Introducing Ford AI Assistant

[Pitbull2o08]

[*]HIS - I don't have information to share, but I know the team is working in the background to help customers case by case.
[/LIST]

How does one assure they are one of the cases on the “case by case basis?” Because I’m going in year 4 without a functional HIS.

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[MaintGrl]

Well Re: AI ; , . . .
This is a lil alarming....
Please read:
https://www.vox.com/politics/472668/rogue-ai-emp-hunter-killer-loss-of-control

It will be the death of us , , but it will sweeten the pot, to "Hook" us.

 

[django.0]

By Mike Aragon, president, integrated services at Ford Motor Company.

January 8, 2026

Meet the AI Assistant That Knows Your Vehicle Better Than You Do

In 1999, I was a first-year MBA student at Dartmouth. I recall a group of my classmates sitting in the back of the class. They weren’t taking notes; they were trading stocks on their laptops. Between classes, we downloaded music on Napster. That same year, Blogger launched, and suddenly you didn’t need to know how to code to have a voice on the internet.

What I remember most about that moment wasn’t the technology itself — it was the momentum shift. The internet stopped being a place you visited and became a capability you used. It almost instantaneously weaved itself into how we worked, how we consumed, and how we connected. I hadn’t felt that same shift, the same change in velocity, until now.

AI feels like that again. But this time, it’s not about connectivity. It’s about cognition. And just like the early days of the internet, we’re at the point where the question isn’t whether this will transform how we live. It’s whether we’ll build it to truly be useful.

The Challenge: AI Shouldn’t Feel Generic

We've all watched AI weave itself into our daily lives. It's in our pockets, steering our playlists, finishing our sentences, and quietly managing our calendars. But despite its constant presence, most of it still feels impersonal, like a tool that knows about people in general but doesn't really know you.

In the automotive world, the integration of AI has been even more fragmented. It is often limited to basic tasks inside the vehicle, and it is treated as a luxury reserved only for the most expensive vehicles. The industry standard has been to bolt on generic AI or one-size-fits-all solutions that don’t truly understand you or how you move through your day.

That is simply not the Ford way.


What if Your Vehicle Actually Knew You?

A truly thoughtful, integrated AI experience shouldn't be a luxury. It should be as expected and seamless as pulling up directions on your phone or streaming a song. So, we asked ourselves: What if we could build an assistant that truly understands your specific vehicle, anticipates your needs, and becomes an intelligent thread woven throughout your Ford experience?

Today at CES, we introduce the answer to that question: The Ford AI assistant.

This isn't just another LLM or a piece of software you talk to occasionally. We view it as an "intelligent thread" woven seamlessly through every aspect of your life with Ford. It is a deep, personalized intelligence that knows your specific vehicle, understands your unique needs, and anticipates your desires on every journey.

Imagine you’re at the lumber yard staring at a stack of firewood — cords, half-cords, bundles — ready to load up. Instead of guessing or using a tape measure, you snap a photo on your phone and ask: “How much of this will fit in my truck bed?”

Within seconds, the assistant analyzes the stack, estimates volume, and translates it into real terms — how many bundles, or what fraction of a cord — based on your Ford truck’s exact bed length and tie-down configuration. It’s a seamless experience that blends Ford-specific vehicle knowledge with the job in front of you, even if you’re nowhere near the truck.


App First: Intelligence for Everyone

We are not waiting for a distant future to deliver this. Starting in the first half of 2026, the Ford AI assistant will begin arriving in your Ford or Lincoln App and will reach up to 8 million customers. (And our commercial customers can expect a purpose-built AI tool designed specifically for them — more to come on that soon.)

We chose an "app first" approach because it allows us to reach millions of Ford customers faster. You shouldn't have to wait to buy a brand-new vehicle to experience the future of Ford intelligence. With an in-app launch, we can deliver advanced features and personalized assistance to the Ford you already own.


Seamless Integration: The Road Ahead

The app is just the beginning. The true magic happens when this intelligent thread extends from your pocket into your dashboard.

By 2027, the Ford AI assistant will be integrated into Ford and Lincoln vehicles. This won't just be mirroring your phone screen; it will be deep, thoughtful intelligence embedded directly into the driving experience.

Empowering Your Journey

Ultimately, this is about more than just technology. It’s about making your ownership experience effortless and giving you an assistant that understands your vehicle.

We are moving beyond the status quo of generic, fragmented tech to create a future where your vehicle is as smart, responsive, and personalized as the rest of your life. We can’t wait for you to meet your new assistant.

Mike Aragon is president, integrated services at Ford Motor Company.


MORE VIDEOS & PHOTOS:

Looks like “Brian, Not AI” has been realized and integrated into the app

 

[mxracer]

All I want to know is how do I turn it OFF?

 

[Lightningwaiter]

By Mike Aragon, president, integrated services at Ford Motor Company.

January 8, 2026

Meet the AI Assistant That Knows Your Vehicle Better Than You Do

In 1999, I was a first-year MBA student at Dartmouth. I recall a group of my classmates sitting in the back of the class. They weren’t taking notes; they were trading stocks on their laptops. Between classes, we downloaded music on Napster. That same year, Blogger launched, and suddenly you didn’t need to know how to code to have a voice on the internet.

What I remember most about that moment wasn’t the technology itself — it was the momentum shift. The internet stopped being a place you visited and became a capability you used. It almost instantaneously weaved itself into how we worked, how we consumed, and how we connected. I hadn’t felt that same shift, the same change in velocity, until now.

AI feels like that again. But this time, it’s not about connectivity. It’s about cognition. And just like the early days of the internet, we’re at the point where the question isn’t whether this will transform how we live. It’s whether we’ll build it to truly be useful.

