BlueCruise Usage Skyrockets 88%

[Paulb55]

Agreed with those who said use was bolstered by free trials. Since my first 90 days ran out, I have only used purchased monthly once when I did a 2K round trip in 5 days. Never again.
My issue is more speed related, with the posted limit of 65, I can set it at 80 with no issue. So I can do 77-78 and keep up with the flow of traffic. When the posted speed is 70, traffic flows at 82. But BC has a limit of 80, so I either take the wheel or sit in the slow lane and have to keep dodging semis. Note, I live in Florida, roads are flat, and 80+ in a 65 is normal.

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[PJnc284]

Agreed with those who said use was bolstered by free trials. Since my first 90 days ran out, I have only used purchased monthly once when I did a 2K round trip in 5 days. Never again.
My issue is more speed related, with the posted limit of 65, I can set it at 80 with no issue. So I can do 77-78 and keep up with the flow of traffic. When the posted speed is 70, traffic flows at 82. But BC has a limit of 80, so I either take the wheel or sit in the slow lane and have to keep dodging semis. Note, I live in Florida, roads are flat, and 80+ in a 65 is normal.

100+ seemed to be normal on the turnpike when we were down near Miami last year.

 

[BSEE SPARKY]

And with that being said, I suppose it makes sense why Tesla is the most dangerous brand in the nation. Although, Waymo was in the news again yesterday after one of their self-driving cars ran over a child in the street.

Just a note, what I understood was WAYMO taxi did have contact with a child. What I heard was child wasn't hurt and reported in to school. You said ran over. I hope that wasn't true.

 

[galstaf]

Are you kidding?

Why would seat belts and airbags reduce crashes but not automatic braking systems and lane keep assist devices?



The iPhone was released in 2007....Oh wow look where that line plateaus and starts to rise.
SCREEN TIME. It's pretty well speculated that's what's driving the rise.

I was about to say the same thing (but less rudely lol) ... the numbers correlate with a massive amount of driver distraction devices in the car and obviously the phones.
Seatbelts and Airbags only embolden the drivers to be even more apathetic. The do nothing for the people getting run over or run into.
We have all seen how many people have their eyes on their phone and not on the road. Robot Self driving is not a panacea, but it can't be worse than no attention whatsoever.


For some reason Ford didn't renew the BC in my 2022, so I don't even get to try it. The lane assist works sometimes... but then switches itself off without warning so you only find out it is off when the road turns and your Lightning keeps going on straight towards a tree at 50 miles an hour.

Maybe it is just there to generate parts sales for Ford? ;-)

Basically I don't trust the Ford systems at all . I am sure it is very capable hardware if Ford would just get some decent software engineers; or at least license FSD from Tesla if they can't be bothered to make their own system.
(BTW, the new version of FSD that just came out is seriously impressive versus the older versions).

 

[galstaf]

Basically I don't trust the Ford systems at all . I am sure it is very capable hardware if Ford would just get some decent software engineers; or at least license FSD from Tesla if they can't be bothered to make their own system.
(BTW, the new version of FSD that just came out is seriously impressive versus the older versions).

Hell, Ford could just install OpenPilot if nothing else. At least that gets regular updates!
I am really interested in the Comma 4 device; It would be amazing to see the same code base with the ability to use all the onboard ameras and sensors.
Plus it would have a passionate community of coders working on every little issue and getting fixes out within days... not hoping and begging Ford will send OTA scraps of code for a hugely inferior system.

Come on @Ford Motor Company ... Open source FSD?
Do *something* innovative for once?

Ford could quickly have a world class Self Driving system, go a long way to catch up to Tesla and you get a bunch of highly motivated software engineers that paid Ford to drive the vehicles they are keeping the software base up for. At no cost to Ford. This will also sell more cars for Ford, no?
Surely that would appeal to your shareholders?

 

[galstaf]

Heck, they gave me 4 additional years so I'm covered until 2031 but it's just going to get wasted.

Can you transfer me your subscription while I wait on my comma? lol.

 

[chriserx]

Hell, Ford could just install OpenPilot if nothing else. At least that gets regular updates!
I am really interested in the Comma 4 device; It would be amazing to see the same code base with the ability to use all the onboard ameras and sensors.
Plus it would have a passionate community of coders working on every little issue and getting fixes out within days... not hoping and begging Ford will send OTA scraps of code for a hugely inferior system.

Come on @Ford Motor Company ... Open source FSD?
Do *something* innovative for once?

