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Pinser

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Publish Date: Information:
Target Dealer Group: Target Audience:
Target Dept(s):
SUMMARY
August 10, 2022 Due Date (If N/A Applicable):
C&I/Pricing Announcement: EFC10612 2023 Model Year F-150 Lightning Transition Customer Satisfaction Private Offer
All Ford Dealers
Dealer Principals, Sales Managers, Sales Consultants, F&I Managers, Service Managers, Parts Managers
New Sales Used Sales Fleet Finance Parts Service Warranty Training
Any unscheduled 22MY F-150 Lightning retail customer order that is converted to a 23MY via Model Year Change Over (MYCO) and 22MY invited reservation holders who chose to “Extend My Reservation” for an unavailable configuration previously will be eligible for a 23MY F-150 Lightning Transition Private Offer.
F-150 LIGHTNING CUSTOMER SATISFACTION PRIVATE OFFER
The private offer amount is dependent on the 23MY F-150 Lightning configuration selected. See below for the incentive available for each configuration.
# 38570- F-150 Lightning Model Year Transition Private Offer
  • 22MY Retail Orders that transition to 23MY Retail Orders via MYCO
  • 22MY invited Pro Series “Extend My Reservation” reservation holders (All Wave 1 Invitations)
  • 22MY invited XLT Series “Extend My Reservation” reservation holders (All Wave 2
    Invitations)
  • 22MY Wave 7 (Lariat 510A & 511A Targeted Wave Ordering) invited reservation holders who
    did not convert (Will be included in Wave 3 Invitations sent Mid-September)
    Note: Only 22MY invited Wave 7 reservation holders are eligible within Wave 3 invites. All remaining invited unconverted reservation holders will NOT be eligible.
Ford F-150 Lightning 2023 Lightning Build and Price is Live .... $5000+ increase in price {filename}


23MY F-150 Lightning Private Offer
Pro Series 110A - $7,000
XLT Series 311A - $6,500
XLT Series 312A - $6,000
XLT Series 312A w/ Extended-Range Battery -$8,500
Lariat Series 510A -$7,000
Lariat Series 511A - $8,500
Platinum Series 710A - $6,000
Ford F-150 Lightning 2023 Lightning Build and Price is Live .... $5000+ increase in price {filename}


ELIGIBILITY
  • Replacement Order Placed by 9/30/22
  • Retail Order Types: 1,3,A,X,Z
  • Eligible Vehicles: 23MY F-150 Lightning
  • Eligible Regions: National
  • Transferable within household, Business to Business owner
• Standard exclusions apply
All customer certificates are preloaded into SmartVINCENT. Please utilize Certificate Inquiry screen to verify customer eligibility and Private Offer value under Program #38570.
QUESTIONS
Please Contact your Field Zone Manager
2022 Dealer Letter
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Ventorum94

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Here is the equation for calculating "constant" dollar:

Second Year Constant Dollar Value=FYDVĂ—CPI2/CPI1
where:
FYDV=First year dollar value
CPI2=Consumer price index for second year
CPI1=Consumer price index for first year

Let's see what we get:
XLT SR MSRP $52,974 ($54,769 w/dest.) x 9.1/7 = $68,866.20 ($70,661.20 w/dest.)


My Smoked Quartz Lariat ER w/ Max Tow ($78,809) will be "worth" $102,451.70 in constant dollars. Of course, I'd assume the 2022s already had inflation factored into their pricing given it was already out of control by end of 2021.
Um- the ratio of CPIs should be 109.1/107, not 9.1/7. So,
XLT SR MSRP $52,974 x 109.1/107 =$55,843.90
 

KevinC

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Ford F-150 Lightning 2023 Lightning Build and Price is Live .... $5000+ increase in price {filename}


23MY F-150 Lightning Private Offer
Pro Series 110A - $7,000
XLT Series 311A - $6,500
XLT Series 312A - $6,000
XLT Series 312A w/ Extended-Range Battery -$8,500
Lariat Series 510A -$7,000
Lariat Series 511A - $8,500
Platinum Series 710A - $6,000
Ford F-150 Lightning 2023 Lightning Build and Price is Live .... $5000+ increase in price {filename}
I dont have an issue with them giving that much to the extenders, but I think giving other remaining reservation holders nothing is a bit of a slap in the face considering we also have to deal with rebate limbo , an even longer wait and many of us had reserved just as early or earlier than people who got deliveries. I certainly dont think Ford has a legal obligation, but I think they should throw people a bone. I'm not going to take delivery if I can't get a min of 7500 off between tax rebate and some type of Ford personal Cash. They raised prices so much that it may leave room to decrease prices next year if the lithium/cobalt market cools off.
 

ExCivilian

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Um- the ratio of CPIs should be 109.1/107, not 9.1/7. So,
XLT SR MSRP $52,974 x 109.1/107 =$55,843.90
Hahaha, thanks for pointing out I boneheaded the calculation. The formula is correct but I accidentally used the percentage change instead of the CPI.

