• 📊 Lightning Orders List: Add Yours Inside!
  • Welcome to F150Lightningforum.com everyone!

    If you're joining us from F150gen14.com, then you may already have an account here!

    If you were registered on F150gen14.com as of April 16, 2022 or earlier, then you can simply login here with the same username and password!

  • 📊 Lightning Owners Registry: Add Your Delivered Lightning!
Sponsored

astricklin

Well-known member
First Name
Andrew
Joined
May 24, 2021
Threads
5
Messages
1,372
Reaction score
1,276
Location
Dallas
Vehicles
99 Mercury mountaineer
If they are going to charge $800 a year then there should be no upfront cost and the hardware should come on every single lightning built.
Sponsored

 

Capertrj

Well-known member
First Name
Ricky
Joined
Apr 26, 2022
Threads
5
Messages
126
Reaction score
64
Location
Maine
Vehicles
2010 F150
I’ll enjoy it until the 3 year trial ends. Not a chance for $800/year. $200 is feasible, similar to XM for a year ($150ish). However, XM is used constantly and at home where BC is limited to certain roads.
 

sotek2345

Well-known member
First Name
Tom
Joined
Jun 7, 2021
Threads
27
Messages
3,229
Reaction score
3,604
Location
Upstate NY
Vehicles
2022 Lightning Lariat ER, 2021 Mach-e GT
Occupation
Engineering Manager
I really enjoy Bluecruise and use it all the time on longer road trips. I have to do a ~1000mi. road trip for work every ~3 months and Blue cruise makes it so much easier and less stressful.

That said, $800/yr. is a lot of money. Maybe if they let you opt in for the $75/mo. in 1 month intervals, I might do that - sign up 4x per year when I do my longer trips and it comes out to $300/yr.

Still a big bait and switch from the initial pricing.
 

skyak

Well-known member
Joined
Aug 19, 2022
Threads
10
Messages
155
Reaction score
143
Location
Texas
Vehicles
F250, 911, Lightning
I might pay $4.99 per month.
 

Amps

Well-known member
Joined
Feb 21, 2022
Threads
1
Messages
987
Reaction score
1,054
Location
Mid-Atlantic
Vehicles
Lariat ER
Where is the official announcement that this includes Lightnings? Lightning buyers paid about $700 a year for the hardware/software package and 'free' three year subscription that came with buying the hardware as an option.

On the Build & Price site, it appears that Mach-E now comes with the hardware standard and includes a free 90-day trial period. Or, you can purchase the functional 1.2 software three-year subscription for $2100, or...$700/year. I would expect that the hardware/software model will soon be incorporated into new Lightnings for the same type of pricing.

I didn't intend on paying $700/year after the third year, either.
 

Sponsored

CRAIGC540

Well-known member
First Name
Craig
Joined
Dec 9, 2021
Threads
13
Messages
511
Reaction score
427
Location
Moreno valley
Vehicles
F150 Lariot F150 Lariat lightning
Occupation
Technician
Anyone going to subscribe at that price?

IMG_3803.jpeg
And that is the reason I did not pay for BC on my Lariat..
Might have done it for a one time cost with no subscription, just maybe.
And you wonder why there was never a shortage of BC chips??
 

F150ROD

Well-known member
Joined
Apr 14, 2021
Threads
85
Messages
2,625
Reaction score
2,975
Location
SoCal
Vehicles
F150 IB Lariat Lightning/Miata ND2 Club
Occupation
U.S. Navy Retired
I use it almost daily in the afternoons in traffic, it’s amazing and don’t have the issues I had with Autopilot(phantom braking, disengaging, nagging me to steer) however paying for it yearly when there are no improvements is laughable.

At least Tesla puts out instrument cluster graphics to make it appear it’s superior to everything else.

I think Ford hasn’t figured out that there is only one cult in the EV world who will take it with no questions asked lol
 

Gaalpwrd

Well-known member
First Name
Jeremy
Joined
Nov 26, 2022
Threads
1
Messages
49
Reaction score
40
Location
Colorado
Vehicles
23 F150 Lightning #183/887, Lariat LR Antimatter
Occupation
Building stuff
I got a survey from Ford yesterday on the same subject. My answer is no payments for Blue Cruise unless it were to become substantially more functional. It currently is not smart enough to slow down for a speed restricted turn on the freeway. Give me something other hands free driving on a major divided road.
Mine was the same answer. I actually was pretty upset (and told them the same) that for what I paid I expect to be able to use ALL the features of my truck without being nickle and dimes for it. I think the survey was focused on phone as a key but regardless I think that's crap and won't be adding it after the 3 year "trial" is up unless it becomes much much better than it is today.
 

