If they are going to charge $800 a year then there should be no upfront cost and the hardware should come on every single lightning built.
And that is the reason I did not pay for BC on my Lariat..Anyone going to subscribe at that price?
Mine was the same answer. I actually was pretty upset (and told them the same) that for what I paid I expect to be able to use ALL the features of my truck without being nickle and dimes for it. I think the survey was focused on phone as a key but regardless I think that's crap and won't be adding it after the 3 year "trial" is up unless it becomes much much better than it is today.I got a survey from Ford yesterday on the same subject. My answer is no payments for Blue Cruise unless it were to become substantially more functional. It currently is not smart enough to slow down for a speed restricted turn on the freeway. Give me something other hands free driving on a major divided road.
Do NOT speak that into existence!!!!! (Not even jokingly). Please!While they are at it they should pull a GM and get rid of CarPlay
Agree with everything Corocket said.It’s especially wild because IMO BlueCruise in its current form is about the same capability or slightly below basic Tesla Autopilot. Major difference is Ford uses eye tracking and Tesla uses wheel pressure to gauge attentiveness. Basic Tesla Autopilot used to be a several thousand dollar add on, but became included for the life of the car at no additional cost, once all other new premium car models started coming with some form of adaptive cruise control and lane keeping. Tesla had to make this change to remain competitive.
If Ford wants to remain competitive, BlueCruise should be included free for the life of the car at this point. The days of being able to charge thousands of dollars for lane keeping and ACC are behind us, and Ford missed the boat. Realistically the only way I see Ford being able to charge thousands for software and make real profits over the life of a vehicle is if the car just takes me there and I can focus on other things (or nap), or if the car could go pick up the kids from sports autonomously with a high degree of safety. Even a software forward company like Tesla is struggling to get to this point, and they are years ahead of Ford. So I don’t really see how my current Lightning will have the sensor suite or computational power to do such tasks.
Even charging for map updates is pretty much obsolete at this point, now that you can use apps through CarPlay that can integrate EV charging stops into their navigation.
People this accepting of unjustifiable usage fees will be the end of us. You'll be the whale that keeps responsible people from being able to pay reasonable prices for nice things, and then you'll expect to be bailed out when you're older and can't afford basic expenses.I use it so much that I will be fine paying that after my 3 years are up. It's incredibly solid and with the 1.2 update on deck, only more so. By then, $75/mo will be practically a couple cups of coffee. LOL
Unfortunately, this kind of model is the future of automobile ownership. At least, Ford isn't charging us monthly for heated seats and automatic high beams -- BMW is already doing that and other manufacturers are following suit.