Ford could quickly have a world class Self Driving system, go a long way to catch up to Tesla and you get a bunch of highly motivated software engineers that paid Ford to drive the vehicles they are keeping the software base up for. At no cost to Ford. This will also sell more cars for Ford, no?
Surely that would appeal to your shareholders?

As much as I want this to happen, the more I think about it, the more I see national security implications. Both physical security and cybersecurity. Side routing of video data to adversaries, the ability to destroy infrastructure, target buildings. The risk of this is very real especially when applied to all of a manufacturers offerings, and giving the adversary knowledge of the inner workings of said system. I suppose security through obscurity is still alive and well in 2026.

 

[JamboneMan]

I saw no mention of adding more roads…so many rural roads I drive in Texas are divided with hardly any traffic and no BC support. Cmon Ford.

I made the one time purchase payment with my 2025 truck purchase. I also live in a semi-rural area outside of Washington D.C., in Maryland. I have no roads in my area supported with BC. It really sucks. I have a short 10-mile, straight shot, 50-MPH road, two lights drive to work, no BC available. Are we getting any new roads added or is what we have all we are ever going to get?

 

[hammer thumb]

Okay, these numbers must be skewed. 88% are using it when it’s Ford’s annual free trial. How many Lighting drivers are using blue Cruise when they have to pay $50 a month? Still a little too herky-jerky for my pocketbook. Do love my flash! Hope it last!

 

[galstaf]

As much as I want this to happen, the more I think about it, the more I see national security implications. Both physical security and cybersecurity. Side routing of video data to adversaries, the ability to destroy infrastructure, target buildings. The risk of this is very real especially when applied to all of a manufacturers offerings, and giving the adversary knowledge of the inner workings of said system. I suppose security through obscurity is still alive and well in 2026.

Hence the importance of open source code. Many eyes are watching it and any modifications to the code base are monitored before being committed.

Comma uses the Open Pilot software to very successfully run their self driving devices with many talented and sophisticated owner coders keeping close tabs on the code base to ensure no shenanigans. People that own the truck that the code is going in are going to be highly invested in making sure any official revisions are checked for malware.
If you have ever tried to rely on Ford's built in "lane keeping" that just switches it self off at random and lets the truck drive off the road, I am not sure how that could any worse... plus there is NOTHING we can do to fix it other than beg Ford for OTA updates that may never happen.


Obscurity is no defense. If you have ever seen a black hat security conference, there have been many attacks on OEM vehicle software. Just hiding your code means less eyes looking at updates and clearly a long miserable wait for updates from Ford's glacially slow software department.

 

[galstaf]

Okay, these numbers must be skewed. 88% are using it when it’s Ford’s annual free trial. How many Lighting drivers are using blue Cruise when they have to pay $50 a month? Still a little too herky-jerky for my pocketbook. Do love my flash! Hope it last!

I bet they never release figures for number of people that willing pay $50 per month for Bluecruise.

I mostly read about people's disappointment with the software; so I imagine if they cut off the freebies, their numbers would go WAY down.

 

[chriserx]

Hence the importance of open source code. Many eyes are watching it and any modifications to the code base are monitored before being committed.

Comma uses the Open Pilot software to very successfully run their self driving devices with many talented and sophisticated owner coders keeping close tabs on the code base to ensure no shenanigans. People that own the truck that the code is going in are going to be highly invested in making sure any official revisions are checked for malware.
If you have ever tried to rely on Ford's built in "lane keeping" that just switches it self off at random and lets the truck drive off the road, I am not sure how that could any worse... plus there is NOTHING we can do to fix it other than beg Ford for OTA updates that may never happen.


Obscurity is no defense. If you have ever seen a black hat security conference, there have been many attacks on OEM vehicle software. Just hiding your code means less eyes looking at updates and clearly a long miserable wait for updates from Ford's glacially slow software department.

Trust, I know much about open source, comma, and computer security.

The threat profile for comma is significantly lower than if Ford open sourced it's BC stack. The comma has 'relatively' low vehicle penetration, and limited access to the vehicle control stack and periphery (raw vehicle cameras, sensors, location).

If Ford were to open source it, presumably, it would be available to most if not all BC vehicles. This significantly raises the surface area for attack. Next, since the code is both trusted and nearer the hardware level, it is capable of much more than a CAN device that Ford doesn't trust.

Gotta head back from break, but some points to consider

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