TruckOwner1
Member
Personally, I am not upset at Ford's decision to cancel the lightning. They are losing money on the platform, so they have to do something.
I'm also not opposed to EREV's. In fact, I was excited about the toolbox generator before the Lightning even came to market. I could see a world where Ford or some 3rd party would lease the generator whenever you were planning on taking a trip through areas with poor charging infrastructure.
What bothers me is that Ford is taking the wrong lesson from their failures. I am hoping they will call off this train wreck before they throw away even more money. Despite how large they are, there is a limit to how much money they can waste. As expensive as vehicles have become, if Ford has to sell off it will lead to even higher prices.
I'm also not opposed to EREV's. In fact, I was excited about the toolbox generator before the Lightning even came to market. I could see a world where Ford or some 3rd party would lease the generator whenever you were planning on taking a trip through areas with poor charging infrastructure.
What bothers me is that Ford is taking the wrong lesson from their failures. I am hoping they will call off this train wreck before they throw away even more money. Despite how large they are, there is a limit to how much money they can waste. As expensive as vehicles have become, if Ford has to sell off it will lead to even higher prices.
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