BlueCruise Subscription Price Increased to $800/yr for All Renewals

YankeeCP · May 17, 2023

Anyone going to subscribe at that price?

Ford F-150 Lightning BlueCruise Subscription Price Increased to $800/yr for All Renewals IMG_3803

COrocket · May 17, 2023

Not a chance unless it’s wildly more capable than it is today

YankeeCP · May 17, 2023

COrocket said:
Not a chance unless it’s wildly more capable than it is today

I can’t come up with a scenario where I would pay that price. Perhaps only something so far advanced that isn’t even reasonable. If I could plug in an address into the GPS and the truck just took me there, then maybe.

ChrisC · May 17, 2023

That is beyond depressing. @Ford Motor Company Do better!

COrocket · May 17, 2023

YankeeCP said:
I can’t come up with a scenario where I would pay that price. Perhaps only something so far advanced that isn’t even reasonable. If I could plug in an address into the GPS and the truck just took me there, then maybe.

It’s especially wild because IMO BlueCruise in its current form is about the same capability or slightly below basic Tesla Autopilot. Major difference is Ford uses eye tracking and Tesla uses wheel pressure to gauge attentiveness. Basic Tesla Autopilot used to be a several thousand dollar add on, but became included for the life of the car at no additional cost, once all other new premium car models started coming with some form of adaptive cruise control and lane keeping. Tesla had to make this change to remain competitive.

If Ford wants to remain competitive, BlueCruise should be included free for the life of the car at this point. The days of being able to charge thousands of dollars for lane keeping and ACC are behind us, and Ford missed the boat. Realistically the only way I see Ford being able to charge thousands for software and make real profits over the life of a vehicle is if the car just takes me there and I can focus on other things (or nap), or if the car could go pick up the kids from sports autonomously with a high degree of safety. Even a software forward company like Tesla is struggling to get to this point, and they are years ahead of Ford. So I don’t really see how my current Lightning will have the sensor suite or computational power to do such tasks.

Even charging for map updates is pretty much obsolete at this point, now that you can use apps through CarPlay that can integrate EV charging stops into their navigation.

YankeeCP · May 17, 2023

COrocket said:
It’s especially wild because IMO BlueCruise in its current form is about the same capability or slightly below basic Tesla Autopilot. Major difference is Ford uses eye tracking and Tesla uses wheel pressure to gauge attentiveness. Basic Tesla Autopilot used to be a several thousand dollar add on, but became included for the life of the car at no additional cost, once all other new premium car models started coming with some form of adaptive cruise control and lane keeping. Tesla had to make this change to remain competitive.

If Ford wants to remain competitive, BlueCruise should be included free for the life of the car at this point. The days of being able to charge thousands of dollars for lane keeping and ACC are behind us, and Ford missed the boat. Realistically the only way I see Ford being able to charge thousands for software and make real profits over the life of a vehicle is if the car just takes me there and I can focus on other things (or nap), or if the car could go pick up the kids from sports autonomously with a high degree of safety. Even a software forward company like Tesla is struggling to get to this point, and they are years ahead of Ford. So I don’t really see how my current Lightning will have the sensor suite or computational power to do such tasks.

Even charging for map updates is pretty much obsolete at this point, now that you can use apps through CarPlay that can integrate EV charging stops into their navigation.

Agreed- pretty disappointed that I paid for the Ford Co-Pilot 2.0 on my model

RickLightning · May 17, 2023

I won't pay that.

The Weatherman · May 17, 2023

That is a price that is hard to justify for me. I don’t spend much time on the roads that it is mapped to and we haven’t traveled much since my wife’s sister passed with cancer two years ago.

mr.Magoo · May 17, 2023

Unless inflation hits 1000% and I make a million bucks a year next year, yeah, that's a no... someone at FoMoCo is smoking crack.

I barely use it as it is, so for $75/month I'll drive the car myself thank you very much.

VTRedWingsFan · May 17, 2023

No way! Not enough mapped highway up here, and what there is not part of my daily drives.

Tony Burgh · May 17, 2023

I have used it on open interstates where driving is pretty easy anyway. Nope, won’t pay for a toy I don’t need.

MickeyAO · May 17, 2023

Has th

YankeeCP said:
Anyone going to subscribe at that price?

What is their source? Has this been verified through another source? Or are we up in arms from someone looking for clicks?

COrocket · May 17, 2023

MickeyAO said:
Has th

What is their source? Has this been verified through another source? Or are we up in arms from someone looking for clicks?

Straight from the horses mouth…

Ford F-150 Lightning BlueCruise Subscription Price Increased to $800/yr for All Renewals IMG_1577

Rbert · May 17, 2023

I got a survey from Ford yesterday on the same subject. My answer is no payments for Blue Cruise unless it were to become substantially more functional. It currently is not smart enough to slow down for a speed restricted turn on the freeway. Give me something other hands free driving on a major divided road.

heelyeah · May 17, 2023

Nope. I like it, and I think 1.2 will be better, but it will still be a hard no.

BlueCruise Subscription Price Increased to $800/yr for All Renewals

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