luebri
Well-known member
- First Name
- Brian
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- Jun 15, 2022
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- Neenah, WI
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- 22' F150 Lightning (Lariat ER), 22' Pathfinder SL
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- #1
With the new segmenting of Ford business segments including their EV segment, This will be very interesting to see the raw financial numbers. It is no secret that the attempted transition of the traditional auto makers to EV is going to be a pricey and difficult one. This will be the first we get to see some actual data showing how rocky this road may be for Ford and potentially other auto makers.
https://www.cnbc.com/2023/03/22/ford-to-break-out-ev-business.html
"“The EV business could report much deeper losses than investors expect, which could make Ford’s target for 8% EV EBIT margin by 2026 particularly difficult to achieve,” Rosner said Monday in an investor note.
Aside from EV leader Tesla, no major automakers are expected to generate meaningful profits from electric vehicles for at least several years, as the industry works to increase EV output and manufacturing scale. That’s particularly true of EVs like Ford’s, as mass-market vehicles typically generate lower profits than luxury models."
https://www.cnbc.com/2023/03/22/ford-to-break-out-ev-business.html
"“The EV business could report much deeper losses than investors expect, which could make Ford’s target for 8% EV EBIT margin by 2026 particularly difficult to achieve,” Rosner said Monday in an investor note.
Aside from EV leader Tesla, no major automakers are expected to generate meaningful profits from electric vehicles for at least several years, as the industry works to increase EV output and manufacturing scale. That’s particularly true of EVs like Ford’s, as mass-market vehicles typically generate lower profits than luxury models."
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