Important Update: Ford EV Roadmap & Future of F-150 Lightning (EREV Next Gen Model) - ⛔️ ADMIN WARNING: NO POLITICS

[Adventureboy]

It will bring another EV FORD will abandon.

Ford won't be able to abandon EVs and survive as an automotive manufacturer. They will not have a viable business going forward if they do. They do, however, need to focus on building EVs on a platform that can be profitable and reliable. Hopefully, UEV is in that direction.

It is inevitable that EVs will continue to take market share, as is shown by the global pace of adoption. North America will need to catch up to remain relevant.

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[CavRider]

I'm so angry right now. So f'ing angry.

The points I want to note...



1) People who have lightnings use them as trucks more than ICE customers do.

2) The Pro was - and still is - the vehicle that most people wanted.

3) PHEV is the wrong step.

4) What does the White House have on Ford?

Where is point 3 coming from? Ford is not talking about a PHEV.

 

[detansinn]

I am planning to get 10-15 years out of my ‘23 Lariat. Hoping that we’ll see another proper electric F150 again by then.

Like others, I am not interested in the complexity and maintenance of an EREV. Even looking past those issues, the frunk was a step change in pickup truck utility. I wouldn’t want to give that up and stuff things in the cab again.

 

[electricpig]

Ford won't be able to abandon EVs and survive as an automotive manufacturer. They will not have a viable business going forward if they do. They do, however, need to focus on building EVs on a platform that can be profitable and reliable. Hopefully, UEV is in that direction.

It is inevitable that EVs will continue to take market share, as is shown by the global pace of adoption. North America will need to catch up to remain relevant.

IMHO, Ford will kiss the feet of the orange one, and delay the new platform at the very least, or out right cancel it in year or two. Cancelling will likely hinge midterm elections, but delay is all but certain.

 

[PA Lightning]

I understand why the villagers have their pitchforks out, but let's face it, Ford made a good business decision.
I really enjoy my Pro and I am not inclined to abandon Ford. Carvana just offered $31k on a truck I paid $38.5k 40 months ago. It will be interesting to see how things play out.

 

[sotek2345]

This is so disappointing. Just purchased 2025 Ford Lightning about 4 months ago. Wanted to get a Tesla this time but I'm a Ford guy and decided to stay loyal. Mistake. The tech with a generator / engine sounds cool but we also do not want the maintenance. The EV's take a significant hit on value but this announcement crushed the value on my 2025. Feel sick about it today.

Is the hit in value assumed, or did you see information somewhere. KBB doesn't show much of a change for my 2022 Lariat.

 

[sotek2345]

I understand why the villagers have their pitchforks out, but let's face it, Ford made a good business decision.
I really enjoy my Pro and I am not inclined to abandon Ford. Carvana just offered $31k on a truck I paid $38.5k 40 months ago. It will be interesting to see how things play out.

That is nuts. That is about the same price I am seeing for a 2022 ER Lariat. Great deal for you!

 

[sean7512]

As a Mach-E owner I too will not go back to gas but to call it an antiquated technology is just plain false. Modern ICE engines are actually cutting edge technology. If you are are simply referring to the fact that ICE engines have been the dominant means of locomotion for the past 150 years, I would say that you are forgetting that electric motors were around back then, but much like today they didn’t offer the advantages that ICE offered the public.
EV is the future, maybe, but if we need a bridge such as hybrids or EREV to get there then I for one am all for it.

I am saying burning carbon for energy is antiquated. We are still a Type 1 civilization on the Kardashev scale, moving up is progress and while a BEV may get its power from burning fossil fuels, it can be powered by clean energy (like the solar panels on my house). There is no alternative for a gas engine, so anything with gas holds us back on the scale. To quote the carousel of progress at Disney....It's a great big beautiful tomorrow, shining at the end of every day. Thats progress for ya!

 

[PJnc284]

It will have to be either a boosted V6 or a v8 or else you get a huge power drop off when the battery is depleted.

This will be the big one. The v6 in the Ram will be hooked to a 130kW generator and a 92kWh battery. Using my current lightning efficiency of 1.8mi/kWh at 75 or a discharge rate of ~42kW , you'd only need about 32kW from the generator to reach 700 miles which isn't bad.

