Important Update: Ford EV Roadmap & Future of F-150 Lightning (EREV Next Gen Model) - ⛔️ ADMIN WARNING: NO POLITICS

[Deleted member 21405]

Thank you Brian (@Ford Motor Company) for the update - this is greatly appreciated.

Regarding the announcement itself I'm deeply disappointed in the news that Ford has succumb to the misinformation brought on by the oil lobby, mass media, and the loud anti-EV minority out there. This is speaking from someone who has extensive experience with EREVs - a 2015 Chevrolet Volt, which I only run as a BEV as I cannot stand having the gas generator running.

The rest of the World has gone 100% EV while the US Legacy OEMs refuse to take on a leadership role. Funny enough I saw an article that indicated that global sales of EVs this year is a 20% increase YOY with the EXCEPTION of the US which grew 1%.

I love my 2024 Platinum and will be keeping her even closer on a go-forward basis.

The rest of the world has gone 100% EV?! fantasyland

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[Deleted member 21405]

This is Fords problem. Poor marketing. The amount of times I doesn’t schooling a person in a parking lot, or even potential Lightning customers at my dealer, is insane. People don’t know and all they hear is the bile spouted out by every wanna be you tube Bs expert.

Remember when Tesla started out and blanketed the airwaves and other types of media with killer ads from the marketing department, educating the public on EVs? Yeah, I don’t either. People figured it out because they wanted the product. They didn’t even need marketing.

 

[TruckOwner1]

First of all, thank you to everyone for the candid feedback and discussions in this forum. I have been sharing common themes with management. I want to triple down on something initially shared. Like all vehicles, we will maintain parts and service for 10 years. We are also committed to ensuring ongoing support of our vehicles’ software quality and experience.


Sharing more information on the above as I get my hands on it.

• We have good dealer stock of F-150 Lightning now and more in transit to dealers for those who may want one
• We expect to have F-150 Lightning inventory into 2026, so there is plenty of opportunity for customers to get a Lightning for many months
• We will have early bird and renewal programs in place to support returning F-150 Lightning lessees and owners to get into another truck
• We will add additional programs next year to extend leases for customers interested in our new electric (UEV) pickup truck coming in 2027
• We will add additional programs to support off-lease customers who are interested in purchasing their F-150L and keep it for a long time
• Ford Power Promise continues in 2026

Brian, I'm glad you are still watching and reporting back to management. Make sure to report back to them, that EREV will be another Ford failure that will cost the company $Billions. When that happens, make sure they are reminded that nearly everyone on this thread called it before it happened. Or they could just prevent the loss of money by replacing the CEO and/or Board with any member of this community. They have a much better track record than current Ford management.

 

[Deleted member 22541]

Brian, I'm glad you are still watching and reporting back to management. Make sure to report back to them, that EREV will be another Ford failure that will cost the company $Billions. When that happens, make sure they are reminded that nearly everyone on this thread called it before it happened. Or they could just prevent the loss of money by replacing the CEO and/or Board with any member of this community. They have a much better track record than current Ford management.

EREV will be a huge success - LMAO at this group of disgruntled - for each disgruntled here FORD will pick up 1000 new customers - LMAO

 

[rbott]

Disappointing but not surprising, unfortunately. Would love to get some more details on the EREV Lightning. When can we expect information on this replacement, @Ford Motor Company?

 

[davehu]

This.

I had planned to keep my 23 Lariat for 8 or 12 years and was looking forward to buying a new and improved version in the future. Ford has completely pulled the rug out from under us.

8-12 years in the future? have you looked at what was available 8-12 years in the past? This announcement means very little for what might be available 8-12 years from now.

 

[davehu]

My next EV will more than likely be the one that has the best self driving technology. I want my own personal Waymo.

call a taxi/uber

 

[RickLightning]

Self flagellation

 

[Jim Lewis]

Sharing more information on the above as I get my hands on it.

Still no word on what Ford plans to do to remedy the Home Integration System upon the discontinuation of the Lightning EV. For all the time you've been on the forum, Brian, you still haven't been able to produce an official Ford answer or explain why you can't, in spite of repeated queries and laments from HIS owners. In Ford we trust .... -you want us to believe?

