop of a pin, you really leave people with little choice for going back with you on a reliable vehicle.
 

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Danface

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I get it but I still feel a bit like a guinea pig. Ford should "do something" for us BEV owners if one decided to purchase another Ford vehicle (a couple of K off a purchase)
 

evowner

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This climate change denier administration won't be around for much longer. This vehicle is a gem. Ford will again be a loser instead of a leader. What a shame. Found On Road Dead. Bringing back old memories.
 

Daragh

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Not unexpected to be honest, given the continuous fiscal losses, materials overhead and the anti EV sentiment at the Federal level. Ford is no different than any large corporate listed American company, they are driven by stock price and ever higher profit demands of investors and shareholders, customers have and always will come second to this in the medium to longer term. Way of the corporate world, we all got the Lightning because of this very mechanism! Ford invested heavily in EV tech and build out (as did other manufacturers) they just misread the true demand and the American consumers intolerance for lower range and higher charge times. It’s disappointing for sure but it’s no different than them exiting the “small car” segment a few years back. I’m sure over the next several decades battery technology will improve significantly ideally with solid state becoming viable with new materials, continued research and innovation. ICE vehicles won’t get much more efficient given the basic physics of efficiency and heat loss in combustion engines. At some point battery technology will be comparable for range and that’s really when EV’s will win in the USA. I’m still a big fan of my Lightning, had planned on keeping it for 10 years or so anyway so in my case resale isn’t a massive concern as don’t believe there would be many buyers for a 10 year old EV of any sort let alone a truck. But I totally understand the feeling that Ford has basically turned its back on its EV customers.
 

CavRider

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Thank you for bringing the update here in a timely fashion.

This. I just bought a Mach-e to compliment our Lightning and am so happy to be out of the oil change and engine maintenance business.



Same!

I hope my 2023 lasts me at least another six years to see Ford and others come back around to BEVs. If something happens between now and then, I’ll find another brand. No oil changes for this family. The charging infrastructure is only getting better. The justification for this is silly, just say you’re losing your ass on the truck, no excuses are needed.

How many of us know people that have actually went back to gas engines after having electric? I don’t know any. I have a bunch of neighbors, friends, and coworkers that are in a group chat and all of us are going 100% BEV.

I get it for special cases where you need to tow a lot but we’re not buying these trucks to primarily tow long distance.
In addition to my Lightning I personally know two other people who bought early (22-23). One of those switched back to gas. Range issues.

So, in my little world, 33% retraction.
 

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reddog21

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Based on the lackluster Lightning sales, how can anyone say this is a bad idea? I know everyone here loves their truck on this board, but Mach-E sales have outpaced the Lightning by a fairly wide margin, which means the market right now for an all-electric truck isn’t looking great.

I don’t mind the idea, so I’ll wait to see the details. Hopefully, it’s not a full-blown V6 that Dodge is using.
 

MannyG20

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Legacy automakers are a joke...Not a surprise as Ford and the stealerships want that maintenance money, which EREV will give them. This solidifies the fact that I will not be remotely interested in a Ford for our next car. I am never going back to gas, such an antiquated technology. No thanks.
As a Mach-E owner I too will not go back to gas but to call it an antiquated technology is just plain false. Modern ICE engines are actually cutting edge technology. If you are are simply referring to the fact that ICE engines have been the dominant means of locomotion for the past 150 years, I would say that you are forgetting that electric motors were around back then, but much like today they didn’t offer the advantages that ICE offered the public.
EV is the future, maybe, but if we need a bridge such as hybrids or EREV to get there then I for one am all for it.
 

sotek2345

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as an original 'pure ev' 2022 LIGHTNING PRO SR owner, I can see both sides, although, personally, the long-term is not made up of EREV vehicles, except for those who have definite plans, or a business-use, to tow long range.

My LIGHTNING is NOT to tow. My LIGHTNING is NOT to use in business. My LIGHTNING is simply my vehicle, just like a MachE is to others, or a ModelY is to many, or a Nissan LEAF still is to yet a few.

I can see a manufacturer offering BOTH options, but deciding to go solely with a single 'powertrain' type of vehicle, is yet, still not the answer, long term...


as to an EREV and how it works, I can see the value, and it certainly solves many 'range anxiety' issues, or 'charge anxiety' concerns, but it also presents MORE potential annoyances, and costs, such as now having to stop to 'fill up' with gas, having to endure the NOISE of a constantly running High-Output engine right in front of the driver, and now having to MAINTAIN the engine, just like in the typical engine-based vehicle.

Some will submit that they have a home generator and have never had many maintenance needs, but that is really a totally different use-case scenario, as it is rarely used.
An onboard EREV generator engine is likely going to be CONSTANTLY used, and at constant HIGH-SPEEDS, for hours and hours on end, unlike most any typical generator engine.

I admit that the manufacturers may design better long-term high-output generator engines, with possibly lower maintenance needs, but these are also going to come at a HIGH price - such as similar generator packs found to power 'whole-home' needs - you can imagine that the typical 'Generac' type whole-home generator is not a low-cost product.

The EREV will now also need the additional storage and mechanical equipment needed to bring this to fruition: a sizable gas tank, and it's storage location. a gas tank filler inlet location. additional Electrical wiring and connections and Converter to provide the engine output to the battery pack. Will the EREV need DCFast Charging? maybe not. Radiator: now a must for the new engine, and the equipment to get that cooling to where it is needed, and the tank and cooling lines, as needed. Maybe some of this will be integrated with the current battery pack cooling system.

We'll see. I won't rule it out, although if I get my SLATE truck, first, it's doubtful I'll ever move to any 'engine' vehicle, again. I like the SCOUT, too, but if they move to only an EREV version, it's doubtful, as well.

My LIGHTNING has performed so well, I have no need to even consider anything else, regardless.
Don't forget the size of the engine that will be needed to meet full power demand when the battery is drained. There can likely be some buffer by load spreading, but I would think they would need at least either the Coyote V8 (boosted)? or the 3.5L twin turbo Ecoboost. We have 580HP and 775 ftlbs of torque (ER variants), it takes a lot of motor to match that.
 

sb020397

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This is so disappointing. Just purchased 2025 Ford Lightning about 4 months ago. Wanted to get a Tesla this time but I'm a Ford guy and decided to stay loyal. Mistake. The tech with a generator / engine sounds cool but we also do not want the maintenance. The EV's take a significant hit on value but this announcement crushed the value on my 2025. Feel sick about it today.
 

sotek2345

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Based on the lackluster Lightning sales, how can anyone say this is a bad idea? I know everyone here loves their truck on this board, but Mach-E sales have outpaced the Lightning by a fairly wide margin, which means the market right now for an all-electric truck isn’t looking great.

I don’t mind the idea, so I’ll wait to see the details. Hopefully, it’s not a full-blown V6 that Dodge is using.
It will have to be either a boosted V6 or a v8 or else you get a huge power drop off when the battery is depleted.
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