That said, adding 100 to the percentage change won't get you to the actual CPI.
Here's the historical data from the US Bureau of Labor: https://www.bls.gov/cpi/tables/supplemental-files/historical-cpi-u-202207.pdf

Since August data aren't released yet, we'll use July 2021-2022, which is 273.003 and 296.276, respectively. Recalculated values are:
XLT SR MSRP $52,974 x 296.276/273.003 = $57, 489.94
(my) Lariat ER as configured MSRP $78,809 x 296.276/273.003 = $85,527.32

We can check my work with the online inflation calculator BLS provides here: calculatorhttps://www.bls.gov/data/inflation_calculator.htm (July 2021 -July 2022).

Please don't be too harsh on this old professor because I've still got another week until semester starts :)
 

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PV2EV

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Where did they officially announce this? I must have missed it. (This isn't sarcasm, it's a real question. I know it's hard to tell on the internet haha)

And to be clear, I'm asking about the claim that customers won't be presented the offer until the dealership.
This sounds like an invitation for a MAJOR surprise at delivery....
 

Blainestang

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23MY F-150 Lightning Private Offer
Pro Series 110A - $7,000
XLT Series 311A - $6,500
XLT Series 312A - $6,000
XLT Series 312A w/ Extended-Range Battery -$8,500
Lariat Series 510A -$7,000
Lariat Series 511A - $8,500
Platinum Series 710A - $6,000
Ford F-150 Lightning 2023 Lightning Build and Price is Live .... $5000+ increase in price {filename}
Wow, if that's true and people with extended reservations really get those discounts, then I'm impressed.

I was expecting much less.

The conversion rate is going to be ~100% for people who extended reservations at this point. You'd be crazy NOT to buy one at such a big discount off of the current MSRP.
 

Blainestang

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This sounds like an invitation for a MAJOR surprise at delivery....
Looks like they announced the Private Offer discounts above and they're big. The surprise could be dealers knowing that you're getting one and trying to get a piece of it for themselves, though.
 

ChrisInJAX

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I dont have an issue with them giving that much to the extenders, but I think giving other remaining reservation holders nothing is a bit of a slap in the face considering we also have to deal with rebate limbo , an even longer wait and many of us had reserved just as early or earlier than people who got deliveries. I certainly dont think Ford has a legal obligation, but I think they should throw people a bone. I'm not going to take delivery if I can't get a min of 7500 off between tax rebate and some type of Ford personal Cash. They raised prices so much that it may leave room to decrease prices next year if the lithium/cobalt market cools off.
Couldn't agree more! Particularly since it wasn't a FIFO process when reservations were converted to orders. Even splitting the price increase in half would be a peace offering. I get that commodity prices have gone up, but there was nothing in the consumers power to pick or choose when we wanted to convert our reservations to order. Guess we'll have to settle for the free extended warranty and car washes the dealership will offer, as long as we do our oil changes at said dealership. /s
 

PV2EV

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Looks like they announced the Private Offer discounts above and they're big. The surprise could be dealers knowing that you're getting one and trying to get a piece of it for themselves, though.
Exactly my point. I would want the price in the order, not have to beg the dealer for it at pickup.
 

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Blainestang

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Exactly my point. I would want the price in the order, not have to beg the dealer for it at pickup.
Yeah, that's a big question:

Will the Private offer be shown on the order document online? Or we just hope the dealer doesn't pull anything at delivery? I feel pretty good about Granger, but it certainly would be nice if it was in the online order thing up front.
 

vandy1981

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Publish Date: Information:
Target Dealer Group: Target Audience:
Target Dept(s):
SUMMARY
August 10, 2022 Due Date (If N/A Applicable):
C&I/Pricing Announcement: EFC10612 2023 Model Year F-150 Lightning Transition Customer Satisfaction Private Offer
All Ford Dealers
Dealer Principals, Sales Managers, Sales Consultants, F&I Managers, Service Managers, Parts Managers
New Sales Used Sales Fleet Finance Parts Service Warranty Training
Any unscheduled 22MY F-150 Lightning retail customer order that is converted to a 23MY via Model Year Change Over (MYCO) and 22MY invited reservation holders who chose to “Extend My Reservation” for an unavailable configuration previously will be eligible for a 23MY F-150 Lightning Transition Private Offer.
F-150 LIGHTNING CUSTOMER SATISFACTION PRIVATE OFFER
The private offer amount is dependent on the 23MY F-150 Lightning configuration selected. See below for the incentive available for each configuration.
# 38570- F-150 Lightning Model Year Transition Private Offer
  • 22MY Retail Orders that transition to 23MY Retail Orders via MYCO
  • 22MY invited Pro Series “Extend My Reservation” reservation holders (All Wave 1 Invitations)
  • 22MY invited XLT Series “Extend My Reservation” reservation holders (All Wave 2
    Invitations)
  • 22MY Wave 7 (Lariat 510A & 511A Targeted Wave Ordering) invited reservation holders who
    did not convert (Will be included in Wave 3 Invitations sent Mid-September)
    Note: Only 22MY invited Wave 7 reservation holders are eligible within Wave 3 invites. All remaining invited unconverted reservation holders will NOT be eligible.
Ford F-150 Lightning 2023 Lightning Build and Price is Live .... $5000+ increase in price {filename}


