Lightning Q2 sales down 26% from Q2 2024

[El Duderino]

Hoping after the employee pricing ends July 7th and with the passage of the sunset of the EV tax credits, Ford gets aggressive to get rid of the inventory of lightnings they have....

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[Brent@ANParts]

I've been seeing a lot less EV trucks in general! My neighborhood used to be full of Rivian trucks and Lightnings, maybe the odd Silverado, but recently everyone got back into SUVs it seems.

 

[Effonefiddy Lightning]

 

[MrLoganRoss]

I've been seeing a lot less EV trucks in general! My neighborhood used to be full of Rivian trucks and Lightnings, maybe the odd Silverado, but recently everyone got back into SUVs it seems.

I am in the northwest and travel frequently to rural Texas and California.

my experience is the opposite. At home, I am seeing many more, especially F150s being used as company work trucks.

while traveling, I see more. It’s not my imagination as it’s a bit of a contest between my daughter and I, as she is involved in Motorsports and is not yet an EV convert. We count .

We were just in Bakersfield (buttonwillow), and then drove up to the Monterey area (for Laguna Seca). Lots more EV’s and I even saw lightnings at the race track (along with teslas and rivians). Of course Monterey is Monterey, but my point is even in rural areas, their presence is growing - if slowly.

so…..at the moment, the real question is not solely whether sales are growing, it’s whether key demographic hold outs are beginning to see these trucks as options for them and their businesses.

 

[TaxmanHog]

Impact on Q3?

https://fordauthority.com/2025/07/ford-plants-shut-down-for-weeks-over-rare-earth-magnet-shortage/

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