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RDeFran

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This was just sent to me from a friend vacationing in Ft Walton Beach and saw it at Gary Smith Ford.

Ford F-150 Lightning $69k ADM markup on Lightning at Gary Smith Ford in Ft. Walton Beach,. FL 😱 IMG_3490
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DHK

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Ummm…I will be watching this closely. I love this truck, but I don’t know about $70k profit love.
 

RainorshinePNW

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I *really* hope that's a typo... given it's exactly double the MRSP...
 

RainorshinePNW

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@RDeFran Any chance you could try and get a more precise location? If it's a mannequin, and they're making it available for viewing/test driving, we'd like to track that info (even if they're marking it up like crazy). Thanks
 

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sotek2345

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Given the mandatory dealer "accessories" that is actually a $71k markup.
 

hturnerfamily

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it matters not about any 'ADM' or anything else a dealer wants to 'charge' for - no one 'has' to buy it.
 
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WFordKid

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I'm in atlanta...after i pick mine up I may need to go buy and see what they would give me on trade. But I think it may come with a Mach E included..lol.
 
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RDeFran

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I have just talked to my friend, he is on vacation in Ft Walton Beach and saw it there. And that is an ADM.
 

EVBill

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Why are they charging for Fender Liners when they come with the truck from factory? Smh
Damn good question. Shows you how much they want to dupe someone.
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