Towing is a whole different animal though. Pulling my boat at 60 gives an efficiency of .8 mi/kWh. Chatgpt seems overly optimistic that I would get .5 at 75 which would be a power draw of 150kW. That would require about 130kW to the motors to get 300 miles towing. Factor in losses and you'd probably need an engine that can push quite a bit more. This is why the whole charge while driving concept isn't that great if you're towing a good load. Even and 80 amp evse just isn't enough to make a noticeable difference

 

[Danface]

The Easter Egg in the new Ford Truck

 

[PreservedSwine]

Smart financial move. The lightning just isn't selling, no matter how great those who own one already know that it is.
The range extender offers nothing that I'm looking for, but before I owned EV, and this was my first, it checks all the boxes.
Charging on the road is awful, there are just no two ways about it. Even though less than 1% of charging is done on the road, it's really hard to get past that for those who haven't owned one.
In fact, three years ago me probably would've opted for the range extender.
The one complaint I have with my truck, and standard range battery form, interstate road trips are simply not possible (for me). I know plenty of people here take theirs on the road and wax poetically about how great it is. To each his own is all I have to say about that.
Hopefully, battery chemistry continues to improve, and they can pack more kilowatt hours into the truck. It simply can't tow very far, and charging with a trailer is no fun.
The all battery electric truck will make a comeback, once batteries is improve.
It's hard to believe that this is the end for now, since quite frankly, this is the best vehicle I've ever owned.

 

[Daragh]

There is a silver lining for any potential buyers, you could potentially get a great deal if you’re willing to buy a Lightning! All mass produced vehicles are depreciating assets, hell just driving it off the lot it loses 20%! If you want to make money over time from a purchase, best not buy a mass produced vehicle regardless if it’s discontinued or not.

 

[Danface]

There is a silver lining for any potential buyers, you could potentially get a great deal if you’re willing to buy a Lightning!

That's what the owners of DeLorean, Saturn, Edsel, Oldsmobile, Geo, Pontiac, Studebaker .... said

 

[RickLightning]

Like all vehicles, we will maintain parts and service for 10 years.

The right move would be to extend warranties, specifically the EV components, from 8 years / 100,000 miles to something like 10 years, 150,000 miles to match that commitment to parts. But, that would set a precedent and the lawyers would never allow it.

I've had a long day and just got caught up on this news and looked at my stock holdings. Was this also what gave TSLA another $16 jump today - they may have just hit a new all time high. I don't own any Ford, but I'm sure theirs took the same jump after a $19.5 B write off.

Clearly you don't follow Ford's stock. You say Tesla went up $16. So I looked, I don't see that, it went from an open of $469.49 to a close of $475.31, a jump of 1.2%. After the market closed, it dropped down to $471.61, Ford's announcement was after the market closed.

Yes, Ford stock did go up, but it's not a reflection of strategy IMO, it's a reflection of the $19.5B write-off, and then an increase in guidance on adjusted earnings. In other words, "we're taking a huge write-off, but if you ignore that we make a profit"...

Think of the people that invested in Ford stock (versus those who threw their money at the vehicles) and watched it do nothing for so many years. I invested about $135,000 between my two EVs...

Back in 2021, I told a dealership that I was buying my first Mach-E for many reasons, one of which was to drag Ford into the future. Guess I failed at that. I had a private conversation with that dealer yesterday, but I'm not going to post anything about that.

 

[sotek2345]

This will be the big one. The v6 in the Ram will be hooked to a 130kW generator and a 92kWh battery. Using my current lightning efficiency of 1.8mi/kWh at 75 or a discharge rate of ~42kW , you'd only need about 27kW from the generator to reach 700 miles which isn't bad.

Towing is a whole different animal though. Pulling my boat at 60 gives an efficiency of .8 mi/kWh. Chatgpt seems overly optimistic that I would get .5 at 75 which would be a power draw of 150kW. That would require about 120kW to the motors to get 300 miles towing. Factor in losses and you'd probably need an engine that can push quite a bit more. This is why the whole charge while driving concept isn't that great if you're towing a good load. Even and 80 amp evse just isn't enough to make a noticeable difference

You are also forgetting the use case for max towing uphill with a dead battery. To be successful, I think you need to support that without a significant loss in performance. That would put the generators max sustained output closer to 300kw (or 400hp)

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