Given the smaller battery likely in an EREV, I don't imagine it's going to provide "Whole Home Backup," and I suspect the Home Integration System will be orphaned along with the Lightning EV. Anything to say about that?

 

[ctuan13]

Hard to express how disappointed I am in Ford right now.

We are in the market for a new vehicle in 2026 (to replace our second vehicle). Ford is now off my list. Never buying another Ford again. Voting with our dollar is the only power we have a consumer.

Also, the "we will support it for 10 years" is a cop out. 10 years from now it will be 2035, just two years before the 2037 event when its possible all these trucks could turn into bricks if they dont have software support anymore. Look at what happened to Fisker owners after their vehicles stopped being supported. Vehicles need constant software updates, this isn't the 2000s anymore. Buying from a "reliable" brand like Ford that I knew would still be here in 25 years is what made me confident to jump to EVs in the first place. Ford has now destroyed that reputation.

Wait, what is this 2037 event?

 

[fhteagle]

Wait, what is this 2037 event?

I assume they are referring to the Y2K38 "unix epoch rollover" in 32 bit computer systems. Think Y2K fears from 1999 but somewhat more likely to actually have issues, instead of being mostly overblown.

https://en.wikipedia.org/wiki/Year_2038_problem

 

[02Reaper]

I keep hearing the word "AFFORDABLE", but even gasoline trucks aren't affordable anymore. Whats the auto industries fix for this? Stretching out the loans for longer....Not making vehicles cheaper. 30k ev's in a few years when you can't produce one now? Bullshit...Rolling back emission standards is just an idea. No manufacturer is going to do it, because the next administration that comes in can just turn that right back around, so there's no money saved there.



Same old tactic as a few years ago and don't think it wont continue to go on.

So you're telling me Ford is going to produce a more complicated vehicle, made in America, that fills the gap, and is cheaper to buy, and something they can make profit on several years down the road? Yeah right.

 

[NW Ontario Ford Lightning]

The rest of the world has gone 100% EV?! fantasyland

Norway - often quoted for their high 95% of new car sales are now EV's - but a deeper dive shows EV's are maybe 30% of the actual cars on the road, and we all know Norway is a small population.
China - often quoted for their 45% of new car sales are now EV's in a much bigger population, but overall mix reports EV account for 10% of the actual driving fleet - at 38 million EV's on the road.

So we can imagine, even in places with high % of new car sales being EV's it still takes a long time to replace the existing fleet of cars on the roads, even with very high adoption rates for EV's.

I recall an interesting quote: "The stone age didn't end becase they ran out of stones"
For a new technology to take over it needs to be better, faster cheaper, more convenient ... it took a long time for steam ships to replace sail.

 

[PJnc284]

I keep hearing the word "AFFORDABLE", but even gasoline trucks aren't affordable anymore. Whats the auto industries fix for this? Stretching out the loans for longer....Not making vehicles cheaper. 30k ev's in a few years when you can't produce one now? Bullshit...Rolling back emission standards is just an idea. No manufacturer is going to do it, because the next administration that comes in can just turn that right back around, so there's no money saved there.

30 year car loans and 50 year mortgages

 

[Deleted member 21405]

Norway - often quoted for their high 95% of new car sales are now EV's - but a deeper dive shows EV's are maybe 30% of the actual cars on the road, and we all know Norway is a small population.
China - often quoted for their 45% of new car sales are now EV's in a much bigger population, but overall mix reports EV account for 10% of the actual driving fleet - at 38 million EV's on the road.

So we can imagine, even in places with high % of new car sales being EV's it still takes a long time to replace the existing fleet of cars on the roads, even with very high adoption rates for EV's.

I recall an interesting quote: "The stone age didn't end becase they ran out of stones"
For a new technology to take over it needs to be better, faster cheaper, more convenient ... it took a long time for steam ships to replace sail.

Exactly. So you’re indeed validating my point. The “rest of the world” isn’t anywhere close to 100% as was said earlier.

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