The Challenge: AI Shouldn’t Feel Generic

We've all watched AI weave itself into our daily lives. It's in our pockets, steering our playlists, finishing our sentences, and quietly managing our calendars. But despite its constant presence, most of it still feels impersonal, like a tool that knows about people in general but doesn't really know you.

In the automotive world, the integration of AI has been even more fragmented. It is often limited to basic tasks inside the vehicle, and it is treated as a luxury reserved only for the most expensive vehicles. The industry standard has been to bolt on generic AI or one-size-fits-all solutions that don’t truly understand you or how you move through your day.

That is simply not the Ford way.


What if Your Vehicle Actually Knew You?

A truly thoughtful, integrated AI experience shouldn't be a luxury. It should be as expected and seamless as pulling up directions on your phone or streaming a song. So, we asked ourselves: What if we could build an assistant that truly understands your specific vehicle, anticipates your needs, and becomes an intelligent thread woven throughout your Ford experience?

Today at CES, we introduce the answer to that question: The Ford AI assistant.

This isn't just another LLM or a piece of software you talk to occasionally. We view it as an "intelligent thread" woven seamlessly through every aspect of your life with Ford. It is a deep, personalized intelligence that knows your specific vehicle, understands your unique needs, and anticipates your desires on every journey.

Imagine you’re at the lumber yard staring at a stack of firewood — cords, half-cords, bundles — ready to load up. Instead of guessing or using a tape measure, you snap a photo on your phone and ask: “How much of this will fit in my truck bed?”

Within seconds, the assistant analyzes the stack, estimates volume, and translates it into real terms — how many bundles, or what fraction of a cord — based on your Ford truck’s exact bed length and tie-down configuration. It’s a seamless experience that blends Ford-specific vehicle knowledge with the job in front of you, even if you’re nowhere near the truck.


App First: Intelligence for Everyone

We are not waiting for a distant future to deliver this. Starting in the first half of 2026, the Ford AI assistant will begin arriving in your Ford or Lincoln App and will reach up to 8 million customers. (And our commercial customers can expect a purpose-built AI tool designed specifically for them — more to come on that soon.)

We chose an "app first" approach because it allows us to reach millions of Ford customers faster. You shouldn't have to wait to buy a brand-new vehicle to experience the future of Ford intelligence. With an in-app launch, we can deliver advanced features and personalized assistance to the Ford you already own.


Seamless Integration: The Road Ahead

The app is just the beginning. The true magic happens when this intelligent thread extends from your pocket into your dashboard.

By 2027, the Ford AI assistant will be integrated into Ford and Lincoln vehicles. This won't just be mirroring your phone screen; it will be deep, thoughtful intelligence embedded directly into the driving experience.

Empowering Your Journey

Ultimately, this is about more than just technology. It’s about making your ownership experience effortless and giving you an assistant that understands your vehicle.

We are moving beyond the status quo of generic, fragmented tech to create a future where your vehicle is as smart, responsive, and personalized as the rest of your life. We can’t wait for you to meet your new assistant.

Mike Aragon is president, integrated services at Ford Motor Company.


MORE VIDEOS & PHOTOS:

Ford should stick to vehicles. They are not a software company. This is a stretch to be useful.

 

[Maineiac12]

Can it be turned off? That’s what I care about.

 

[Pitbull2o08]

Can it be turned off? That’s what I care about.

It’s not going in our trucks

 

[Maineiac12]

It’s not going in our trucks

I was hoping to buy a new Ford someday…

 

[Pitbull2o08]

I was hoping to buy a new Ford someday…

Oh I’m sure it’ll be able to be removed. I mean I hope. Lol

 

[Firn]

Wow! Lots of fear here.

"Not in my truck"
"I wont buy another Ford"
"How do you turn it off"
"Its watching us"

Its concerning how many here dont understand what "AI" actually is.

Bottom line, dont like it, DONT USE IT.

"AI" is just a fancy way to write computer code. The AI here is just a computer application.

It isnt sending your data anywhere, not any more or less than the truck currently does. Access to your info or your data doesnt need, require, or use AI. AI isnt sending MORE data than any other app, software, or capability.

Im sorry, if you are in fear or angry over AI here you need to understand it more.

AI isnt anything different than any other computer programing capability. It provides a response based upon an input. Complaining about AI here is like complaining about Ford using C++, or Python.

 

[ka-chow]

@Ford Motor Company Brian always thankful for your time and info here! What a lot of us really want is a reading on our 12v batteries. For such a vital part of our Lightnings, this seems like something we should have. And with as much tech as we have this shouldn’t be such a big ask. Maybe? Thx!

 

[chriserx]

Complaining about AI here is like complaining about Ford using C++, or Python.

I personally wish they'd use Python, then maybe critters wouldn't be eating our wiring.

 

[bc1]

I was hoping to buy a new Ford someday…

Not to worry. They're trying out A I Doug in the Edsel and Pinto first. But then, maybe you already own one.

 

[ryun]

Dunno how much it'll matter, but I like voicing my opinion as much as the next person:

I'm definitely not using any AI stuff. Sorry, Ford. But that's the case personally too (for the most part). I use it at work because I'm directed to do so but it's a fundamentally flawed product. I'd rather just ask the question here or read the manual.

I'm sure it'll raise the stock price though and as long as that provides for more capital to create better vehicles you can go ahead and put AI in my seat warmers for all I care. Just as long as I can turn it off.

 

[TaxmanHog]

It's Sunday, a little humor ......................... in the intro & outro skits

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