23MY F-150 Lightning Private Offer
Pro Series 110A - $7,000
XLT Series 311A - $6,500
XLT Series 312A - $6,000
XLT Series 312A w/ Extended-Range Battery -$8,500
Lariat Series 510A -$7,000
Lariat Series 511A - $8,500
Platinum Series 710A - $6,000
Ford F-150 Lightning 2023 Lightning Build and Price is Live .... $5000+ increase in price {filename}


ELIGIBILITY
  • Replacement Order Placed by 9/30/22
  • Retail Order Types: 1,3,A,X,Z
  • Eligible Vehicles: 23MY F-150 Lightning
  • Eligible Regions: National
  • Transferable within household, Business to Business owner
• Standard exclusions apply
All customer certificates are preloaded into SmartVINCENT. Please utilize Certificate Inquiry screen to verify customer eligibility and Private Offer value under Program #38570.
QUESTIONS
Please Contact your Field Zone Manager
2022 Dealer Letter
Something to consider: This private offer will not impact the MSRP of the trucks, so the ER trims will not be eligible for the revised tax credit.
 

Artificial Intelligence

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Publish Date: Information:
Target Dealer Group: Target Audience:
Target Dept(s):
SUMMARY
August 10, 2022 Due Date (If N/A Applicable):
C&I/Pricing Announcement: EFC10612 2023 Model Year F-150 Lightning Transition Customer Satisfaction Private Offer
All Ford Dealers
Dealer Principals, Sales Managers, Sales Consultants, F&I Managers, Service Managers, Parts Managers
New Sales Used Sales Fleet Finance Parts Service Warranty Training
Any unscheduled 22MY F-150 Lightning retail customer order that is converted to a 23MY via Model Year Change Over (MYCO) and 22MY invited reservation holders who chose to “Extend My Reservation” for an unavailable configuration previously will be eligible for a 23MY F-150 Lightning Transition Private Offer.
F-150 LIGHTNING CUSTOMER SATISFACTION PRIVATE OFFER
The private offer amount is dependent on the 23MY F-150 Lightning configuration selected. See below for the incentive available for each configuration.
# 38570- F-150 Lightning Model Year Transition Private Offer
  • 22MY Retail Orders that transition to 23MY Retail Orders via MYCO
  • 22MY invited Pro Series “Extend My Reservation” reservation holders (All Wave 1 Invitations)
  • 22MY invited XLT Series “Extend My Reservation” reservation holders (All Wave 2
    Invitations)
  • 22MY Wave 7 (Lariat 510A & 511A Targeted Wave Ordering) invited reservation holders who
    did not convert (Will be included in Wave 3 Invitations sent Mid-September)
    Note: Only 22MY invited Wave 7 reservation holders are eligible within Wave 3 invites. All remaining invited unconverted reservation holders will NOT be eligible.
Ford F-150 Lightning 2023 Lightning Build and Price is Live .... $5000+ increase in price {filename}


23MY F-150 Lightning Private Offer
Pro Series 110A - $7,000
XLT Series 311A - $6,500
XLT Series 312A - $6,000
XLT Series 312A w/ Extended-Range Battery -$8,500
Lariat Series 510A -$7,000
Lariat Series 511A - $8,500
Platinum Series 710A - $6,000
Ford F-150 Lightning 2023 Lightning Build and Price is Live .... $5000+ increase in price {filename}


ELIGIBILITY
  • Replacement Order Placed by 9/30/22
  • Retail Order Types: 1,3,A,X,Z
  • Eligible Vehicles: 23MY F-150 Lightning
  • Eligible Regions: National
  • Transferable within household, Business to Business owner
• Standard exclusions apply
All customer certificates are preloaded into SmartVINCENT. Please utilize Certificate Inquiry screen to verify customer eligibility and Private Offer value under Program #38570.
QUESTIONS
Please Contact your Field Zone Manager
2022 Dealer Letter
this is a very generous offer by ford... hats off to them
 

Pilot2022

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I dont have an issue with them giving that much to the extenders, but I think giving other remaining reservation holders nothing is a bit of a slap in the face considering we also have to deal with rebate limbo , an even longer wait and many of us had reserved just as early or earlier than people who got deliveries. I certainly dont think Ford has a legal obligation, but I think they should throw people a bone. I'm not going to take delivery if I can't get a min of 7500 off between tax rebate and some type of Ford personal Cash. They raised prices so much that it may leave room to decrease prices next year if the lithium/cobalt market cools off.
don’t think prices will be coming down… even though inflation might be moderating, prices are still increasing.
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