Interesting. I fished around and it seems Ford wanted $600 for 3 years of Bluecruise. That is $16.67 a month.I think GM wants $25 a month for SuperCruise after the trial period on Bolts. I don't know if it includes anything else like OnStar.
I use Netflix as the benchmark to gauge the value of anything as a digital service. For $15 I can get 20+ hours of service a month. The amount/places I drive I would use Bluecruise maybe 4 hours a month max. That is why its only with $5/m to me.