CEO Farley shares Wave 1 Lightning orders top states & trims. Wave 2 invites on Jan 20

rschmied · Jan 14, 2022

"Week 1 of #F150Lightning orders: Top states: TX, CA & NY. Lariat & Platinum are faves. Lots of colors! We’re inviting reservation holders to order in waves so customers have time to consider & complete their order. Wave 2 invite on Jan 20. Love seeing your builds. Keep sharing!"

SmoothJ · Jan 14, 2022

That takes the guessing out of that. Hopefully there will be way, way more this wave...

F150ROD · Jan 14, 2022

Top States? Is that even news considering it was just 1 per dealer?

metroshot · Jan 14, 2022

F150ROD said:
Top States? Is that even news considering it was just 1 per dealer?

How can CA be one of the top states ?

I don't anyone that got the first wave invite...

Maquis · Jan 14, 2022

F150ROD said:
Top States? Is that even news considering it was just 1 per dealer?

Yeah, the 3 most populous states with the most dealers…….

F150ROD · Jan 14, 2022

metroshot said:
How can CA be one of the top states ?

I don't anyone that got the first wave invite...

I forgot to mention that also.

xtraman122 · Jan 14, 2022

No surprise with the top trims…

Take note all you Pro hardos.

Garbone · Jan 14, 2022

More Pro for me... Probably will be the only option left if it gets to me anyway....

fitek · Jan 14, 2022

Heck the wife and I want a Lariat ER but if I got stuck with a Pro I wouldn't complain. Luckily we have two reservations... but the 2nd one is from day 5 or 6...

Blainestang · Jan 14, 2022

xtraman122 said:
No surprise with the top trims…

Take note all you Pro hardos.

It's a marketing tweet, effectively. Why bother mentioning which trims are "favs"?

He also doesn't ACTUALLY say they're the TOP two trims. He says "Lariat and Platinum are favs".

So, Pro could be above Platinum, and even if it isn't, it could be misleading, like:

Lariat : 40%
Platinum : 30%
Pro : 29%
XLT : 1%

And Wave 1 may skew toward expensive trims because there are a lot of them that were prioritized there because they're: The owner of the dealership, someone who buys lots of expensive trucks from the dealership, or paid ADM to get the spot.

This tweet isn't solid evidence whatsoever that Pro is not popular, and Ford has good reason to pretend like the Pro isn't popular so they can justify making mostly Lariats and Platinums.

And the whole reasoning for waves is bogus. It's not so people can have more time to think about their configuration. If that were the case, they could open it to way more people and just give priority to their ORDER based on what wave they would have been in. That would give more people more time and still give early "waves" priority.

Marketing tweet, not unvarnished data.

thevofl · Jan 14, 2022

He said Lariat and Platinum are faves. What's to ensure that they are the top two trims? Meaning, XLT's could be a fave too, just not mentioned. It could be just as popular. It's just that Ford wants to put a positive spin on things. It's an old marketing trick. Say what you are promoting are "Well liked," "Favorites," "People love it," "They are going for it," "It's very popular," etc.

KevinC · Jan 14, 2022

Yeah, I'm not really buying it. Might as well say they are 2 of the 4 faves. While the poll on this forum might not be perfectly scientific, I trust it more than a PR tweet. I would still bet Pro is outselling Platinum 3 to 1. Of course it will all change once they run out of Pros in wave 2.

Blainestang · Jan 14, 2022

thevofl said:
He said Lariat and Platinum are faves. What's to ensure that they are the top two trims?

Yeah, funny he said "Top states : TX, CA, NY" and then DID NOT then say "Top Trims" .

And character count isn't a strong reason because "Top Trims" is a single character longer than "are favs".

Silenze · Jan 14, 2022

I would imagine most people prioritized are picking the top trims

Blainestang · Jan 14, 2022

Silenze said:
I would imagine most people prioritized are picking the top trims

Yeah, it wouldn't be surprising if a significant chunk of Wave 1 orders were literally the dealer's owner, considering it was ONLY the #1 priority person per dealer.

CEO Farley shares Wave 1 Lightning orders top states & trims. Wave 2 invites on Jan 20

rschmied

New member

SmoothJ

Well-known member

F150ROD

Well-known member

metroshot

Well-known member

Maquis

Well-known member

F150ROD

Well-known member

xtraman122

Well-known member

Garbone

Well-known member

fitek

Well-known member

Blainestang

Well-known member

thevofl

Well-known member

KevinC

Well-known member

Blainestang

Well-known member

Silenze

Well-known member

Blainestang

Well-known member

Similar threads