$69k ADM markup on Lightning at Gary Smith Ford in Ft. Walton Beach,. FL 😱

RDeFran · Jun 6, 2022

This was just sent to me from a friend vacationing in Ft Walton Beach and saw it at Gary Smith Ford.

Ford F-150 Lightning $69k ADM markup on Lightning at Gary Smith Ford in Ft. Walton Beach,. FL 😱 IMG_3490

DHK · Jun 6, 2022

Ummm…I will be watching this closely. I love this truck, but I don’t know about $70k profit love.

F150ROD · Jun 6, 2022

Why are they charging for Fender Liners when they come with the truck from factory? Smh

RainorshinePNW · Jun 6, 2022

I *really* hope that's a typo... given it's exactly double the MRSP...

RainorshinePNW · Jun 6, 2022

@RDeFran Any chance you could try and get a more precise location? If it's a mannequin, and they're making it available for viewing/test driving, we'd like to track that info (even if they're marking it up like crazy). Thanks

sotek2345 · Jun 6, 2022

Given the mandatory dealer "accessories" that is actually a $71k markup.

hturnerfamily · Jun 6, 2022

it matters not about any 'ADM' or anything else a dealer wants to 'charge' for - no one 'has' to buy it.

Amps · Jun 6, 2022

VIN: 1FTVW1EL4NWG00862 from top of dealer label
Poor truck is in many Edmunds/Google locations. This one shows in Ft. Walton Beach, FL

https://www.edmunds.com/ford/f-150-lightning/2022/vin/1FTVW1EL4NWG00862/?radius=6000

Beaux · Jun 6, 2022

Dang. I might sell mine for $70k over

RainorshinePNW · Jun 6, 2022

Amps said:
VIN: 1FTVW1EL4NWG00862 from top of dealer label
Poor truck is in many Edmunds/Google locations. This one shows in Ft. Walton Beach, FL

https://www.edmunds.com/ford/f-150-lightning/2022/vin/1FTVW1EL4NWG00862/?radius=6000

Hmm, OP says in the ATL area

WFordKid · Jun 6, 2022

I'm in atlanta...after i pick mine up I may need to go buy and see what they would give me on trade. But I think it may come with a Mach E included..lol.

RDeFran · Jun 6, 2022

I have just talked to my friend, he is on vacation in Ft Walton Beach and saw it there. And that is an ADM.

monsterlag · Jun 6, 2022

Beaux said:
Dang. I might sell mine for $70k over

Lmao I would do it for just $50k.

RDeFran · Jun 6, 2022

Mine would be gone.

EVBill · Jun 6, 2022

F150ROD said:
Why are they charging for Fender Liners when they come with the truck from factory? Smh

Damn good question. Shows you how much they want to dupe someone.

$69k ADM markup on Lightning at Gary Smith Ford in Ft. Walton Beach,. FL 😱

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