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Year to date - electric down - hybrids way up - cars down - Lincoln up - Navigator way up - Lightning year to date must be down?
 
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TwentyTwentyThree

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We’ve got a
It would be nice if Ford would actually TRY to market EVs. Might sell some more...
That’s an excellent point. Rivian is cramped and noisy. The motors whine and spool. Cybertruck has great tech but frunk is useless and front motor roars like a bad wheel bearing. The lighting has meh infotainment and Fischer Price interior. Otherwise, superb rig.

Full Disclosure: I have never owned or even considered buying a ford before this.
 

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TwentyTwentyThree

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Mine is leather trimmed and very posh especially for a truck, nothing I would even remotely consider in the same class as FP. lol Agree with you on the infotainment system.
On the interior I’m specifically talking about soft surfaces. If you sit in the cybertruck or rivian, the dashboards are soft and spungy, and so are the door cards and center console. Pretty much everything you touch. Assuming no incentives, an $80k vehicle should feel as such. Just my two cent :)
 

CJLightning

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I’ve witnessed more in my area. Last time I charged it was mine and 3 others that got in line after me. Before that I was seeing 1 a month or something like that
 

K6CCC

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I'm in the Los Angeles area and see other Lightnings pretty regularly. Unlike some of the other electrics (Tesla and Rivian) the Lighting does not stand out as much.
 

Altivec

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Considering Ford has put almost no effort into the lightning for 5 or 6 years (since they first started working on it), the sales numbers are quite amazing. Imagine if they put some effort into it with some refreshes. The only major improvement over the years was the heat pump, other than that, it's been year after year of the same truck but taking stuff out. As these trucks proliferate, more and more bystanders are noticing how great they are. Unfortunately Farley flip flops on EV's like a fish and can't understand that it takes time. People need to see others have success before they take on that kind of transition. If he would have stayed on course and doubled down, lightning sales would be moving forward dramatically. Now we get to look forward to a cheap, small unibody in a few years. Yeah... That will be hard pass for me.
 

COrocket

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At this rate wouldn't be surprising if Ford makes the financial decision to drop the Lightning from its lineup. Doesn't seem to sell in the volume to be profitable. I think the only thing that will save it will be Ford keeping it around symbolically to not cede a subset of the full size truck market to competitors.
 

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NW Ontario Ford Lightning

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I live in a Hamlet of less than 1,000 population - and had the first Lightning in the sticks here, but now I see another one down the road a bit from me, they bought the Flash and it looks great.

I have a buddy that called up - his neighbour wanted to know if they could ask me some things about charging and what it costs to charge it at home, does it need to be garaged in our winter etc. There is interest out there, I try to be an honest ambassador and tell it like it is.

Ford may not be pushing the ads but I find quite a few people will ask me about the truck, I say:

1. Around town and within the range of the truck is no-brainer, our gas is expensive and utilty power is cheap as dust. (I drive for $1-2/day instead of $16-20/day.
2. Farther than the full battery range of the truck typically means DCFC and this costs about what gas costs around here, and you need to have and learn how to use some apps, and get the DC adapter to allow using Tesla chargers.
3. Winter range is less, even with the heatpump, its a fact. 20-30% less is likely in cold weather.
4. The truck is faster than anything I have ever owned, by far, a bit "too fun" sometimes.
5. The truck is the best in snow and on ice of any truck I have ever owned by far. even on stock tires.
6. Towing heavy and long distances isn't going to work in our region - no pull through charging yet.
7. Towing heavy short distances/around town is a joy - the truck out-pulls my 2500 Ram in city driving.
8. It is quiet - maybe too quiet even. I can hear the wind around the door mirror because there is no other noise to drown it out.
9. The "Frunk" is an amazing addition to the truck, my wife takes it shopping rather than her SUV just because of the convenience.
10. The truck heats up or cools down for cheap, in a few minutes. Compare to an ICE that you remote start and leave running long enough to heat the cabin from -20, wasting expensive gas to do it. I love the convenience of programing the departure times and the truck is ready when I am.
 

RickLightning

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Year to date - electric down - hybrids way up - cars down - Lincoln up - Navigator way up - Lightning year to date must be down?
It is shown on the exhibit.... Down 9.7%.
 

WXman

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Very interesting. You can clearly see that the "fence riders" bought/leased a lot of Lightnings when they heard that the tax credit was going away. Still, EVs are down this year vs. last year and ICE F-Series still outsells EV nearly 30 to 1 (there are myriad reasons for this). In fact, EVs are just about the only product in the Ford portfolio that have shown decline this year. I wonder how Farley feels about that......
 
 







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