Sponsored

jefrank

Member
First Name
Jeff
Joined
Dec 11, 2021
Threads
0
Messages
20
Reaction score
16
Location
Metro Flint, Michigan
Vehicles
2022 Ford F-150 Lightning Lariat, 2004 BMW 330Ci
$800/year when the system randomly (to me) cuts out while on a mapped highway and can't seem to handle sunset (and probably sunrise)... that's a seriously hard no. I use Spotify far more than I use (or can use) BlueCruise and it only costs me $10 a month, likewise my various TV subs. Ford seems to have hired some Comcast execs to price this out.
 

Adventureboy

Active member
First Name
Jonathan
Joined
Jan 30, 2023
Threads
0
Messages
33
Reaction score
32
Location
Ontario
Vehicles
2023 F150 Lightning Lariat
I concur. This will not be an expense I would pay. Value for $ is simply not there for the type of driving I do and the capabilities Ford provides.
 

Barrels

Active member
First Name
Steve
Joined
Dec 21, 2022
Threads
1
Messages
25
Reaction score
18
Location
Washington
Vehicles
2018 F150 3.5L
Occupation
Retired
It’s especially wild because IMO BlueCruise in its current form is about the same capability or slightly below basic Tesla Autopilot. Major difference is Ford uses eye tracking and Tesla uses wheel pressure to gauge attentiveness. Basic Tesla Autopilot used to be a several thousand dollar add on, but became included for the life of the car at no additional cost, once all other new premium car models started coming with some form of adaptive cruise control and lane keeping. Tesla had to make this change to remain competitive.

If Ford wants to remain competitive, BlueCruise should be included free for the life of the car at this point. The days of being able to charge thousands of dollars for lane keeping and ACC are behind us, and Ford missed the boat. Realistically the only way I see Ford being able to charge thousands for software and make real profits over the life of a vehicle is if the car just takes me there and I can focus on other things (or nap), or if the car could go pick up the kids from sports autonomously with a high degree of safety. Even a software forward company like Tesla is struggling to get to this point, and they are years ahead of Ford. So I don’t really see how my current Lightning will have the sensor suite or computational power to do such tasks.

Even charging for map updates is pretty much obsolete at this point, now that you can use apps through CarPlay that can integrate EV charging stops into their navigation.
Agree with everything Corocket said.
 

detansinn

Well-known member
Joined
Oct 28, 2022
Threads
10
Messages
140
Reaction score
229
Location
United States
Vehicles
Rapid Red F150 Lightning Lariat Extended Battery
I use it so much that I will be fine paying that after my 3 years are up. It's incredibly solid and with the 1.2 update on deck, only more so. By then, $75/mo will be practically a couple cups of coffee. LOL

Unfortunately, this kind of model is the future of automobile ownership. At least, Ford isn't charging us monthly for heated seats and automatic high beams -- BMW is already doing that and other manufacturers are following suit.
 

ivan256

Well-known member
Joined
Jun 15, 2022
Threads
5
Messages
181
Reaction score
164
Location
Massachusetts
Vehicles
2022 Lightning Lariat ER
I use it so much that I will be fine paying that after my 3 years are up. It's incredibly solid and with the 1.2 update on deck, only more so. By then, $75/mo will be practically a couple cups of coffee. LOL

Unfortunately, this kind of model is the future of automobile ownership. At least, Ford isn't charging us monthly for heated seats and automatic high beams -- BMW is already doing that and other manufacturers are following suit.
People this accepting of unjustifiable usage fees will be the end of us. You'll be the whale that keeps responsible people from being able to pay reasonable prices for nice things, and then you'll expect to be bailed out when you're older and can't afford basic expenses.

This kind of model is only the future if enough people accept it. And BMW is a perfect example, after caving on their CarPlay subscription fee. Grow a spine and close your wallet when somebody is trying to take advantage of you.

BlueCruise is level 2, and requires full attention from the driver. It's a novelty that frees up literally none of your time. IMO it's not even worth $5/month. I could see maybe $20/month if it included hotspot service and full access to all the FordPass features too.
Sponsored

 


 


Top