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2023 FORD F-150 LIGHTNING ORDER BANK OPEN - What does that mean?

RickLightning

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Yeah, I need a video to know what it means. o_O
 

hturnerfamily

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actually, unlike the thread's TITLE, there is no 'order banks' opening for any Lightnings - there's not even any RESERVATIONS opening for any Lightnings... this is simply the 2023 Pricing and info for those old reservations holders who 'might' get an invitation to order a 23 model... which will still only by a TINY amount of the outstanding reservations ...

it's not fun, but it's just part of the business of 'new' EVs hitting the market at a time when there is such pent-up demand for new vehicles, and the EV equation is now starting to make sense. Ford can only ramp up production 'so' fast - there is no 'magic' button to go from 20,000 vehicles to 100,00 vehicles overnight, maybe not even in a whole year.
 

how2now

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I was in a panic all day at work for nothing
 

p52Ranch

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Thanks Tim. Very well explained as per your normal standards.
 


metroshot

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Ford need a new(better) communications department...

@FordVideoGuy (Tim)-- thanks for everything you do. Its great someone can articulate clearly what is going on.
YES !

Ford does need a much better email & automated updates for their customers.

Since I ordered, I received a total of 3 emails - production date, get ready to pickup and photo snapshot coming off the line which was 2 weeks after it shipped.

Sort of sparse isn't it ?

Wonder how much Ford puts into their IT/ISO dept ?
 

jb56

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I just hopped on to check my reservation, and at least they removed the "XLT" from the reservation that was added last week. I'm starved for Ford's attention, so even the smallest IT change gets me going. haha

 

 
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