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Hey F-150 Lightning community,
You proved that an electric truck is a workhorse, a daily driver, and a literal powerhouse.
Today, we’re officially announcing the newest addition to the Ford EV truck family. It’s an all-new, affordable, mid-size electric truck, and the very first vehicle built on our new Universal Electric Vehicle (UEV) Platform.
Introducing the Ford Fathom.
We know EV affordability and sizing are massive topics in the industry right now, and we’re tackling both head-on. Here are the quick hits of what you need to know:
I wanted to share this directly with you all because your feedback, your road trips, and your experience as an F-150 Lightning owner continues to inspire the teams who are building the EV ecosystem here at Ford.
If you want to stay in the loop, you can sign up for Fathom updates here: https://go.ford/signupFF
Let me know what you think below!
You proved that an electric truck is a workhorse, a daily driver, and a literal powerhouse.
Today, we’re officially announcing the newest addition to the Ford EV truck family. It’s an all-new, affordable, mid-size electric truck, and the very first vehicle built on our new Universal Electric Vehicle (UEV) Platform.
Introducing the Ford Fathom.
We know EV affordability and sizing are massive topics in the industry right now, and we’re tackling both head-on. Here are the quick hits of what you need to know:
- The Price Tag: It starts at $28,350 (standard-range battery). We’re able to hit this price point thanks to a totally new "assembly tree" manufacturing process we’re spinning up at the Louisville Assembly Plant.
- The Name: We’re calling it Fathom. The Skunkworks team reached a new depth of innovation to make a truck this capable at this price point—fathoming possibilities we previously thought were out of reach. (Plus, it just sounds cool).
- The Tech: Every Fathom will be BlueCruise-capable and utilize Phone as a Key (PaaK). More importantly for this crowd: it will feature bi-directional power capability.
- The Footprint: It’s a mid-size truck, but clever packaging means it actually has more interior passenger space than a Toyota RAV4, plus the frunk and the bed for hauling your gear.
I wanted to share this directly with you all because your feedback, your road trips, and your experience as an F-150 Lightning owner continues to inspire the teams who are building the EV ecosystem here at Ford.
If you want to stay in the loop, you can sign up for Fathom updates here: https://go.ford/signupFF
Let me know what you think below!
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