Wasn't there a stop sale tho?Sales of Lightning January & February down substantially !
- Ford F-150 Lightning sales decreased 76.26 percent to 522 units in February {YoY}
https://fordauthority.com/2026/03/ford-motor-company-sales-numbers-figures-results-february-2026
There was, those stalled trucks are selling now with the release of recall fix for 24/25 trucks, I still suspect the rates will continue to be low.
And actually marketed the Lightning. That failure lands squarely on Ford.
Well they recently did a minor refresh for the regular F150, so I think they could have kept going as they were for a bit longer. Their current version is still better in a lot of ways than GM. One thing GM did that was good in a lot of ways, but also bad in a lot of ways, is build a new platform. The nice thing about the Lightning was it utilized a lot of parts as the regular F150, so lots of accessories without a lot of capital to create said accessories.
True, but they did initially market the Lightning. I saw plenty of commercials and ads. The problem was when they were marketing the Lightning, those Lightnings were 100k (and more after deal markups). If they would have waited to market until after they had the Flash out, then I agree they could have sold a lot more. They could have kept the 100k versions for initial release and just went by word of mouth, then get the Marketing Team involved in late 2023 for the Flash. This could have allowed dealers to upgrade those to the higher trims. It probably would have helped with dealer relationships.
So, now that Ford is almost out of stock, it's clear that about 100,000 Lightnings will on the road in the US (less the crashed ones).Wonder how this number looks this month. I see things have started to tick back up after the worry of it being canceled has worn off and gas prices have gone up.
So, right at 100,000 sold.
